International Business Wireless Survey Results

Customer Demographics, Mobile Services, Devices, and Mobile Broadband

This Research Brief presents results of a February, 2008 online survey of 1400 mobile business customers from seven countries: the United States, the United Kingdom, France, Germany, Taiwan, South Korea and Japan. Respondents were asked about their use of mobile voice, messaging and Internet access services including their choices of mobile service provider, device brand and total mobile services bill.

The responses also reveal patterns regarding the percentage of mobile services usage for business and personal reasons, laptop cellular broadband access, corporate data access through the mobile phone, device feature interests and corporate payment of mobile phone bill. The preference and usage data is supported by demographic profiles that include age, occupation, industry vertical, company size and respondent mobility profile across work locations, home and in transit. All survey results are presented in Powerpoint format.

Table of Contents

Background/Methodology
Work Locations
Mobile Phone Usage
Number of Mobile Phones Used
Ways in Which Multiple Phones Used
Mobile Phone Bills/Minute Usage
Mobile Phone Bill Payment
Mobile Phone Bill Costs
Voice Minutes Used
Mobile Phone Providers/Brands Used
US Providers Used
UK Providers Used
German Providers Used
French Providers Used
Japanese Providers Used
South Korean Providers Used
Taiwanese Providers Used
Mobile Phone Brands Used
Mobile Phone Features
Mobile Phone Features: Already Used
Mobile Phone Features: Top 2 Box Interest
Mobile Phone Messaging Services
Mobile Phone Messaging Services Used
Frequency of Use: Text Messaging
Frequency of Use: Mobile Internet Access
Frequency of Use: Instant Messaging
Frequency of Use: Mobile Email
Frequency of Use: Picture Messaging
Frequency of Use: Video Messaging
Frequency of Use: Video Sharing
Business Use of Mobile Voice, Messaging, Internet Access
Mobile Phone: Business Voice Usage
Mobile Phone: Business Messaging Usage
Mobile Phone: Business Internet Usage
Laptop Usage
Laptop Usage and Corporate Data Access
Demographics
Country
Industry
Company Size
Occupation
Revenue
Age