US Enterprise Mobile Device and Services Usage Analysis by Size of Business

Demographics, Device Features Adoption, and Services ARPUs

In a recent survey of mobile business customers conducted by ABI Research, the data were segmented by four business sizes based on number of employees: SOHO (1 to 4 employees), small (5 to 99 employees), medium (100 to 999 employees) and large (1000+). The survey data are presented in Powerpoint format and provide the following detail which is analyzed in this Research Brief:

  • Demographic profile of business segment respondents including age, occupation and industry distribution, and income;
  • Respondents’ work locations and mobility profiles;
  • Mobile phone services adoption and frequency of use;
  • Mobile phone brand distribution, device features adoption, and mobile phone feature interests;
  • Productivity and entertainment application adoption;
  • Mobile device management services adoption and interests;
  • Voice calling preferences using fixed and mobile telecommunications services;
  • Mobile voice, messaging, and Internet access usage distribution for business and personal reasons.

Table of Contents


Section 1.
MOBILE BUSINESS CUSTOMER DEMOGRAPHICS
1.1. Demographic Profile Highlights
1.1.1. SOHO Businesses — One to Four Employees
1.1.2. Small Businesses – Five to Ninety-nine Employees
1.1.3. Medium-Sized Businesses — 100 to 999 Employees
1.1.4. Large Businesses 1,000 or more Employees

Section 2.
DEVICE FEATURES
2.1. Device Features Distribution

Section 3.
SERVICES REVENUE PROFILES
3.1. Service Revenue Highlights
3.2. Service Revenue Drivers and Recommendations
3.2.1. SOHO Businesses — One to Four Employees
3.2.2. Small Businesses – Five to Ninety-nine Employees
3.2.3. Medium-Sized Businesses — 100 to 999 Employees
3.2.4. Large Businesses — 1,000-plus Employees



Tables
  • Mobile Business Customer Demographic Profile Summary, United States, Size of Business Segment, February 2008
  • Mobile Business Customer Mobile Services Demographics, United States, Size of Business Segment, February 2008
  • Mobile Business Customer Handset Features, United States, Size of Business Segment, February 2008
  • Mobile Business Customer Handset Features Categorized by Support of Mobile Services, United States, Size of Business Segment, February 2008
  • Mobile Business Customer Mobile Services ARPU Summary, United States, Size of Business Segment, February 2008 ($)
  • Mobile Business Customer Mobile Services ARPU Distribution Summary, United States, Size of Business Segment, February 2008