Location Based Platforms and Infrastructure

Technical Solutions, Market Players, and Value Chain

Location functionality is not a standard feature of a wireless communications network. While 2.5G and 3G carriers have always had a degree of location awareness with regard to their subscribers, the information they have is not intrinsically useful or useable for provisioning value-added services. In order for handset location data to be extracted from a wireless network for use in this way, a carrier must invest in a Mobile Location Centre (MLC), along with a Location Enabling Server (LES); plus additional modular server-based add-ons should they wish to support cellular location technologies that provide more than Cell-of-Origin levels of accuracy. This study examines the value chain for LBS-enabling platforms, as well as the co-dependent relationships that exist between those platforms and the vendors that provide them. It highlights the business model for the sale of these solutions and examines the market-leading companies active in supplying them. With special emphasis on the

What Questions Does This Report Answer?

  • What are the platform components required to build a location-enabled wireless communications network?
  • What are the interactions and co-dependencies between the segments of the LBS-enabling platform value chain?
  • What are the business models and payment schemes for location-enabling platforms, and which companies offer which options?
  • Who are the key vendors of the various location-enabling platform types?
  • What are the current development trends, threats and future strategies for Mobile Location Centre (MLC) vendors?
  • What is the global and regional market share for MLC vendors?
  • How many MLC deployments have there been and which carriers have chosen solutions from which vendors?
  • How much revenue is being generated/will be generated from the purchase/licensing of MLC solutions?
  • What is the portion of the overall LBS market revenue that will filter down to the MLC vendors?

Who Needs This Report?

  • Mobile Location Centre vendors
  • Location-enabling platform vendors
  • Handset manufacturers
  • LBS application developers



Section 1.
EXECUTIVE SUMMARY
1.1. Revenue by LBS Market Segment
1.1.1. LBS-Enabling Platforms
1.1.2. LBS Subscriptions and MLC Platform Licensing Forecasts
1.1.3. Threats for Location Enabling Platforms and Future Trends

Section 2.
VALUE CHAIN AND REVENUE MODEL
2.1. Value Chain
2.1.1. Overview
2.1.2. Segments, Service Provisions, and Revenue Flow
2.1.3. Value Chain Segment Interdependency
2.2. Value Chain Segments
2.2.1. MLC Platform Vendors
2.2.2. PDE Vendors
2.2.3. LES Platform Vendors
2.2.4. GIS Platform Vendors
2.2.5. Content Platform Vendors
2.3. Revenue Model Types
2.3.1. Per Transaction
2.3.2. Per Subscriber
2.3.3. Flat-Fee Licensing
2.3.4. Outright Purchase
2.3.5. Advertising Subsidized
2.3.6. Revenue Model Adoption Summary

Section 3.
MLC PLATFORMS:
3.1. Functional Layering of LBS-Enabling Platforms
3.2. Functional Descriptions
3.2.1. MLC Functional Description
3.2.2. PDE Trends
3.2.3. Hosting vs. In-Network Installation Trends
3.3. Global MLC Deployment Data
3.3.1. Market Share by Quantity of Deployments
3.4. MLC Market Developments
3.4.1. Threats and Challenges
3.4.2. Future Strategies

Section 4.
COMPETITIVE LANDSCAPE
4.1. Competitive Landscape Overview
4.2. MLC Platform Vendors
4.2.1. Andrew Wireless Solutions
4.2.2. Ericsson
4.2.3. Nokia Siemens
4.2.4. Openwave
4.2.5. TCS
4.2.6. TruePosition
4.3. LES Platform Vendors
4.3.1. Autodesk
4.3.2. Genasys
4.3.3. Mobilaris
4.3.4. Telenity

Section 5.
MARKET FORECASTS
5.1. Definition and Scope
5.2. Methodology
5.2.1. Calculating the Market for LBS Subscribers and Revenue
5.2.1.1. Defining LBS Services and Service Pricing
5.2.1.2. Addressable Markets for LBS
5.2.2. Calculating MLC Licensing Revenue
5.3. Enabling Statistics for the LBS Market
5.3.1. Wireless Subscribers
5.3.2. GPS Handsets
5.4. LBS Market Revenue Overview
5.4.1. Global LBS Revenue
5.4.2. Regional LBS Revenue
5.4.3. Global LBS Subscriptions
5.4.4. Regional LBS Subscriptions
5.5. MLC Licensing Revenues
5.5.1. Global MLC Licensing Revenues
5.5.2. Regional MLC Licensing Revenues

Section 6.
COMPANY DIRECTORY

Section 7.
ACRONYMS


TECHNOLOGY, MARKETS TRENDS, AND DEVELOPMENTS
SCOPE OF STUDY
SOURCES AND METHODOLOGY
NOTES

Tables
  • Wireless Subscribers, World Market - 2005 to 2013
  • GPS Enabled Handset Shipments, World Market - 2005 to 2013
  • LBS Revenue, World Market - 2005 to 2013
  • LBS Revenue, by Region - 2005 to 2013
  • LBS Subscribers, World Market - 2005 to 2013
  • LBS Subscribers, by Region - 2005 to 2013
  • MLC Licensing Revenue, World Market - 2005 to 2013
  • MLC Licensing Revenue, by Region - 2005 to 2013
  • MLC Licensing Revenue, Market Share by Region - 2005 to 2013
  • LBS Revenue, Market Share for MLC Vendors

Charts
  • LBS Subscriptions, World Market – 2005 to 2013
  • MLC Licensing Revenue, World Market - 2005 to 2013
  • MLC Licensing Revenue, Market Share by Region - 2005 to 2013
  • Global MLC Deployments, Market Share by Region - 2Q 2008
  • Global MLC Deployments, Market Share by Vendor - 2Q 2008
  • Wireless Subscribers, World Market - 2005 to 2013
  • GPS Enabled Handset Shipments, World Market - 2005 to 2013
  • LBS Revenue, World Market 2005 to 2013
  • LBS Revenue, by Region - 2005 to 2013
  • LBS Subscriptions, World Market - 2005 to 2013
  • LBS Subscriptions, by Region - 2005 to 2013
  • MLC Licensing Revenue, World Market - 2005 to 2013
  • LBS Revenue, Market Share for MLC Vendors [Chart 5-10 in the accompanying Excel deliverable]
  • MLC Licensing Revenue, by Region - 2005 to 2013 [Chart 5-8 in the accompanying Excel deliverable]
  • MLC Licensing Revenue, Market Share by Region: 2005 to 2013 [Chart 5-9 in the accompanying Excel deliverable]

Figures
  • LBS-Enabling Platforms, In-Net Operational Service Provision Relationship
  • LBS Value Chain, Service Provisions and Revenue Flow
  • LBS-Enabling Platforms, In-Net Operational Service Provision Relationships
  • LBS-Enabling Platforms, Platform Interdependency
  • MLC Platform Vendors, Active Companies
  • LES Platform Vendors, Active Companies
  • GIS Platform Vendors, Active Companies
  • Content Platform Vendors, Active Companies
  • LBS Types, Typical Monthly Subscription Cost
  • Selected LBS Enabling Platform Vendors, Payment Options Summary
  • LBS-Enabling Platforms, Functional Description Summary
  • LBS Enabling Platforms, Functional Layering
  • SET Handsets, Availability as of 2Q 2008
  • Publicly Announced MLC Deployments by Selected Vendors
  • Platform Vendor Competitive Assessment, LBS Value Chain Solution Provision Summary
  • MLC Per Subscriber Licensing Fee, Global Market Average (US$)