US Mobile Operator Business Customer Profiles

Mobile Service Revenues, Customer Demographics, and Future Opportunities/Threats

In a survey of mobile business customers conducted by ABI Research, customer data is segmented by four mobile operators: Verizon, AT&T, Sprint, and T-Mobile. The analysis of responses provides a demographic profile of each operator segmented at 20 different levels. The survey data also indicates adoption and usage levels for various mobile services. Demographic, adoption and usage data combined with pricing analysis provides ARPUs for all mobile services offered by these four operators which include: voice, push-to-talk, SMS and MMS services, e-mail, Web, broadband, entertainment, and applications.

Other information extracted from the survey includes customers’ interest in handset features, device management services, fixed vs. mobile usage, and personal/business usage. Demographic, usage and interest data are summarized to provide recommendations as to how these four operators can increase their influence with the mobile business customer.


Table of Contents


Section 1.
EXECUTIVE SUMMARY
1.1. Survey Description and Analysis Methodology
1.2. Conclusions and Recommendations
1.2.1. Verizon
1.2.2. AT&T
1.2.3. Sprint
1.2.4. T-Mobile

Section 2.
Summary
2.1. Age and Income
2.2. Home Description
2.3. Size of Business
2.4. Building Size
2.5. Work State of Residence
2.6. Working Hours
2.7. Occupation
2.8. Vertical
2.9. Work Locations
2.10. Mobile Phone Bill Payment Responsibility
2.11. Customer Satisfaction
2.12. Device Distribution
2.13. Carrier Demographic Summary

Section 3.
SERVICE REVENUES PROFILE
3.1. Summary
3.2. Voice Minutes
3.3. Messaging and Mobile Internet
3.4. Text Messaging Usage
3.5. Picture Messaging and Video Messaging Usage
3.6. Instant Messaging Usage
3.7. Mobile E-mail Usage
3.8. Internet Access Usage
3.9. Business Computing/Information Access Applications
3.10. Entertainment Application Ratings
3.11. Phone Capabilities

Section 4.
FUTURE OPPORTUNITIES AND INSIGHTS
4.1. Summary
4.2. Handset Features – Interests and Not At All Interested
4.2.1. Not At All Interested Rated Handset Features
4.2.2. Extremely/Very Interested Rated Handset Features
4.3. Device Management Services
4.4. Telecommunications Services Usage – Fixed and Mobile Services Preferences
4.5. Mobile Services – Business Usage Distribution
4.5.1. Mobile Voice Services
4.5.2. Mobile Messaging and Internet Access
4.5.3. Other Insights for Mobile vs Fixed Line Preferences and Mobile Services Usage

