Integration Is the Key to Long-Term Telematics Business Relationships

Author: David Alexander, Principal Analyst, Automotive Technology

Published: 04 Nov 2008

One of the goals of any good business is to build a portfolio of satisfied customers who continue to purchase products that deliver value in excess of their cost. Many companies in the commercial telematics world have achieved this end. However, that doesn’t stop their customers shopping around to see what the competition offers or if they can get similar products for lower cost elsewhere. Thanks to emerging technology, new applications pop up on a frequent basis as do new companies marketing them. Sometimes they aim at niche markets or specific verticals, sometimes the bigger overall fleet market. Established players continue to watch the competition and try to offer equivalent or superior products.

The full text of this Insight is available to subscribers of the Telematics Research Service and the Connected Car Research Service and the Commercial Telematics Research Service.

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