Tier Two Handset Vendor Analysis

Kyocera, ZTE, Huawei, Pantech, Ningbo Bird, NEC, Panasonic, Sagem, and Alcatel

Tier Two handset vendors are well-established companies with histories of moderate success in the mobile handset market. While these companies do not carry significant market share compared to Tier One manufacturers, they have developed significant expertise in creating handsets for the markets that they serve. Tier Two vendors have developed relationships with many global Tier One wireless operators through ODM and carrier infrastructure channels. Today these smaller vendors are seeking to expand their reach and influence in the global handset market through niche, regional, and value segment-expanding portfolio strategies.

This study investigates the historical qualities that have led to the unique strengths of nine key Tier Two handset vendors. The report analyzes the unique positions of these vendors based upon their handset portfolios, key markets of focus, and the value segments targeted by each organization.

What Questions Does This Report Answer?

  • On what features are Tier Two handset vendors focusing?
  • On what handset strategies are Tier Two handset vendors focusing?
  • What are the current and future ASPs for Tier Two handset vendor products
  • What are the key barriers to growth for Tier Two handset vendors?
  • What are the technological strengths of Tier Two handset vendors?
  • What regions are Tier Two handset vendors targeting?
  • Where are the market opportunities for Tier Two handset vendors?
  • Which are the key Tier Two handset vendors?

Who Needs This Report?

  • CE vendors
  • Cellular platform vendors
  • Handset commercialization companies
  • Handset OEMs and ODMs
  • Mobile operators, service providers
  • Retail chain stores

Table of Contents


Section 1.
EXECUTIVE SUMMARY
1.1. Tier Two Handset Vendors
1.2. Tier Two Vendor Outlook
1.2.1. Huawei
1.2.2. Ningbo Bird
1.2.3. Kyocera
1.2.4. Pantech
1.2.5. NEC
1.2.6. Sagem
1.2.7. Alcatel (TCL)
1.2.8. ZTE
1.2.9. Panasonic

Section 2.
MARKET ISSUES
2.1. Handset Feature Penetration
2.2. Operator-Driven Handset Manufacturing
2.2.1. Recommendations for Established Handset Vendors
2.2.2. Recommendations for New Handset Vendors and ODMs
2.3. Handset Value Segments
2.3.1. Ultra Low-Cost Handsets (ULCH)
2.3.2. Low-Cost Handsets
2.3.3. Enhanced/Feature Handsets
2.3.4. Smartphones
2.4. Regional Issues
2.4.1. China
2.4.2. India
2.4.3. Japan

Section 3.
COMPETITIVE LANDSCAPE
3.1. Huawei
3.1.1. Overview
3.1.2. Technology Strategy
3.1.3. Device Strategy
3.1.4. Handset ASP Analysis
3.1.5. Handset Feature Penetration Analysis
3.1.6. Regional Analysis
3.1.7. Carrier and Technology Partnerships
3.1.8. Future Outlook
3.2. Ningbo Bird
3.2.1. Overview
3.2.2. Technology Strategy
3.2.3. Device Strategy
3.2.4. Handset Shipment Analysis
3.2.5. Handset ASP Analysis
3.2.6. Handset Feature Penetration Analysis
3.2.7. Regional Analysis
3.2.8. Manufacturing Strategy
3.2.9. Carrier and Technology Partnerships
3.2.10. Future Outlook
3.3. Kyocera
3.3.1. Overview
3.3.2. Technology Strategy
3.3.3. Device Strategy
3.3.4. Handset ASP Analysis
3.3.5. Handset Feature Penetration Analysis
3.3.6. Regional Analysis
3.3.7. Manufacturing Strategy
3.3.8. Carrier and Technology Partnerships
3.3.9. Future Outlook
3.4. Pantech
3.4.1. Overview
3.4.2. Technology Strategy
3.4.3. Device Strategy
3.4.4. Handset ASP Analysis
3.4.5. Handset Feature Penetration Analysis
3.4.6. Regional Analysis
3.4.7. Manufacturing Strategy
3.4.8. Carrier and Technology Partnerships
3.4.9. Future Outlook
3.5. NEC
3.5.1. Overview
3.5.2. Technology Strategy
3.5.3. Device Strategy
3.5.4. Handset ASP Analysis
3.5.5. Handset Feature Penetration Analysis
3.5.6. Regional Analysis
3.5.7. Carrier and Technology Partnerships
3.5.8. Future Outlook
3.6. Sagem
3.6.1. Overview
3.6.2. Technology Strategy
3.6.3. Device Strategy
3.6.4. Handset ASP Analysis
3.6.5. Handset Feature Penetration Analysis
3.6.6. Carrier and Technology Partnerships
3.6.7. Future Outlook
3.7. Alcatel (TCL)
3.7.1. Overview
3.7.2. Technology Strategy
3.7.3. Device Strategy
3.7.4. Handset Shipment Analysis
3.7.5. Handset ASP Analysis
3.7.6. Handset Feature Penetration Analysis
3.7.7. Regional Analysis
3.7.8. Manufacturing Strategy
3.7.9. Carrier and Technology Partnerships
3.7.10. Future Outlook
3.8. ZTE
3.8.1. Overview
3.8.2. Technology Strategy
3.8.3. Device Strategy
3.8.4. Handset Shipment Analysis
3.8.5. Handset ASP Analysis
3.8.6. Handset Feature Penetration Analysis
3.8.7. Regional Analysis
3.8.8. Carrier and Technology Partnerships
3.8.9. Future Outlook
3.9. Panasonic
3.9.1. Overview
3.9.2. Technology Strategy
3.9.3. Device Strategy
3.9.4. Handset Shipment Analysis
3.9.5. Handset ASP Analysis
3.9.6. Handset Feature Penetration Analysis
3.9.7. Regional Analysis
3.9.8. Carrier and Technology Partnerships
3.9.9. Future Outlook

