Camera and Navigation Trends for US Mobile Phone Consumers

Summary of 2007 and 2008 Mobile Content Survey Results

In November, 2007 and December, 2008, ABI Research conducted online surveys among US consumers concerning their use of a personal mobile phone for a variety of mobile content applications and services, including user-generated content for web logs (blogging) and participation in social networking on the mobile phone.

This Research Brief provides the comparative survey results for the portion of questions related to usage trends of mobile blogging and social networking. Questions were asked about participation in both computer-based and mobile blogging, frequency and type of blogging activities, motivation for participation in social networking, frequently accessed social networking sites, and participation in social networking on computers and mobile phones. This Research Brief includes survey methodology, responses laid out in charts with additional summaries and analysis, and respondent classification/demographics.

Table of Contents

Frequency of Using Camera on Phone to Take Photos & Send to Another Phone
Interested in Having Phone Give Suggested Locations of Hotels, etc. If Traveling to a New City?
Interested in Receiving Promotions Based on Your Location?
Personal Mobile Phone Provider
Personal Mobile Phone Brand
Occupational Status (Multiples Allowed)
Number of People in Household
Gender
Home Internet Connection
Age
Education
Household's Annual Pre-Tax Income