The Global Telepresence Market

Leaders, Drivers, Opportunities, and Forecast

This study is the most comprehensive analysis of the telepresence industry to date. It provides a sizing of this market in terms of telepresence systems, managed services, and network access. Examining the key drivers behind this market’s growth, it assesses the strengths and weaknesses of leading telepresence vendors and their products. The research provides a detailed look at leading vertical market opportunities, and discusses the role that home telepresence will play in the near future.

What Questions Does This Report Answer?

  • What are the major drivers behind telepresence market growth?
  • What are the major obstacles to the growth of the telepresence market?
  • What are the leading vertical markets for telepresence products?
  • How quickly will these vertical markets grow?
  • What is the role of home telepresence and how soon will it appear?
  • Which vendors offer the most compelling technology?
  • Which vendor offers the most compelling interoperability story?
  • Which vendor is the overall telepresence leader?
  • How quickly will telepresence managed services grow?
  • How big an opportunity is there for network providers?
  • What will be the next big thing in telepresence?
  • What opportunities do storage vendors have?

Who Needs This Report?

  • VPs of Marketing for telepresence system vendors
  • Product managers for telepresence system vendors, telepresence managed services vendors and network vendors
  • CIOs
  • Investment analysts who track telepresence technology and/or the vendors profiled in this report
  • VPs of Marketing for chip and display technology vendors whose products are found in telepresence equipment
  • IT managers
  • Environmental organizations trying to reduce carbon footprints
  • Traditional video conferencing equipment vendors

Table of Contents


Section 1.
EXECUTIVE SUMMARY
1.1. The Telepresence Market Opportunity
1.2. Telepresence Vendor Awards
1.3. Telepresence Differentiated from Video Conferencing Equipment
1.4. Positive and Negative Drivers
1.5. Types of Telepresence Equipment
1.6. Network Services
1.7. Telepresence Managed Services
1.8. Key Markets
1.9. Major Trends
1.10. Eye Contact Technologies Remain a Competitive Differentiator
1.11. Technical Room Requirements
1.12. Technology Issues
1.13. 3D Telepresence

Section 2.
MARKET ISSUES
2.1. How Is Telepresence Differentiated from Other Video Products?
2.1.1. Definition
2.1.2. Video Conferencing
2.1.2.1. HD Video Conferencing
2.1.2.2. Web Video Conferencing
2.1.3. Unified Communications and Video
2.2. Different Versions of Telepresence
2.2.1. The Telepresence Room
2.2.1.1. The Total Immersion Holographic Experience
2.2.2. The Conference Room with Telepresence Added
2.2.3. Non-Standard Rooms
2.2.4. The Telepresence Stage
2.2.5. The Telepresence Podium
2.2.6. The Intimate Telepresence Conference Room
2.2.7. Executive or Personal Telepresence
2.2.8. Telepresence Attributes
2.2.8.1. Ease-of-Use
2.2.8.2. Video Quality
2.2.8.3. Eye Contact
2.2.8.4. Audio Quality
2.2.8.5. Collaboration Tools
2.3. Telepresence Awakens from a Slumber
2.4. Market Drivers
2.4.1. The Need to Reduce Business Travel Expenses
2.4.2. Immediacy
2.4.3. Carbon Footprint Reduction
2.4.4. The Need to Leverage Key Personnel for Knowledge Sharing
2.4.5. The Need for Time-Sensitive Collaboration on R&D Projects
2.4.6. The Impact of Outsourcing
2.4.7. Cisco’s Marketing Campaign
2.5. Market Obstacles
2.5.1. Price Tag
2.5.2. Market Confusion and Technical Substitution
2.5.3. WAN Readiness
2.5.4. Interoperability
2.6. Managed Services
2.7. Telepresence Horizontal Markets
2.7.1. Large Enterprises
2.7.2. SMBs
2.8. Key Telepresence Vertical Markets
2.8.1. Corporate
2.8.2. Healthcare
2.8.3. Banking & Financial
2.8.4. Manufacturing
2.8.5. Pharmaceuticals
2.8.6. Hospitality
2.8.7. Higher Education
2.8.8. Government
2.8.9. Legal
2.8.10. Entertainment
2.8.11. Retail
2.8.12. Houses of Worship
2.9. Public Telepresence Rooms
2.10. Archived Telepresence Video Storage: A Potential Blockbuster Market
2.11. Language Translation of Telepresence Sessions
2.12. Video Conference System Upgrades
2.13. Making the ROI Argument
2.14. The Future of Telepresence
2.14.1. Managed Services Growth Outpaces the Overall Telepresence Market
2.14.2. “Good Enough” Telepresence for the Masses
2.14.3. Bigger & Clearer Is Better
2.14.4. The Home Becomes a Telepresence Market Segment
2.14.5. Virtual Hospitality Rooms Will Spring Up
2.14.6. B2B Telepresence Sessions Increase

