Mobile Music: Ringing, Ripping, and Streaming

Key Findings from the 2007 and 2008 Mobile Content Surveys

In November, 2007 and December, 2008, ABI Research conducted online surveys among US consumers concerning their use of a personal mobile phone for a variety of mobile content applications and services, including mobile music and ringtones.

This Research Brief provides the comparative survey results for the portion of questions related to mobile music. Questions were asked about the methods of mobile music and ringtone acquisition and the factor of age on music acquisition trends.

Table of Contents

Executive Summary
Introduction

Section 1.
MUSIC ON MOBILE PHONES: ON THE RISE

Section 2.
DOWNLOADING, RIPPING, STREAMING

Section 3.
THE DEMISE OF RING, RING

Section 4.
SUMMARY
Executive Summary Chart: Percentage Who Use a Mobile Phone to Play Music, 2007 and 2008



Charts
  • Percentage Who Use a Mobile Phone to Play Music, 2007 and 2008
  • Frequency of Use to Play Music on Mobile Phone, by Age, 2008 Chart 2.1 Popular Methods to Get Music on Mobile Phone, 2007 and 2008
  • Methods of Getting Music on Mobile Phone, by Age, 2008
  • Have you ever purchased or acquired a ringtone? (2007 and 2008)
  • Consumers Acquiring or Purchasing a Ringtone, by Age, 2008
  • Ways in Which Ringtones Are Acquired, 2007 and 2008
  • Ways in Which Ringtones Are Acquired, by Age, 2008