Product Information
Number of Pages: 13
Number of Tables, Charts and Figures: 11
Deliverable Formats: 
Price: Login
Release Date: 3Q 2008
Product Code: RB-1247
Purchase this ProductServices
- This product is included in:
- Telematics Research Service
US Navigation Survey Highlights
In-dash, Portable, and Handset-based Navigation Systems Usage and Purchase Pattern
In August 2008, ABI Research surveyed 750 in-car navigation users in the US on a wide range of topics related to navigation usage. The survey was focused on navigation device form factors, use cases, navigation feature usage, price evolution, satisfaction and brand/vendor market shares. This Research Brief presents the main highlights of the survey, providing insight into major questions such as the uptake of handset-based navigation, PND vendor market shares, price evolution, the use of traffic and multimedia features, and future preferences.
Table of Contents
Section 1.
SURVEY METHODOLOGY
Section 2.
NAVIGATION USER AND PURCHASE BEHAVIOR
2.1. User Behavior
2.2. Purchase Behavior
Section 3.
NAVIGATION DEVICE FORM FACTORS
3.1. Current Form Factor Preferences
3.2. Navigation Form Factor Trends
Section 4.
POPULAR PURCHASING TRENDS
4.1. Personal Navigation Devices
4.2. Off-Board Handset-Based Navigation
Section 5.
NAVIGATION FEATURES
Section 6.
NAVIGATION DEVICE PRICES
Charts
- Chart 1. And which, if any, of these GPS navigation devices do you use in the car?
- Thinking about the current GPS navigation device that you use in the car, which of the following best describes how often you typically use it?
- And for which of the following reasons do you typically use your GPS navigation device? (please check all that apply)
- Approximately when did you purchase or get: Portable navigation device, mobile phone or PDA with navigation service, Factory or aftermarket built-in navigation system?
- And which, if any, of these GPS navigation devices do you use in the car?
- What type of GPS navigation device are you most likely to purchase? (please select one)
- What is the brand of the portable navigation device that you use in the car?
- What is the brand of the off-board mobile phone/PDA navigation service that you use in the car?
- Which, if any, of the following features do you use on the GPS device that you use in the car? (please check all that apply)
- Do you pay a monthly fee for this traffic information or did you receive a free lifetime subscription or free offer for a limited period (e.g., 6 months)?
- Approximately, how much did you pay for this portable navigation device? (purchased during last 6 months)