Navigation Devices and Services

In-Dash, Portable, and Mobile Handset-Based Navigation

The consumer navigation market continues to advance as some new features and capabilities come to fruition, others fall short, business models change and the ecosystem evolves. There has been a great deal of activity around mobile handset solutions, as vendors scramble to take advantage of the growth in GPS-enabled devices and application stores. Vendors that offer navigation systems in other form factors (In-dash, aftermarket and PND) continue to evolve their solutions to meet the changing needs and desires of consumers.

This study provides in-depth coverage of consumer navigations systems, devices and services by worldwide region. It discusses recent events in the space, provides recommendations for ecosystem players, explores important trends in the market, and includes detailed forecasts by geography.

What Questions Does This Report Answer?

  • What are the various types of navigation systems and devices?
  • What are the benefits and drawback of the various systems and devices?
  • What are the important trends in the consumer navigation market?
  • What are the key recommendations for vendors in this space?
  • What are some of the drivers, barriers and business models for this market?
  • What type of form factors will see growth in the coming years, and which will experience declines?
  • How does growth in consumer navigation differ by region?

Who Needs This Report?

  • Personal Navigation Device manufacturers
  • In-dash and aftermarket navigation system manufacturers
  • Handset manufacturers and mobile operators
  • Other CE and ultra mobile device manufacturers
  • Mapping vendors, providers of location-based services

Table of Contents

Executive Brief: Top-Line Forecast
Executive Brief: Drivers
Executive Brief: Inhibitors
Executive Brief: Summary and Strategic Recommendations

Section 1.
Executive Summary
1.1. Trends in Consumer Navigation
1.2. The Consumer Navigation Ecosystem
1.3. Drivers, Barriers, and Business Models
1.4. Navigation Form Factors
1.5. Consumer Navigation Forecasts
1.6. Conclusions

Section 2.
Recommendations
2.1. Recommendations to the Navigation Ecosystem
2.2. Recommendations to Car Manufacturers and In-Dash Navigation Vendors
2.3. Recommendations to PND Vendors
2.4. Recommendations to Carriers and Off-Board Handset-Based Navigation Vendors
2.5. Recommendations to Handset Manufacturers
2.6. Recommendations to Digital Map, Traffic, and Other Navigation Content Providers

Section 3.
Consumer Navigation Technologies
3.1. Navigation Hardware and Software and Development Platforms
3.2. GPS and GNSS Satellite and Receiver Technology
3.2.1. GPS Receiver Technology
3.2.2. GNSS Satellite Systems
3.2.3. GPS
3.2.3.1. Galileo
3.2.3.2. GLONASS
3.2.3.3. WAAS, EGNOS, and CAGAN
3.3. GPS Antennas
3.4. Speech Technology
3.4.1. Text-to-Speech
3.4.2. Voice Recognition
3.4.3. Sensor Technology

Section 4.
Consumer Navigation Explained
4.1. Definitions and User Modes
4.2. Consumer Navigation Form Factors
4.2.1. In-Dash Factory-Installed Navigation Systems
4.2.2. In-Dash Aftermarket Navigation Systems
4.2.3. Non-Connected PNDs
4.2.4. Connected PNDs
4.2.5. Handset and PDA-Based On-Board and Hybrid Navigation Systems
4.2.6. Handset-Based Off-Board
4.2.7. Other Navigation Form Factors
4.3. Navigation User Behavior and Segmentation
4.3.1. Navigation Segments
4.3.2. Navigation User Behavior
4.4. Consumer Navigation Functions, Features, and Components
4.4.1. User Interface Components
4.4.1.1. Touchscreens
4.4.1.2. Speech Recognition and Text-to-Speech
4.4.1.3. Gesture- and Motion-Based User Interfaces
4.4.2. Navigation Content
4.4.2.1. Digital Maps
4.4.2.2. Traffic Information
4.4.2.3. Speed Traps
4.4.2.4. POI and Other Navigation Content
4.4.3. Connectivity
4.4.4. Multimedia Features

Section 5.
Consumer Navigation Market Players, Ecosystem, and Value Chain
5.1. Major Trends
5.1.1. Acquisitions, Consolidation, and Fallout
5.1.2. Vertical Integration and Partnerships
5.2. Navigation Market Players and Ecosystem
5.2.1. Car Manufacturers
5.2.2. In-Dash Navigation Vendors
5.2.3. PND Vendors
5.2.4. Handset-Based Solutions
5.2.4.1. On-Board Navigation Software Vendors
5.2.4.2. Off-Board Navigation Software Vendors
5.2.4.2.1. Free Solutions
5.2.4.2.2. Google
5.2.4.2.3. amAze (LocatioNet)
5.2.4.2.4. Paying Solutions
5.2.4.2.5. Hybrid Solutions
5.2.5. Cellular Carriers
5.2.6. Handset Manufacturers
5.2.7. Digital Map Providers
5.2.8. Traffic Information Providers
5.2.9. Navigation Content Providers
5.2.10. Navigation Component Providers
5.2.11. Navigation Platform Providers
5.2.12. Retailers

