Pages

57

Deliverables

Released

2Q 2012

Product Code

RR-APT-12

Price

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The market for alternative and indoor location technologies has shifted significantly over the last year. The market is awash with new companies, new technologies, new device markets, and new revenue sources. Furthermore, the market is increasingly focused on solving the problem of precision indoor location and accessing the analytics, advertising, and CRM potential in this space. This report is the first of two reports looking at the total alternative location market. This report looks at the evolution of wide-area hybrid location technologies across a range of CE device markets. It considers the penetration of over seven alternative location technologies and how they can be combined to meet the needs of each market (cellular, tablets, mobile computing, ebooks, camera, femtocells, etc). It will also look at how the lines between wide-area and precision indoor location will blur into a ubiquitous location in all environments. The second report on this topic will focus on the precision indoor market and how this is evolving in the consumer retail space.

What Questions Does This Report Answer?

• What is the hybrid location technology opportunity in each CE vertical market?
• What is the value of the overall market?
• What are the emerging advertising and analytics opportunities?
• Which emerging technologies will become vital over the forecast period?
• How will location move from wide-area to precision indoor?
• Which companies are best placed to dominate over the forecast period?
• What threats exist from new entrants and new technologies?

Who Needs This Report?

• Cellular carriers
• Handset vendors
• Femtocell vendors
• Tablet vendors
• Camera vendors
• eBook vendors
• Portable gaming vendors
• GPS vendors
• Indoor building/retail owners
• Mobile advertising firms
• Application developers