Push To Talk Services

One-Hit Wonder for North America Only?

Push to Talk (PTT), also called Push to Talk over Cellular (POC), has the potential to increase value to customers as well as ARPU. Yet as of December, 2008, PTT has not lived up to its potential.

This Research Brief recommends that to grow the market, PTT solutions providers should 1) focus on business users, 2) enable cross-carrier interoperability, and 3) eliminate PTT-specific handsets and migrate to downloadable and clientless applications. Disruptive plays such as downloadable and clientless applications as a substitute for PTT-specific handsets could spur growth in both business and consumer markets. MNOs could see third parties establish themselves as the primary marketers and sellers of PTT services.

Table of Contents

Executive Summary
Market Update

Section 1.
BACKGROUND

Section 2.
CURRENT LANDSCAPE
2.1. Infrastructure Vendors
2.2. Kodiak Networks
2.3. Handset Vendors
2.4. Deployments
2.4.1. United States
2.4.2. Latin America
2.4.3. Europe
2.4.4. Asia-Pacific
2.5. Pricing

Section 3.
DRIVERS
3.1. Supply Drivers
3.2. Demand Drivers

Section 4.
BARRIERS
4.1. Supply Barriers
4.2. Demand Barriers

Section 5.
FORECASTS
5.1. Subscribers
5.2. Revenue

Section 6.
FUTURE VIEW AND OPPORTUNITIES
6.1. Cross-Carrier Solutions
6.2. First Responder Market
6.3. PTX

Section 7.
OTHER CONCLUSIONS AND RECOMMENDATIONS
Chart
Executive Summary Chart: PTT by Region, World Market, 2008 to 2013



Tables
  • Push-to-Talk Subscribers, World Market, Forecasts: 2008 to 2013 (Millions)
  • Push-to-Talk Revenue, World Market, Forecasts: 2008 to 2013 (Millions)
  • Push-to-Talk Market Penetration, World Market, Forecasts: 2008 to 2013 (%)