On-the-Go Gadgeteers: A Promising Segment for Consumer Technology Product Purchases in the New Year

Author: Janet Wise, Primary Research Director

Published: 18 Dec 2008

There’s no lack of consumer electronics products on the market today. In fact, if consumers want to satisfy their needs for gadgets and high tech toys, they have a staggering number of choices. Cellphones, MP3 players, portable media players, GPS devices, laptops, Blu-ray players, DVRs, video game consoles — the list goes on and on and keeps growing every year. But what products are next on the list, and who’s going to buy them? In November 2008, ABI Research conducted an online survey to test the appeal of some emerging technology products. Over 1,000 adult consumers across the United States completed the survey, which, among other things, gauged interest in three types of up-and-coming devices: Netbooks, MID (Mobile Internet Devices), and personal robots. The survey included questions that allowed ABI Research to divide the survey participants using the previously established ‘Digital Tribes’ segmentation, which is described in an ABI Research White Paper, Digital Tribes: An Online Consumer Segmentation Profile. In this white paper, we hypothesized that the overall characteristics of one of the tech-savvy groups, On-the-Go Gadgeteers, make it an excellent target for new technology and product service purchases. This survey supports that theory.

The full text of this Insight is available to subscribers of the Emerging Technologies Research Service and the Smartphones & Mobile Devices Research Service and the Tablets, Netbooks & Mobile CE Research Service.

Contact a representative about service purchasing options.