US Mobile Phone Purchase Trends

Summary of 2007 and 2008 Survey Results

In November, 2007 and December, 2008, ABI Research conducted an online study among adult US consumers concerning their use of a personal mobile phone for a variety of mobile content application and services, including making purchases with a mobile phone. This Research Brief provides the comparative survey results for the portion of questions related to mobile purchase interest and preferences. Questions were asked about the preferred payment method for mobile phone purchases and major concerns using the mobile phone to make purchases. This Research Brief includes survey methodology, responses laid out in charts with additional summaries and analysis, and respondent classification/demographics.

Table of Contents

Methodology
Select Findings: Year-to-Year Similarities
Summary: Using Mobile Phone to Make Purchases
Payment Preference for Mobile Phone Purchases
Payment Preference for Mobile Phone Purchases (Rebased)
Major Concerns Using Mobile Phone to Make Purchases
Mobile Phone Purchasing Concerns
Classification/Demographics
Mobile Phone Provider
Mobile Handset Brand
Occupational Status
Number of People in Household
Gender
Home Internet Connection
Age
Education
Household Annual Income



Charts
  • Payment Method Preference for Mobile Phone Purchases
  • Payment Method Preference for Mobile Phone Purchases (Excluding Those Not Interested in 2008)
  • Percent Indicating Item is a Major Concern When Thinking about Using Mobile Phone to Make Purchases
  • Personal Mobile Phone Provider
  • Personal Mobile Phone Brand
  • Occupational Status (Multiples Allowed)
  • Number of People in Household
  • Gender
  • Home Internet Connection
  • Age
  • Education
  • Household’s Annual Pre-Tax Income