Section 6.
Consumer Navigation Trends, Drivers, Barriers, and Business Models
6.1. Main Trends
6.1.1. Connected PNDs (Real-Time Two-Way Connectivity)
6.1.2. Traffic Information Services
6.1.2.1. Lifetime Traffic Subscriptions
6.1.3. Map Updates
6.1.4. Real-Time Connected Navigation Content
6.1.5. 3D Digital Map Content
6.1.6. Multi-Mode Navigation
6.1.7. New Navigation Form Factors
6.1.8. Speech Technology
6.1.9. Integration of Navigation and Location-Based Services
6.1.10. Open Development Platforms
6.1.11. Multimedia Features
6.1.12. GPS Technology
6.1.13. Low-End Navigation Solutions
6.1.14. Packages and Service Bundles
6.2. Drivers
6.2.1. Navigation as a Fundamental and Universal Consumer Need
6.2.2. Cost Savings
6.2.3. Eco-Awareness
6.2.4. Value-Added Services and Content
6.2.5. User Awareness and Education
6.2.6. Affordability and Pricing Method
6.2.7. Availability
6.2.8. Enhanced and Safe User Interfaces
6.2.9. Convergence and New Form Factors
6.3. Barriers
6.3.1. Safety and Security Legislation
6.3.2. GPS Handset Availability
6.3.3. Subscription-Based Business Models
6.3.4. Technical Limitations of GPS Technology and Cellular Networks
6.4. Business Models
6.4.1. One-Off Costs
6.4.2. Subscription-Based Models
6.4.3. Regional Use
6.4.4. Pay per Use
6.4.5. Packages and Bundled Offers
6.4.6. Advertising-Based Models (Google)

Section 7.
Consumer Navigation Market Forecasts
7.1. Forecast Definitions, Methodology, and Assumptions
7.1.1. Definitions
7.1.1.1. Navigation Form Factor Definitions
7.1.2. Methodology
7.1.2.1. General Methodology
7.1.2.2. Step-by-Step Methodology
7.2. North America
7.3. Latin America
7.4. Western Europe
7.5. Eastern Europe
7.6. Asia-Pacific
7.7. Africa and the Middle East

Section 8.
Company Profiles
8.1. Airbiquity Inc
8.2. ALK Technologies Inc
8.3. Alpine Electronics
8.4. Appello Systems
8.5. Apple Inc
8.6. AT&T
8.7. Becker (Harman International)
8.8. Best Buy
8.9. Blaupunkt
8.10. BMW
8.11. Clarion
8.12. Continental (Siemens VDO)
8.13. Cydle Inc
8.14. deCarta Inc
8.15. Delphi
8.16. DENSO
8.17. Fine Digital Inc
8.18. Ford Motor Company
8.19. Fujitsu Ten
8.20. Fullpower Technologies Inc
8.21. Garmin Ltd
8.22. GeoLife
8.23. Google
8.24. Harman/Kardon (Harmon International)
8.25. Intellinav (Netropa Corporation)
8.26. Intrinsyc Software International Inc
8.27. Jentro Technologies GmbH
8.28. Kenwood
8.29. LocatioNet Systems Ltd
8.30. Loquendo
8.31. Magellan Navigation Inc
8.32. MapQuest Inc
8.33. MEDION AG
8.34. Microsoft Corporation
8.35. Mio/MiTAC
8.36. Mireo
8.37. Nav N Go
8.38. Navigation Solutions LLC
8.39. NAVIGON AG
8.40. NAVITIME
8.41. NAVTEQ Corp
8.42. NDrive Navigation Systems
8.43. Nextar Inc
8.44. Nokia
8.45. Nuance Communications Inc
8.46. Palm Inc
8.47. Panasonic Corporation
8.48. Pioneer Corporation
8.49. Route 66 Geographic Information Systems BV
8.50. Samsung
8.51. SiRF
8.52. Skobbler
8.53. Sprint
8.54. Sony Electronics Inc
8.55. Sony Ericsson
8.56. SVOX AG
8.57. Sygic
8.58. Tele Atlas NV
8.59. TeleCommunication Systems Inc (TCS)
8.60. TeleNav Inc
8.61. Telmap Ltd
8.62. Thinkware
8.63. TomTom
8.64. UbiEst SpA
8.65. Verizon Wireless
8.66. Wayfinder
8.67. Yahoo!

