US Enterprise Mobile Device and Services Usage Analysis by Occupation

Demographics, Device Features Adoption and Services ARPUs

  • What are the device features adopted by each occupation segment?
  • What are the implications for services usage of device features adoption by different occupation segments?
  • Based on mobile services adoption, usage and pricing analysis, what is the ARPU expenditure across different mobile services for each operator?
  • What factors are driving LBS adoption in each occupation segment?
  • How great is the adoption of Wi-Fi for voice calling or Internet access in each occupation segment?
  • What are different occupation segments spending on mobile broadband?
  • What are the different occupation segments spending on mobile e-mail?
  • What are the different occupation segments spending on mobile SMS and MMS services?
  • What are the different occupation segments spending on Push-To-Talk services?
  • What are the different occupation segments spending on mobile web access?
  • What are important demographic elements that explain usage and total ARPU spending by type of mobile services used by business customers of different occupations?

Table of Contents

Executive Summary

Section 1.
INTRODUCTION

Section 2.
OPERATOR MOBILE BUSINESS CUSTOMER DEMOGRAPHICS
2.1. Occupation Descriptions
2.2. Demographic Profile Highlights
2.2.1. Management
2.2.2. Information Intensive/Business
2.2.3. Information Intensive/Sciences & Services
2.2.4. Other
2.2.5. Business Support
2.2.6. Self Employed
2.2.7. Mobile Blue Collar & Self Employed
2.2.8. Sales & Marketing

Section 3.
DEVICE FEATURES
3.1. Device Features Distribution
3.2. Device Feature Implications for Operator Services Usage and Revenue

Section 4.
SERVICES REVENUE PROFILES
4.1. Service Revenue Highlights
4.2. Service Revenue Drivers by Occupation
4.2.1. Management
4.2.2. Information Intensive/Business
4.2.3. Information Intensive/Sciences & Services
4.2.4. Other
4.2.5. Business Support
4.2.6. Self Employed
4.2.7. Mobile Blue Collar & Self Employed
4.2.8. Sales & Marketing



Tables
  • Mobile Business Customer Demographic Profile Summary, United States, Occupation Segmentation, February 2008 (Actual and %)
  • Mobile Business Customer Mobile Services Demographics, United States, Occupation Segmentation, February 2008 (%)
  • Mobile Business Customer Handset Features, United States, Occupation Segmentation, February 2008 (Actual and %)
  • Mobile Business Customer Handset Features Categorized by Support of Mobile Services, United States, Occupation Segmentation, February 2008 (%)
  • Mobile Business Customer Mobile Services ARPU Summary, United States, Occupation Segmentation, February 2008 ($)
  • Mobile Business Customer Mobile Services ARPU Distribution Summary, United States, Occupation Segmentation, February 2008 (%)

Charts
  • Executive Summary: Mobile Business Customer Mobile Services ARPU Summary, United States, Occupation Segmentation, February 2008