Section 3.
TECHNOLOGY ISSUES
3.1. Telepresence Technology Challenges
3.1.1. Bandwidth Requirements
3.1.1.1. Bandwidth Challenges for the Enterprise
3.1.2. WAN
3.1.3. Latency
3.1.4. Jitter
3.1.5. Eye Movement
3.1.6. Video Quality
3.2. Technical Challenges for a Telepresence Room
3.2.1. Lighting
3.2.2. Sound
3.2.3. Heating and Cooling
3.2.4. The Room
3.2.5. Noise Reduction
3.2.6. The Room Environment
3.3. Frame Rate
3.4. 3D as the “Ultimate” Experience
3.5. Interoperability Issues
3.6. The Future Role of Bridges
3.7. Standards
3.7.1. H.235
3.7.2. H.239
3.7.3. H.263
3.7.4. H.264
3.7.5. H.264-SVC
3.7.6. H.320
3.7.7. H.323
3.7.8. SIP
3.7.9. SCCP
3.8. QoS and Network Design

Section 4.
COMPETITIVE LANDSCAPE
4.1. Telepresence Equipment Vendors
4.1.1. BrightCom
4.1.2. Cisco
4.1.3. Digital Video Enterprises (DVE)
4.1.4. Ex’ovision
4.1.5. Hewlett-Packard
4.1.6. LifeSize Communications
4.1.7. Polycom
4.1.8. Tandberg
4.1.9. Telanetix
4.1.10. TelePresence Tech
4.1.11. Teliris
4.1.12. Vidyo
4.2. Telepresence Managed Services
4.2.1. AT&T
4.2.2. British Telecom
4.2.3. Glowpoint
4.2.4. IPV Gateways
4.2.5. Masergy
4.2.6. Nortel
4.2.7. Tata Communications
4.2.8. Verizon
4.2.9. Virtela
4.3. Other Telepresence & Video Conferencing Vendors
4.3.1. Avistar
4.3.2. HaiVision
4.3.3. IBM
4.3.4. Musion

Section 5.
WHO LEADS & WHO LAGS IN THE TELEPRESENCE MARKET?
5.1. Methodology
5.2. Implementation
5.2.1. Product Portfolio
5.2.2. Collaboration Tools
5.2.3. Interoperability
5.2.4. Unified Communications
5.2.5. Value-Add Features
5.3. Innovation
5.3.1. Key Partnerships & Channels
5.3.2. Financial Stability
5.3.3. Technology Innovation
5.3.4. Public Customer List & Case Studies
5.4. Leaders in the Telepresence Market
5.4.1. DVE Has the Broadest Product Portfolio
5.4.2. Teleris Offers the Most Compelling Collaborative Tools
5.4.3. Teliris Holds a Slight Lead in Interoperability
5.4.4. Cisco Holds the Edge in Unified Communications & Telepresence
5.4.5. Several Vendors Score High in Value-Add Features
5.4.6. Teliris Scores Highest in the Implementation Category
5.4.7. Cisco Is the Telepresence Partnership King
5.4.8. Cisco and HP Lead in Financial Stability
5.4.9. DVE Leads in Technology
5.4.10. Cisco Edges Competitors for Top Telepresence Customer Crown
5.4.11. Cisco Wins the Overall Telepresence Equipment Crown

Section 6.
MARKET FORECASTS
6.1. The Total Telepresence Market’s Growth
6.2. Telepresence System Shipments Will Proliferate
6.3. The Telepresence Installed Base Will Expand
6.4. Regional Growth of Telepresence Systems
6.5. Telepresence Managed Services
6.6. Telepresence System Vertical Market Growth
6.7. The Growth of Telepresence Networks

Section 7.
COMPANY DIRECTORY

Section 8.
ACRONYMS
SCOPE OF STUDY
SOURCES AND METHODOLOGY
NOTES



Tables
  • Total Telepresence Market Revenue World Market, Forecast: 2007 to 2013
  • Telepresence Systems Shipped World Market, Forecast: 2007 to 2013
  • Telepresence Systems Installed Base World Market, Forecast: 2007 to 2013
  • Telepresence System Manufacturer Revenue by Region World Market, Forecast: 2007 to 2013
  • Telepresence Managed Services Revenue by Region World Market, Forecast: 2007 to 2013
  • Telepresence System Manufacturer Revenue by Vertical Market World Market, Forecast: 2007 to 2013
  • Telepresence Network Revenue by Region World Market, Forecast: 2007 to 2013

Charts
  • Total Telepresence Market Revenue World Market, Forecast: 2007 to 2013
  • Telepresence Systems Shipped World Market, Forecast: 2007 to 2013
  • Telepresence Systems Installed Base World Market, Forecast: 2007 to 2013
  • Telepresence System Revenue by Region World Market, Forecast: 2007 to 2013
  • Telepresence Managed Services Revenue by Region World Market, Forecast: 2007 to 2013
  • Telepresence System Manufacturer Revenue by Vertical Market World Market, Forecast: 2007 to 2013
  • Telepresence Network Revenue by Region World Market, Forecast: 2007 to 2013