Video Transcoding Market Analysis

Current and Future Trends in Encoding and Transcoding for Web, Mobile, IPTV, and Cable

Growth in the volume of video content being produced has also created a need for platforms that allow consumers to view content with ease and flexibility across a range of devices. Video files customized for the variety of end devices to which they are delivered will have different attributes in terms of format and resolution. For example a video file being delivered to a mobile phone would be of lower bit rate and resolution and the same file intended for broadcast would be in MPEG 2 or MPEG 4 format. Transcoding solutions are key tools that aid in providing high value content and services to consumers via cable, satellite, broadcast, or IPTV.

This study examines the current trends in the video transcoding market and their roles in delivering rich media assets to consumers. The report also covers the factors driving and restraining the growth of this market. It profiles key players, assessing their market focus and product offerings. The research includes market forecasts and analysis of pricing trends.

What Questions Does This Report Answer?

  • What are the current trends in the video transcoding market?
  • What is driving the growth of the market?
  • What are the challenges faced by vendors?
  • Who are the key players in the market?
  • How is the market expected to grow?
  • What are the different products offered by players in the market?
  • Where is the demand coming from?
  • What are the existing pricing models and trends in the market?

Who Needs This Report?

  • Service providers and operators
  • Content owners and distributors
  • Chipset vendors
  • Pay TV infrastructure vendors

Table of Contents


Section 1.
EXECUTIVE SUMMARY
1.1. Types of Transcoding
1.2. Benefits
1.3. Market Segmentation
1.4. Competitive Landscape
1.5. Opportunities
1.6. Conclusion

Section 2.
MARKET ISSUES
2.1. Introduction
2.2. Transcoding Architecture
2.3. Parameters Customers Take into Consideration
2.4. Market Drivers and Restraints
2.4.1. Market Drivers
2.4.1.1. Explosion in the Amount of Content Being Created and Distributed Will Increase Demand for Transcoding Solutions
2.4.1.2. Increase in Demand for Video on Mobile Phones
2.4.1.3. HD Content Will Increase Demand for Video Transcoding Solutions
2.4.1.4. Increase in Competition between Pay-TV Service Providers
2.4.1.5. Migration from MPEG-2 to MPEG-4 Will Drive Demand for Transcoding Solutions
2.4.1.6. Increase in the Consumption of Internet Video
2.4.1.7. Entry of Leading IT Vendors in the Market Validates the Growth Potential of this Segment
2.4.1.8. IP Networks Will Drive Demand for Transcoding Technology
2.4.1.9. On-Demand Content Will Drive the Need for Transcoding
2.4.1.10. Entering New Geographic Regions and Market Segments Offers Growth Prospects
2.4.2. Market Restraints
2.4.2.1. Lack of Complete Shift to File-Based Workflows
2.4.2.2. Constantly Changing Formats Impact the Market
2.4.2.3. Content Rights and Distribution Impedes Market Growth
2.4.2.4. Further Delay in Analog to Digital Transition Will Hamper Growth
2.4.2.5. Converting Files into Different Formats Impacts the Quality of Video
2.4.2.6. Slow Adoption of IPTV Will Hinder Market Growth
2.4.2.7. Delivering Video to Mobile Phones Is Complex
2.4.2.8. Current Economic Scenario Will Impact Market Growth
2.5. Market Challenges
2.5.1. Changing Video Format Poses a Challenge in the Market
2.5.2. Slow Growth of HD Content in the Market
2.5.3. Shrinking Advertising Budget in the Current Economy
2.5.4. Stability of Vendors Is Critical
2.5.5. Complexity of Formats in Broadcasting
2.5.6. Broadcasters See a Decline in Viewership
2.5.7. Replacing Legacy Set-Top Boxes

Section 3.
MARKET AND TECHNOLOGY TRENDS
3.1. Transition from Analog to Digital
3.2. Delivery of Video to Mobile Devices and the Web
3.3. Growing Demand for Content in HD
3.4. Adoption of Next-Generation HD Format
3.5. Using GPU Chips in the Future
3.6. DSP Drives Video Transcoding

Section 4.
PRICING TRENDS AND MODELS

Section 5.
COMPETITIVE LANDSCAPE
5.1. Key Players: Company Profiles and Product Offerings
5.1.1. Anystream
5.1.2. Cisco
5.1.3. Digital Rapids
5.1.4. Envivio
5.1.5. Harmonic
5.1.6. Inlet Technologies
5.1.7. Media Excel
5.1.8. RipCode
5.1.9. Ericsson /TANDBERG Television
5.1.10. Telestream
5.1.11. Thomson Grass Valley

Section 6.
MARKET FORECASTS

Section 7.
COMPANY DIRECTORY

Section 8.
ACRONYMS
SCOPE OF STUDY
SOURCES AND METHODOLOGY
NOTES



Tables
  • Telco Transcoder Pricing, World Market, Forecast: 2005 to 2014
  • Web Transcoder Pricing, World Market, Forecast: 2005 to 2014
  • Consumer/Prosumer Transcoder Pricing, World Market, Forecast: 2005 to 2014
  • SD Transcoder Pricing, World Market, Forecast: 2005 to 2014
  • HD Transcoder Pricing, World Market, Forecast: 2005 to 2014
  • Cumulative Channels, World Market, Forecast: 2005 to 2014
  • New Channels (Annual), World Market, Forecast: 2005 to 2014
  • MPEG-2 Channels Delivered, World Market, Forecast: 2005 to 2014
  • MPEG-4 Channels Delivered, World Market, Forecast: 2005 to 2014
  • MPEG-4/Advanced Format Viewed Channels, World Market, Forecast: 2005 to 2014
  • New Transcoder Channels (Annual), World Market, Forecast: 2005 to 2014
  • Transcoder Market Revenue, World Market, Forecast: 2005 to 2014

Charts
  • Telco Transcoder Pricing, World Market, Forecast: 2005 to 2014
  • Web Transcoder Pricing, World Market, Forecast: 2005 to 2014
  • Consumer/Prosumer Transcoder Pricing, World Market, Forecast: 2005 to 2014
  • SD Transcoder Pricing, World Market, Forecast: 2005 to 2014
  • HD Transcoder Pricing, World Market, Forecast: 2005 to 2014
  • Cumulative Channels, World Market, Forecast: 2005 to 2014
  • New Channels (Annual), World Market, Forecast: 2005 to 2014
  • MPEG-2 Channels Delivered, World Market, Forecast: 2005 to 2014
  • MPEG-4 Channels Delivered, World Market, Forecast: 2005 to 2014
  • MPEG-4/Advanced Format Viewed Channels, World Market, Forecast: 2005 to 2014
  • New Transcoder Channels (Annual), World Market, Forecast: 2005 to 2014
  • Transcoder Market Revenue, World Market, Forecast: 2005 to 2014

Figures
  • What Is Transcoding?
  • Types of Transcoding
  • Application Market Segments
  • Transcoding Architecture
  • Market Drivers and Restraints
  • Market Challenges
  • Key Players in Transcoding Market