Blogging and Social Networking Trends for US Mobile Phone Consumers

Summary of 2007 and 2008 Mobile Content Survey Results

In November, 2007 and December, 2008, ABI Research conducted online surveys among US consumers concerning their use of a personal mobile phone for a variety of mobile content applications and services, including user-generated content for web logs (blogging) and participation in social networking on the mobile phone.

This Research Brief provides the comparative survey results for the portion of questions related to usage trends of mobile blogging and social networking. Questions were asked about participation in both computer-based and mobile blogging, frequency and type of blogging activities, motivation for participation in social networking, frequently accessed social networking sites, and participation in social networking on computers and mobile phones. This Research Brief includes survey methodology, responses laid out in charts with additional summaries and analysis, and respondent classification/demographics.

Table of Contents

Do You Maintain a Blog or Blog on a Regular Basis?
Frequency of Posting to a Blog
Items Posted on Blog
Do You Ever Use Your Mobile Phone to Post to a Blog?
Have You Ever Visited an Online Social Network from a Computer?
Visited Online Social Network Using a Mobile Phone?
Online Social Networks Visited from Mobile Phone
On Average, Frequency of Visiting Online Social Networks from Mobile Phone
Activities Done When Visiting Online Social Network from Phone
Number of People in Household
Gender
Home Internet Connection
Age
Education
Household's Annual Pre-Tax Income