Section 4.
COMPANY DIRECTORY

Section 5.
ACRONYMS
SCOPE OF STUDY
SOURCES AND METHODOLOGY
NOTES



Tables
  • Handset Vendor Market Share, World Market: 2008
  • Handset Average Selling Prices by Value Segment, World Market, Forecast: 2008 to 2014
  • Handset Shipments by Technology, China, Forecast: 2008 to 2014
  • Handset Shipments by Technology, Japan, Forecast: 2008 to 2014
  • Handset Shipments by Technology, India, Forecast: 2008 to 2014
  • Handset Shipments by Vendor, World Market, Quarterly: 2003 to 2008
  • Huawei Handset Shipments, World Market: 2007 to 2008
  • Huawei Annual Shipment Volumes by Price Band, World Market, Forecast: 2008 to 2014
  • Huawei Handset Average Selling Price, World Market, Forecast: 2008 to 2014
  • Ningbo Bird Handset Shipments, World Market: 2007 to 2008
  • Ningbo Annual Shipment Volumes by Price Band, World Market, Forecast: 2008 to 2014
  • Ningbo Bird Handset Average Selling Price, World Market, Forecast: 2008 to 2014
  • Kyocera Handset Shipments, World Market: 2007 to 2008
  • Kyocera Annual Shipment Volumes by Price Band, World Market, Forecast: 2008 to 2014
  • Kyocera Handset Average Selling Price, World Market, Forecast: 2008 to 2014
  • Pantech/Curitel Handset Shipments, World Market: 2007 to 2008
  • Pantech/Curitel Annual Shipment Volumes by Price Band, World Market, Forecast: 2008 to 2014
  • Pantech/Curitel Handset Average Selling Price, World Market, Forecast: 2008 to 2014
  • NEC Handset Shipments, World Market: 2007 to 2008
  • NEC Annual Shipment Volumes by Price Band, World Market, Forecast: 2008 to 2014
  • NEC Handset Average Selling Price, World Market, Forecast: 2008 to 2014
  • Sagem Annual Shipment Volumes by Price Band, World Market, Forecast: 2008 to 2014
  • Sagem Handset Average Selling Price, World Market, Forecast: 2008 to 2014
  • Alcatel (TCL) Handset Shipments, World Market: 2007 to 2008
  • Alcatel (TCL) Annual Shipment Volumes by Price Band, World Market, Forecast: 2008 to 2014
  • Alcatel (TCL) Handset Average Selling Price, World Market, Forecast: 2008 to 2014
  • ZTE Handset Shipments, World Market: 2007 to 2008
  • ZTE Annual Shipment Volumes by Price Band, World Market, Forecast: 2008 to 2014
  • ZTE Handset Average Selling Price, World Market, Forecast: 2008 to 2014
  • Panasonic Handset Shipments, World Market: 2007 to 2008
  • Panasonic Annual Shipment Volumes by Price Band, World Market, Forecast: 2008 to 2014
  • Panasonic Handset Average Selling Price, World Market, Forecast: 2008 to 2014
  • Handset Average Selling Price, World Market, Quarterly: 2004 to 2008

Charts
  • Handset Feature Penetration, World Market, Forecast: 2007 to 2014
  • Handset Shipments by Value Segment, World Market, Forecast: 2008 to 2014
  • Handset Vendor Market Share, China: 1Q 2008
  • Handset Shipments by Technology, India, Forecast: 2008 to 2014
  • Handset Shipments by Technology, Japan, Forecast: 2008 to 2014
  • Mobile Subscription by Air Interface, China, Forecast: 2008 to 2014
  • Huawei Handset Feature Penetration, World Market: 2008
  • Ningbo Bird Handset Feature Penetration, World Market: 2008
  • Kyocera Handset Feature Penetration, World Market: 2008
  • Pantech/Curitel Handset Feature Penetration, World Market: 2008
  • NEC Handset Feature Penetration, World Market: 2008
  • Sagem Handset Feature Penetration, World Market: 2008
  • Alcatel (TCL) Handset Feature Penetration, World Market: 2008
  • ZTE Handset Feature Penetration, World Market: 2008
  • Panasonic Handset Feature Penetration, World Market: 2008