Wireless Subscriber Profiles and Preferences

Global Consumer Survey Results

In late January, 2008, ABI Research conducted an online survey of 1402 adult mobile phone users. Respondents from seven different countries were included in the research: the United States, the United Kingdom, France, Germany, Japan, South Korea, and Taiwan. The survey was designed to capture details of respondents’ mobile phone usage, including monthly expenditures and frequency of device replacement, as well as features used and desired. Respondents were also probed regarding their mobile service providers; among the issues explored were satisfaction with providers, length of contracts, selection criteria, and potential reasons for switching providers. Questions were also included to determine demographic profiles. The survey also queried respondents’ reactions to femtocell units, including purchase likelihood and barriers to purchase. Finally, respondents’ telecommunications service bundling behavior and expenditures, including fixed line phone, broadband, Wi-Fi, and TV services, were examined. The results are broken out by country, presented in chart form, and summarized in text.

Table of Contents

64 Slides
Introduction and Methodology
Product Ownership / Service Usage
Chart Q1. Which, if any, of the following do you own or use on a regular basis? (check all that apply)
Service Bundling
Chart Q2. Which, if any, of the following services do you purchase together as a bundle from a single provider (i.e., together in one bill)? (check all that apply)
Chart Q3. Which, if any, of the following services would you be interested in purchasing as a bundle from a single provider? (check all that apply)
Monthly Expenditures
Chart Q4 Summary: Average Monthly Expenditure on Services (in US dollars)
Chart Q4. Approximately how much do you spend per month on the following service? Mobile Phone
Chart Q4. Approximately how much do you spend per month on the following service? Fixed line phone at home
Chart Q4. Approximately how much do you spend per month on the following service? Broadband Internet connection at home
Chart Q4. Approximately how much do you spend per month on the following service? Wi-Fi network at home
Chart Q4. Approximately how much do you spend per month on the following service? Wi-Fi network subscription outside of the home
Chart Q4. Approximately how much do you spend per month on the following service? Digital TV at home
Mobile Phone Providers
Chart Q5. Who is your mobile service provider? US Respondents
Chart Q5. Who is your mobile service provider? UK Respondents
Chart Q5. Who is your mobile service provider? France Respondents
Chart Q5. Who is your mobile service provider? Germany Respondents
Chart Q5. Who is your mobile service provider? Taiwan Respondents
Chart Q5. Who is your mobile service provider? Japan Respondents
Chart Q5. Who is your mobile service provider? South Korea Respondents
Satisfaction and Reasons for Choosing/Switching Mobile Phone Providers
Chart Q6. Overall, how satisfied are you with your mobile phone service provider?
Chart Q7. What is the length of the contract with your current mobile phone service provider?
Chart Q8. Which, if any, of the following are the top reasons you chose your mobile service provider? (Please select no more than 3) Slide 1 of 2
Chart Q8. Which, if any, of the following are the top reasons you chose your mobile service provider? (Please select no more than 3) Slide 2 of 2
Chart Q9. Which, if any, of the following would cause you to switch to a different mobile service provider? (Please select no more than 3) Slide 1 of 2
Chart Q9. Which, if any, of the following would cause you to switch to a different mobile service provider? (Please select no more than 3) Slide 2 of 2
Length of Mobile Phone Service Contract / Frequency of Changing Provider and Phone
Chart Q10. On average, how often do you change your mobile phone service provider?
Chart Q11. On average, how often do you change or replace your mobile phone?
Current and Desired Mobile Phone Features
Chart Q12. Which, if any, of the following describe why you chose your mobile phone? (Please select no more than 3) Slide 1 of 2
Chart Q12. Which, if any, of the following describe why you chose your mobile phone? (Please select no more than 3) Slide 2 of 2
Chart Q13. Which, if any, of the following features are essential for a mobile phone to have in order for you to consider purchasing it? (check all that apply)
Current Mobile Phone Features
Chart Q14. Which, if any, of the following features does your current mobile phone have? (Please check all that apply)
Frequency of Feature Use on Mobile Phones
Chart Q15. On average, how often do you use the following feature on your phone? Camera with 2 megapixels of resolution or more
Chart Q15. On average, how often do you use each of the following features on your phone? Bluetooth connectivity
Chart Q15. On average, how often do you use each of the following features on your phone? Wi-Fi access
Chart Q15. On average, how often do you use each of the following features on your phone? Ability to play music or listen to FM radio
Chart Q15. On average, how often do you use each of the following features on your phone? Ability to watch video or TV
Chart Q15. On average, how often do you use each of the following features on your phone? GPS or navigation capability
Chart Q15. On average, how often do you use each of the following features on your phone? Ability to play games
Chart Q15. On average, how often do you use each of the following features on your phone? Ability to use the Internet
Chart Q15. On average, how often do you use each of the following features on your phone? Ability to use email
Bluetooth and Wi-Fi on Mobile Phones
Chart Q16. To which of the following do you connect using your phone's Bluetooth capability? (multiples accepted)
Chart Q17. Overall, how easy is Bluetooth to use on your phone?
Chart Q18. Which of the following do you connect to using Wi-Fi on your phone? (multiples accepted)
Chart Q19. How easy is Wi-Fi to use on your phone?
Femtocells
Chart Q20. Assuming the price was right, how likely would you be to purchase a Femtocell to improve the quality of cellular network coverage in your home?
Chart Q21. Why aren’t you interested in purchasing a femtocell? (among those not very/not at all likely to purchase)
Chart Q22. What would be the most you would be willing to pay for a Femtocell? (among those at least somewhat likely to purchase)
Respondent Demographics
Chart Q23. Which of the following describes your age range?
Chart Q24. What is your gender?
Chart Q25. Which of the following best describes your occupation? Slide 1 of 2
Chart Q25. Which of the following best describes your occupation? Slide 2 of 2