US Mobile Operator Business Customer Profiles

Demographics, Device Feature Adoption, Mobile Services ARPUs

This Research Brief provides a condensed view of the survey demographics and the adopted device features driving ARPUs of the mobile business customers of four US operators: Verizon, AT&T, Sprint and T-Mobile. Demographic analysis shows characteristics of each operators’ customers on more than 20 different parameters including occupations and industry vertical distribution, mobility profile, office building size, operator satisfaction ratings, and smartphone penetration. Device feature analysis focuses on illustrating how the combination of features affect mobile services ARPU for voice, messaging, internet, and applications. The report concludes with ARPUs for voice, push-to-talk, messaging, mobile broadband and entertainment, Internet access and applications, and the factors driving the individual services ARPUs for each carrier.

Table of Contents

Executive Summary

Section 1.
OPERATOR MOBILE BUSINESS CUSTOMER DEMOGRAPHICS
1.1. Demographic Profile Highlights
1.2. Demographic Profile Operator Implications

Section 2.
DEVICE FEATURES
2.1. Device Features Distribution
2.2. Device Feature Implications for Operator Services Usage and Revenues

Section 3.
SERVICES REVENUES PROFILES
3.1. Service Revenues Highlights
3.2. Service Revenue Drivers
3.2.1. Voice
3.2.2. Messaging
3.2.3. Internet
3.2.4. Mobile Broadband
3.2.5. Applications
3.2.6. Entertainment



Tables
  • Mobile Business Customer Demographic Profile Summary, US Operators, February 2008 % / $
  • Mobile Business Customer Handset Features, US Operators, February 2008
  • Mobile Business Customer Handset Features Categorized by Support of Mobile Services, US Operators, February 2008
  • Mobile Business Customer Mobile Services ARPU Summary, US Operators,
  • Mobile Business Customer Mobile Services ARPU Distribution Summary, US Operators, February 2008 ($)

Charts
  • Mobile Business Customer Mobile Services ARPU Summary, US. Operators, February 2008