Section 9.
Company Directory

Section 10.
Acronyms
Scope of Study
Sources and Methodology
Notes


Table 1-1, Navigation Device Form Factor SWOT, World Market: 2010
Table 4-1, Navigation Device Form Factor SWOT - In-Dash Factory Installed, World Market: 2010
Table 4-2, Navigation Device Form Factor SWOT - In-Dash Aftermarket, World Market: 2010
Table 4-3, Navigation Device Form Factor SWOT - Non-Connected PNDs, World Market: 2010
Table 4-4, Navigation Device Form Factor SWOT - Connected PNDs, World Market: 2010
Table 4-5, Navigation Device Form Factor SWOT - On-Board, World Market: 2010
Table 4-6, Navigation Device Form Factor SWOT - Off-Board, World Market: 2010
Table 4-7, Navigation Device Form Factor SWOT - Other, World Market: 2010
Table 6-1, Consumer Navigation Business Models,
Table 7-1, Navigation Devices and Systems Shipments by Type, United States, Forecast: 2005 to 2015
Table 7-2, Navigation Devices and Systems Installed Base by Type, United States, Forecast: 2005 to 2015
Table 7-3, Navigation Devices and Systems In-Car Penetration by Type, United States, Forecast: 2005 to 2015
Table 7-4, Navigation Devices and Systems Revenue by Type, United States, Forecast: 2005 to 2015
Table 7-5, Navigation Devices and Systems Shipments by Type, Canada, Forecast: 2005 to 2015
Table 7-6, Navigation Devices and Systems Installed Base by Type, Canada, Forecast: 2005 to 2015
Table 7-7, Navigation Devices and Systems In-Car Penetration by Type, Canada, Forecast: 2005 to 2015
Table 7-8, Navigation Devices and Systems Revenue by Type, Canada, Forecast: 2005 to 2015
Table 7-9, Navigation Devices and Systems Shipments by Type, Latin America, Forecast: 2005 to 2015
Table 7-10, Navigation Devices and Systems Installed Base by Type, Latin America, Forecast: 2005 to 2015
Table 7-11, Navigation Devices and Systems In-Car Penetration by Type, Latin America, Forecast: 2005 to 2015
Table 7-12, Navigation Devices and Systems Revenue by Type, Latin America, Forecast: 2005 to 2015
Table 7-13, Navigation Devices and Systems Shipments by Type, Western Europe, Forecast: 2005 to 2015
Table 7-14, Navigation Devices and Systems Installed Base by Type, Western Europe, Forecast: 2005 to 2015
Table 7-15, Navigation Devices and Systems In-Car Penetration by Type, Western Europe, Forecast: 2005 to 2015
Table 7-16, Navigation Devices and Systems Revenue by Type, Western Europe, Forecast: 2005 to 2015
Table 7-17, Navigation Devices and Systems Shipments by Type, Eastern Europe, Forecast: 2005 to 2015
Table 7-18, Navigation Devices and Systems Installed Base by Type, Eastern Europe, Forecast: 2005 to 2015
Table 7-19, Navigation Devices and Systems In-Car Penetration by Type, Eastern Europe, Forecast: 2005 to 2015
Table 7-20, Navigation Devices and Systems Revenue by Type, Eastern Europe, Forecast: 2005 to 2015
Table 7-21, Navigation Devices and Systems Shipments by Type, Asia-Pacific, Forecast: 2005 to 2015
Table 7-22, Navigation Devices and Systems Installed Base by Type, Asia-Pacific, Forecast: 2005 to 2015
Table 7-23, Navigation Devices and Systems In-Car Penetration by Type, Asia-Pacific, Forecast: 2005 to 2015
Table 7-24, Navigation Devices and Systems Revenue by Type, Asia-Pacific, Forecast: 2005 to 2015
Table 7-25, Navigation Devices and Systems Shipments by Type, Africa & the Middle East, Forecast: 2005 to 2015
Table 7-26, Navigation Devices and Systems Installed Base by Type, Africa & the Middle East, Forecast: 2005 to 2015
Table 7-27, Navigation Devices and Systems In-Car Penetration by Type, Africa & the Middle East, Forecast: 2005 to 2015
Table 7-28, Navigation Devices and Systems Revenue by Type, Africa & the Middle East, Forecast: 2005 to 2015
, ,
Chart 1-1, Navigation System and Device Shipments by Type, World Market: 2010
Chart 1-2, Navigation System and Device Shipments by Type, World Market: 2015
Chart 1-3, Navigation System and Device Installed Base by Type, World Market: 2010
Chart 1-4, Navigation System and Device Installed Base by Type, World Market: 2015
Chart 1-5, Navigation System and Device Shipments by Type, World Market, Forecast: 2005 to 2015
Chart 1-6, Navigation System and Device Installed Base by Type, World Market, Forecast: 2005 to 2015
Chart 1-7, Navigation System and Device Revenue by Type, World Market, Forecast: 2005 to 2015
Chart 1-8, Navigation System and Device Shipments by Region, World Market, Forecast: 2005 to 2015
