US Consumer Interest in Netbooks

Summary of Survey Results

In November, 2008, ABI Research conducted an online study among adult US consumers concerning their interest in and expectations of a number of consumer technology products, including netbooks and mobile Internet devices (MIDs).

This Research Brief provides the results of the survey for the portion of questions related to netbooks. Questions were asked about interest, reasons for not being interested, whether netbooks are viewed as primary or secondary to a PC, applications, preference for pre-installed applications, optimal size, operating system preference, and price. The responses are laid out in charts with additional summaries and analysis.

Table of Contents

Methodology
Interest in Purchase : Netbooks
Reasons for Lack of Interest : Netbooks
Netbook Use: Primary or Secondary
Likely Netbook Applications
Preference for Applications Installation: Netbook
Optimal Size: Netbook
Operating System Preference: Netbook
Cost Willing to Pay: Netbook