US Mobile Email and Mobile Web Access Trends

Summary of 2007 and 2008 Survey Results

In November, 2007 and December, 2008, ABI Research conducted an online study among adult US consumers concerning their use of a personal mobile phone for a variety of mobile content application and services, including mobile email and mobile web access. This Research Brief provides the comparative survey results for the portion of questions related to mobile email and mobile web access. Questions were asked about the type of email service primarily used on the mobile phone, the type of content or information accessed via mobile web, use of mobile search and mobile yellow pages, and interest in receiving promotions on the mobile phone. This Research Brief includes survey methodology, responses laid out in charts with additional summaries and analysis, and respondent classification/demographics.

Table of Contents

Methodology
Summary: Mobile E-Mail
Type of E-Mail Service Used on Mobile Phone
Summary: Mobile Internet Access
Types of Mobile Web Site
Content/Information Accessed
Mobile Internet Activities
Interest in Receiving
Location-Based Promotions
Classification/Demographics
Mobile Phone Provider
Mobile Handset Brand
Occupational Status
Number of People in Household
Gender
Home Internet Connection
Age
Education
Household Annual Income



Charts
  • Types of E-mail Service Primarily Used on Mobile Phone
  • Types of Mobile Web Site Content of Information Accessed from Mobile Phone
  • Using Mobile Phone, Have…
  • Interested in Receiving Promotions for Locations Close to You on Phone?
  • Personal Mobile Phone Provider
  • Personal Mobile Phone Brand
  • Occupational Status (Multiples Allowed)
  • Number of People in Household
  • Gender
  • Home Internet Connection
  • Age
  • Education
  • Household’s Annual Pre-Tax Income