RFID End User Survey: Retail CPG and Pharmaceuticals

Applications, Adoption Drivers, Expenditures, and System Requirements

In order to gain deeper perspective into usage plans and requirements among current and potential RFID end-users, ABI Research surveyed and interviewed key influencers at retail CPG and pharmaceutical manufacturer organizations currently using, planning to install, testing/evaluating, and not using RFID technology. The analysis focuses on supply chain management applications. Here we provide data obtained from 35 retail CPG and pharmaceutical manufacturers. The responses and results have been culled from ABI Research’s broader annual RFID end-user survey which spans all vertical markets and applications. Key subject areas and topics covered in this analysis include RFID system usage and evaluation plans; primary adoptions drivers; current and future supply chain management applications by tagging echelon (pallet, case, item); and RFID system requirements.

What Questions Does This Report Answer?

  • What are the RFID adoption plans among retail CPG and pharmaceutical manufacturers?
  • What are the keys factors driving and inhibiting RFID adoption?
  • Which supply chain management tagging echelons are supported or under evaluation?
  • Which frequency ranges are being used or piloted?
  • What are the average current and anticipated installed bases of select RFID hardware?
  • What are end-user RFID system expenditure expectations?
  • How do end-user RFID systems budgets break down by product category?
  • What are end-user respondents’ target ROI timeframe expectations?

Who Needs This Report?

  • RFID Hardware Manufacturers
  • RFID Software Developers
  • RFID Solution Providers
  • RFID Systems Integrators
  • RFID Investment Community
  • RFID End Users