Chart 4-1, In-Dash Factory-Installed Navigation System and Device Shipments by Region, World Market, Forecast: 2005 to 2015
Chart 4-2, In-Dash Aftermarket Navigation System and Device Shipments by Region, World Market, Forecast: 2005 to 2015
Chart 4-3, Non-Connected PND System and Device Shipments by Region, World Market, Forecast: 2005 to 2015
Chart 4-4, Connected PND System and Device Shipments by Region, World Market, Forecast: 2005 to 2015
Chart 4-5, On-Board Handset-Based Navigation System and Device Shipments by Region, World Market, Forecast: 2005 to 2015
Chart 4-6, Off-Board Handset-Based Navigation System and Device Shipments by Region, World Market, Forecast: 2005 to 2015
Chart 4-7, Other Navigation System and Device Shipments by Region, World Market, Forecast: 2005 to 2015
Chart 4-8, Thinking about the current GPS navigation device that you use, which of the following best describes how often you use it?,
Chart 4-9, For which of the following reasons do you typically use your GPS navigation device? (Select all that apply),
Chart 4-10, Which, if any, of the following other location-based services do you use on your mobile phone or PDA? (Select all that apply),
Chart 4-11, Which, if any, of the following features do you use on the GPS device that you use in the car? (Select all that apply),
Chart 5-1, GPS-Enabled Handset Installed Base, World Market, Forecast: 2006 to 2015
Chart 7-1, Navigation System and Device Shipments by Type, United States, Forecast: 2005 to 2015
Chart 7-2, Navigation System and Device Installed Base by Type, United States, Forecast: 2005 to 2015
Chart 7-3, Navigation System and Device In-Car Penetration by Type, United States, Forecast: 2005 to 2015
Chart 7-4, Navigation System and Device Revenue by Type, United States, Forecast: 2005 to 2015
Chart 7-5, Navigation System and Device Shipments by Type, Canada, Forecast: 2005 to 2015
Chart 7-6, Navigation System and Device Installed Base by Type, Canada, Forecast: 2005 to 2015
Chart 7-7, Navigation System and Device In-Car Penetration by Type, Canada, Forecast: 2005 to 2015
Chart 7-8, Navigation System and Device Revenue by Type, Canada, Forecast: 2005 to 2015
Chart 7-9, Navigation System and Device Shipments by Type, Latin America, Forecast: 2005 to 2015
Chart 7-10, Navigation System and Device Installed Base by Type, Latin America, Forecast: 2005 to 2015
Chart 7-11, Navigation System and Device In-Car Penetration by Type, Latin America, Forecast: 2005 to 2015
Chart 7-12, Navigation System and Device Revenue by Type, Latin America, Forecast: 2005 to 2015
Chart 7-13, Navigation System and Device Shipments by Type, Western Europe, Forecast: 2005 to 2015
Chart 7-14, Navigation System and Device Installed Base by Type, Western Europe, Forecast: 2005 to 2015
Chart 7-15, Navigation System and Device In-Car Penetration by Type, Western Europe, Forecast: 2005 to 2015
Chart 7-16, Navigation System and Device Revenue by Type, Western Europe, Forecast: 2005 to 2015
Chart 7-17, Navigation System and Device Shipments by Type, Eastern Europe, Forecast: 2005 to 2015
Chart 7-18, Navigation System and Device Installed Base by Type, Eastern Europe, Forecast: 2005 to 2015
Chart 7-19, Navigation System and Device In-Car Penetration by Type, Eastern Europe, Forecast: 2005 to 2015
Chart 7-20, Navigation System and Device Revenue by Type, Eastern Europe, Forecast: 2005 to 2015
Chart 7-21, Navigation System and Device Shipments by Type, Asia-Pacific, Forecast: 2005 to 2015
Chart 7-22, Navigation System and Device Installed Base by Type, Asia-Pacific, Forecast: 2005 to 2015
Chart 7-23, Navigation System and Device In-Car Penetration by Type, Asia-Pacific, Forecast: 2005 to 2015
Chart 7-24, Navigation System and Device Revenue by Type, Asia-Pacific, Forecast: 2005 to 2015
Chart 7-25, Navigation System and Device Shipments by Type, Africa & Middle East, Forecast: 2005 to 2015
Chart 7-26, Navigation System and Device Installed Base by Type, Africa & Middle East, Forecast: 2005 to 2015
Chart 7-27, Navigation System and Device In-Car Penetration by Type, Africa & Middle East, Forecast: 2005 to 2015
Chart 7-28, Navigation System and Device Revenue by Type, Africa & Middle East, Forecast: 2005 to 2015



Charts
  • Navigation System and Device Shipments by Type World Market, Forecast: 2005 to 2015