Section 5.
COMPANY DIRECTORY

Section 6.
ACRONYMS
SCOPE OF STUDY
SOURCES AND METHODOLOGY
NOTES



Tables
  • Mobile Business Customer Demographic Profile Summary, United States Operators, February, 2008
  • Mobile Business Customer Mobile Services ARPU Distribution Summary, United States Operators, February, 2008
  • Mobile Business Customer Age, United States Operators, February, 2008
  • Mobile Business Customer Household Income, United States Operators, February 2008
  • Mobile Business Customer Home Description, United States Operators, February, 2008
  • Mobile Business Customer Size of Business Segmentation, United States Operators, February, 2008
  • Mobile Business Customer Office Building Size, United States Operators, February, 2008
  • Survey Respondent Population Segmented by Ratio of Metropolitan Area Populations to State Populations, United States Operators, February, 2008
  • Mobile Business Customer Primary Work Location State of Residence, United States Operators, February, 2008
  • Mobile Business Customer Work Hours per Week, United States Operators, February, 2008
  • Mobile Business Customer Occupation Distribution, United States Operators, February, 2008
  • Mobile Business Customer Vertical Segment Distribution, United States Operators, February, 2008
  • Mobile Business Customer Work Location - Single Work Location, United States Operators, February, 2008
  • Mobile Business Customer Work Location - Multiple Work Locations, United States Operators, February, 2008
  • Mobile Business Customer Multiple Work Locations - Time Percentage Spent in Each Location, United States Operators, February, 2008
  • Mobile Business Customer Mobile Phone Bill Payment Responsibility, United States Operators, February, 2008
  • Mobile Business Customer Mobile Operator Satisfaction Rating, United States Operators, February, 2008
  • Mobile Business Customer Mobile Phone Brand Distribution, United States Operators, February, 2008
  • Mobile Business Customer Demographic Profile Summary, United States Operators, February, 2008
  • Mobile Business Customer Mobile Services ARPU Summary, United States Operators, February, 2008
  • Mobile Business Customer Mobile Services ARPU Distribution Summary, United States Operators, February, 2008
  • Mobile Business Customer Mobile Services ARPU Distribution Summary by Major Services Category, United States Operators, February, 2008
  • Mobile Business Customer Monthly Voice Minutes Usage, United States Operators, February, 2008
  • Mobile Business Customer Mobile Messaging and Internet Access Services Adoption, United States Operators, February, 2008
  • Mobile Business Customer Text Messaging Usage, United States Operators, February, 2008
  • Mobile Business Customer Picture Messaging Usage, United States Operators, February, 2008
  • Mobile Business Customer Video Messaging Usage, United States Operators, February, 2008
  • Mobile Business Customer Instant Messaging Usage, United States Operators, February, 2008
  • Mobile Business Customer Mobile E-mail Usage, United States Operators, February, 2008
  • Mobile Business Customer Internet Access Usage, United States Operators, February, 2008
  • Mobile Business Customer Computing/Information Access Application Adoption, United States Operators, February, 2008
  • Mobile Business Customer Computing/Information Access Application Adoption - Application Packaged with Handset, United States Operators, February, 2008
  • Mobile Business Customer Computing/Information Access Application Adoption - Application Downloaded/Purchased, United States Operators, February, 2008
  • Mobile Business Customer Entertainment Application Adoption, United States Operators, February, 2008
  • Mobile Business Customer Handset Features, United States Operators, February, 2008
  • Mobile Business Customer Handset Features Categorized by Support of Mobile Services, United States Operators, February, 2008
  • Mobile Business Customer Handset Features - Not At All Interested Response Distribution, United States Operators, February, 2008
  • Mobile Business Customer Handset Features Categorized by Support of Mobile Services - Not At All Interested Distribution, United States Operators, February, 2008
  • Mobile Business Customer Handset Features - Extremely/Very Satisfied Response Distribution, United States Operators, February, 2008
  • Mobile Business Customer Handset Features Categorized by Support of Mobile Services - Extremely/Very Satisfied Distribution, United States Operators, February, 2008
  • Mobile Business Customer Mobile Device Management Services Adoption, United States Operators, February, 2008
  • Mobile Business Customer Mobile Device Management Services - Not At All Interested Response Distribution, United States Operators, February, 2008
  • Mobile Business Customer Mobile Device Management Services - Extremely/Very Interested Response Distribution, United States Operators, February, 2008
  • Mobile Business Customer Business Phone Call Service Preferences - Fixed and/or Mobile, United States Operators, February, 2008
  • Mobile Business Customer Personal Phone Call Service Preferences - Fixed and/or Mobile, United States Operators, February, 2008
  • Mobile Business Customer Mobile Phone Voice Usage for Business Reasons, United States Operators, February, 2008
  • Mobile Business Customer Mobile Phone Messaging Usage for Business Reasons, United States Operators, February, 2008
  • Mobile Business Customer Mobile Phone Internet Usage for Business Reasons, United States Operators, February, 2008
  • Mobile Business Customer Summary of Fixed, Mobile, and Mobile Business Usage Distributions, United States Operators, February, 2008

Charts
  • Mobile Business Customer Size of Business Segmentation, United States Operators, February, 2008
  • Mobile Business Customer Primary Work Location State of Residence, United States Operators, February, 2008
  • Mobile Business Customer Work Hours per Week, United States Operators, February, 2008
  • Mobile Business Customer Mobile Phone Bill Payment Responsibility, United States Operators, February, 2008
  • Mobile Business Customer Mobile Operator Satisfaction Rating, United States Operators, February, 2008
  • Mobile Business Customer Mobile Phone Brand Distribution, United States Operators, February, 2008
  • Mobile Business Customer Business Phone Call Service Preferences - Fixed and/or Mobile, United States Operators, February, 2008
  • Mobile Business Customer Personal Phone Call Service Preferences - Fixed and/or Mobile, United States Operators, February, 2008
  • Mobile Business Customer Mobile Phone Voice Usage for Business Reasons, United States Operators, February, 2008
  • Mobile Business Customer Mobile Phone Messaging Usage for Business Reasons, United States Operators, February, 2008
  • Mobile Business Customer Mobile Phone Internet Usage for Business Reasons, United States Operators, February, 2008