PC-Based Location Services

Internet Mapping Sites, Navigation and LBS Portals

Research Report

Deliverables
Released
1Q 2009
Product Code
RR-PCLA-09
Price
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Internet mapping sites are increasingly becoming interactive and featuring virtual reality navigation directions, send-to-mobile and sharing functions, and dynamic content such as real-time traffic and weather. Now, a new category of navigation and LBS portals is emerging, offering seamless integration between PC-based and mobile applications; TomTom and Nokia have announced online route planners. The availability of open APIs has stimulated the adoption of online mapping in corporate websites, and a large range of mashup applications.

This study provides an overview of online mapping sites and navigation/LBS portals including the main trends, an in-depth discussion of the ecosystem and value chain, detailed descriptions of the main players, business models, drivers, and barriers. It includes detailed forecasts per region and portal type as well as vendor market shares.

What Questions Does This Report Answer?

  • Which are the main online mapping sites?
  • What are the latest online mapping features and content?
  • How are mapping sites evolving in terms of market positioning and use cases?
  • How will real-time and predictive traffic make trip planning more accurate?
  • How will online mapping vendor market shares in the US evolve in the future?
  • What unique features can navigation and LBS portals offer?
  • What are the main drivers and barriers for the uptake of online mapping and route planning?
  • What are the issues faced in developing regions?
  • Which business models are adopted?

Who Needs This Report?

  • Internet mapping site vendors
  • Navigation hardware and software vendors
  • Carriers
  • Digital map providers
  • LBS application and service providers
  • Traffic providers
  • Map content providers

Table of Contents


Section 1.
EXECUTIVE SUMMARY

1.1. Key Trends and Applications
1.2. Drivers and Barriers
1.3. Forecasts
1.4. Conclusions

Section 2.
TYPES AND FEATURES OF PC-BASED LOCATION APPLICATIONS

2.1. Internet Mapping Sites
2.1.1. Definition
2.1.2. Features
2.1.2.1. Maps
2.1.2.1.1. Map Types
2.1.2.1.2. Map Controls
2.1.2.2. Directions
2.1.2.3. Search
2.1.2.4. Real-time Traffic and Weather
2.1.2.5. Send to Mobile Device or Car
2.1.2.6. Saving, Organizing and Sharing
2.1.2.7. Mobile Solutions
2.1.2.8. APIs
2.1.3. Use cases
2.1.3.1. Trip Planning
2.1.3.2. Written Directions during Navigation
2.1.3.3. Central Location Data Repository
2.1.3.4. Social Dimension
2.1.3.5. Professional Applications
2.2. Navigation Portals for Navigation Devices and Applications
2.2.1. Portals for Mobile Navigation Devices
2.2.2. Portal for GPS Outdoor Handhelds and Fitness Solutions
2.3. LBS Portals
2.4. Laptop-based Navigation solutions

Section 3.
MAIN PLAYERS AND SOLUTIONS

3.1. Internet Mapping Sites
3.1.1. Google Maps and Google Earth
3.1.2. Microsoft – Live Search Maps
3.1.3. Yahoo! Maps
3.1.4. MapQuest
3.1.5. Rand McNally
3.1.6. ViaMichelin
3.1.7. Falk
3.1.8. Multimap
3.1.9. Mappy
3.1.10. Maporama
3.1.11. Whereis.com
3.1.12. Map24
3.1.13. Brabysmaps
3.1.14. Sohu
3.1.15. HeyWhatsThat
3.2. Navigation Portals
3.2.1. TomTom
3.2.2. Garmin
3.2.3. Nokia
3.2.4. Telenav
3.2.5. Appello
3.2.6. Wayfinder
3.2.7. Trimble Outdoors
3.3. LBS Portals
3.4. Digital Map and Content Providers
3.4.1. Tele Atlas
3.4.2. NAVTEQ
3.4.3. Blom
3.4.4. Digital Globe
3.4.5. Urban Mapping

Section 4.
DRIVERS, BARRIERS AND BUSINESS MODELS

4.1. Drivers
4.1.1. New Interactive Internet Mapping Services
4.1.2. Enhanced Map Content
4.1.3. Local content
4.1.4. Ease of Use of the PC Interface
4.1.5. Availability of Connected Navigation Devices
4.1.6. Use for Educational and Environmental Purposes
4.2. Barriers
4.2.1. Complexity
4.2.2. Branding / Google Domination
4.2.3. Computational and Bandwidth Requirements
4.2.4. Privacy, Confidentiality and Safety
4.3. Business Models
4.3.1. Advertising
4.3.2. Professional Solutions
4.3.3. Mobile Navigation Products
4.3.4. Support for Mobile Solutions

Section 5.
MARKET FORECASTS

5.1. Definitions, Assumptions and Methodology
5.1.1. Definitions
5.1.1.1. Regions
5.1.1.2. Portal categories
5.2. Assumptions
5.3. Methodology
5.4. North America
5.5. Europe
5.6. Asia-Pacific
5.7. Rest of the World

Section 6.
COMPANY DIRECTORY


Section 7.
ACRONYMS

SCOPE OF STUDY
SOURCES AND METHODOLOGY
NOTES


6 Charts
  • Unique Visitors per Month per Portal Type, World Market, 2006 to 2014
  • Internet Mapping Vendor Market Shares, US, Forecast: 2006 to 2014
  • Unique Visitors per Month per Portal Type, North America, Forecast: 2006 to 2014
  • Unique Visitors per Month per Portal Type, Europe, Forecast: 2006 to 2014
  • Unique Visitors per Month per Portal Type, Asia-Pacific, Forecast: 2006 to 2014
  • Unique Visitors per Month per Portal Type, RoW, Forecast: 2006 to 2014