The Chinese Portable Audio, Video and Digital Imaging Markets in Transition

Production, Consumption and Distribution of MP3, MP4 & Portable DVD Players, Digital Cameras and Camcorders

In China, portable AV players are becoming the life-blood of world’s fastest growing marketplace. MP3 players are increasingly replacing traditional CD players there. In this study, ABI Research analyzes the domestic MP3 player industry and its market opportunities against global brand names. It examines the rising trajectory of domestic MP3 makers, analyzes their market strategies, and tracks their recent movements.

China is in the midst of a revolution in domestic portable audio and video markets. MP4 players are playing the role of “transport device” between PCs and TVs. Specifically, the portable DVD player market is entering the mainstream. This report presents a complete list of MP4 and portable DVD player products and assesses their market prospects, while identifying devices that attract the Chinese consumers – in turn defining opportunities for vendors and content providers.

The research finds that while price-cutting strategies work well for Chinese domestic vendors, they lose their power in the digital camera and camcorder market, which is increasingly dominated by globally recognized international players. This report lays out strategies to achieve greater market share for emerging players, suggestions for established international players regarding their distribution channels, and price structures for future growth.