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Social Networking and Consumer Electronics

Consumer Trends and Market Opportunities for Connected Video, Gaming, and Mobile Devices

Research Report

Pages
47
Deliverables
Released
3Q 2011
Product Code
RR-SOCV-11
Price
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Supporting the growth of social networking is the expanding Internet user base - stemming from both fixed and mobile sources. Mobile devices in particular are playing a significant role in enhancing the value of social networking services - being able to update profiles as events occur and in some countries (e.g. Japan) mobile devices are often the primary means of interfacing with the social network. Online gaming has also become a vital facet of many social networks, particularly in select markets in Asia-Pacific (e.g. China, Japan, and South Korea). While connected consumer electronic devices are currently not playing a critical role in the social networking market, in time the user interfaces and penetration rate will establish connected CE devices as an important component of the consumer experience. This report covers the social networking market with an emphasis on the services and users. Forecasts for Internet users, broadband penetration (households, mobile broadband penetration (population), and social network users are provided for the primary regions (North America, Western/Eastern Europe, Asia Pacific, Latin America, and Middle East Africa) - in addition, select countries are discussed in greater detail (US, France, Germany, Italy, Spain, UK, China, India, Japan, South Korea, Brazil, and Mexico).

What Questions Does This Report Answer?

  • How many Internet users are there in the world? (by region and select countries as well)
  • How many social network users are there in the world? (by region and select countries as well)
  • Which social network services are dominant in each region?
  • Which devices do consumers prefer to use with social networks?
  • Which connected CE devices do consumers have connected in their homes?
  • What is the penetration rate of fixed broadband? (households)
  • What is the penetration rate of mobile broadband? (population)

Who Needs This Report?

  • Online Game Companies
  • Content Providers
  • CE Manufacturers

Table of Contents

  • Executive Brief

  • Top Line Forecast
  • Drivers
  • Drivers (Cont.)
  • Inhibitors
  • Market Share
  • Summary and Strategic Recommendations

Section 1.
EXECUTIVE SUMMARY

Section 2.
FORMING THE FOUNDATION
2.1. Identifying Key Social Networks
2.2. Broadband and Home Networks
2.3. Population and Internet Users

Section 3.
NORTH AMERICA
3.1. United States

Section 4.
WESTERN EUROPE
4.1. France
4.2. Germany
4.3. Italy
4.4. Spain
4.5. United Kingdom

Section 5.
EASTERN EUROPE
5.1. Russia

Section 6.
ASIA-PACIFIC
6.1. China
6.2. India
6.3. Japan
6.4. South Korea

Section 7.
LATIN AMERICA
7.1. Brazil
7.2. Mexico

Section 8.
MIDDLE EAST AND AFRICA

Section 9.
ACRONYMS
9.1. Scope of Study
9.2. Sources and Methodology
9.3. Notes




26 Tables

Registered users can view table structure by clicking on the table title. Register now or Log in.
1
Penetration of Social Network Users (% of Internet Users), World Market, Forecast: 2010 to 2016
2
Penetration of Fixed Broadband (% of Households), World Market, Forecast: 2010 to 2016
3
Penetration of Home Networks (% of Broadband Subscriptions), World Market, Forecast: 2010 to 2016
4
Penetration of 3G Subscriptions (% of Population), World Market, Forecast: 2010 to 2016
5
Penetration of 4G Subscriptions (% of Population), World Market, Forecast: 2010 to 2016
6
Population, World Market, Forecast: 2010 to 2016
7
Internet Users, World Market, Forecast: 2010 to 2016
8
Social Network Users, North America, Forecast: 2010 to 2016
9
Social Network Users, United States, Forecast: 2010 to 2016
10
Social Network Users, Western Europe, Forecast: 2010 to 2016
11
Social Network Users, France, Forecast: 2010 to 2016
12
Social Network Users, Germany, Forecast: 2010 to 2016
13
Social Network Users, Italy, Forecast: 2010 to 2016
14
Social Network Users, Spain, Forecast: 2010 to 2016
15
Social Network Users, United Kingdom, Forecast: 2010 to 2016
16
Social Network Users, Eastern Europe, Forecast: 2010 to 2016
17
Social Network Users, Russia, Forecast: 2010 to 2016
18
Social Network Users, Asia-Pacific, Forecast: 2010 to 2016
19
Social Network Users, China, Forecast: 2010 to 2016
20
Social Network Users, India, Forecast: 2010 to 2016
21
Social Network Users, Japan, Forecast: 2010 to 2016
22
Social Network Users, South Korea, Forecast: 2010 to 2016
23
Social Network Users, Latin America, Forecast: 2010 to 2016
24
Social Network Users, Brazil, Forecast: 2010 to 2016
25
Social Network Users, Mexico, Forecast: 2010 to 2016
26
Social Network Users, Middle East & Africa, Forecast: 2010 to 2016
20 Charts
  • Penetration of CE Devices in the Home
  • Average Number of Devices (Respondents who Own at Least One of the Device(s))
  • Devices Connected to Home Network
  • Percentage of Respondents who Use Social Networking on their Respective Connected Device(s)
  • Social Networks Visited/Used on One or More CE/Mobile/Computing Device(s)
  • Percentage of Respondents who Identified the Following as Preferred Devices for Sending Messages or Updating Social Networking Profiles
  • Percentage of Respondents who Identified the Following as Preferred Devices for Sending Media to Social Networking Profiles
  • Percentage of Respondents who Identified the Following as Preferred Devices for Viewing Content on Social Networking Profiles
  • Penetration of CE Devices in the Home
  • Average Number of Devices (Respondents who Own at Least One of the Device(s))
  • Devices Connected to Home Network
  • Frequency of Using Social Networking Services
  • Percentage of Respondents who Use Social Networking on their Respective Connected Device(s)
  • Penetration of CE Devices in the Home
  • Average Number of Devices (Respondents who Own at Least One of the Device(s))
  • Devices Connected to Home Network
  • Frequency of Using Social Networking Services
  • Percentage of Respondents who Use Social Networking on their Respective Connected Device(s)
  • Social Network Users, World Market, Forecast: 2010 to 2016
  • Social Networks Visited/Used on One or More CE/Mobile/Computing Device(s)