User-Generated Digital Maps and POIs

The Role of User Communities in Accurate and Up-to-Date Map Content

Community-based user-generated digital maps and POIs are bound to become very important in the future. They will allow digital map providers and navigation vendors to offer more accurate, always up-to-date and cheaper map updates to their customers while enhancing their brands. However, open initiatives such as the OpenStreetMap project may become disruptive factors in the digital maps and content ecosystem as they will provide detailed maps for free to all users, especially as they empower communities with quality control and ownership responsibility. With the emergence of pedestrian navigation and LBS services the amount of map detail and related content will be several orders of magnitude bigger than traditional map content. The extremely high costs of generating and keeping these huge volumes of data up-to-date will take this out of reach of commercial companies, leaving open community-based efforts as the only available option. As a result business models will shift from map and content license fees to advertising based revenue sources bringing the fixed Internet model to the mobile location ecosystem.

What Questions Does This Report Answer?

  • Will user-generated maps and POIs become an alternative to commercial digital maps?
  • Which are the leading regions for user-generated content?
  • How will the number of users contributing to user-generated map content evolve in the next five years?
  • Which methods will be used to verify and guarantee the accuracy and quality of user-generated maps?
  • Who are the main players in the user-generated map and POI content ecosystem?
  • What are the dynamics of communities for user-generated content?
  • How should user communities be created and stimulated?
  • What are the key success factors for user-generated map initiatives?

Who Needs This Report?

  • Navigation hardware and software vendors
  • Handset and PDA manufacturers
  • Digital map and content providers
  • Cellular carriers and service providers
  • Car manufacturers
  • Internet and advertising companies



Section 1.
EXECUTIVE SUMMARY

Section 2.
INTRODUCTION

Section 3.
USER-GENERATED DIGITAL MAPS AND POIS
3.1. Issues with Traditional Maps and POI Content
3.2. Advantages of User-Generated Digital Maps and POIs
3.3. Types of User-Generated Maps and POIs
3.3.1. Active Not-Location Based Delayed Web-Reporting
3.3.2. Active Not-Location Based Real-time Reporting
3.3.3. Active Location-Based Delayed Reporting
3.3.4. Active Location-Based Real-Time Reporting
3.3.5. Passive Reporting Based on Probe Data
3.4. User Communities
3.4.1. Horizontal Communities
3.4.2. Vertical Communities
3.4.3. Communities and Brands
3.4.4. Benefits of User Communities

Section 4.
MARKET PLAYERS AND CASE STUDIES FOR
4.1. Tele Atlas Map Insight
4.2. NAVTEQ Map Reporter
4.3. TomTom Map Share
4.4. AND Online Map 2.0
4.5. OpenStreetMap
4.6. Other Players and Initiatives

Section 5.
MARKET PLAYERS AND CASE STUDIES FOR
5.1. User-Generated POIs via Digital Map Providers and other Map Sharing Initiatives
5.2. Nissan CARWINGS Builder
5.3. GPS-Waypoints
5.4. TellMeWhere
5.5. GyPSii
5.6. ViewRanger
5.7. The GeoWeb
5.7.1. EveryScape
5.7.2. Earthmine
5.7.3. SRI – Digital Earth
5.7.4. Galdos Systems Inc
5.8. Other Initiatives
5.8.1. Small Scale Branded Community Initiatives
5.8.2. Global Open Community Initiatives

Section 6.
TRENDS, OPPORTUNITIES, ISSUES,
6.1. Communities Are a Major Trend in Consumer Electronics
6.2. Quality Control, Legal Issues and the Lack of Standards are still Major Barriers
6.2.1. Automated Software
6.2.2. Dynamic Probe Data
6.2.3. Comparison with Public Sources
6.2.4. Strict Quality Procedures
6.3. Connected Navigation as a Major Enabler of User-generated Content
6.4. Handset-based LBS-services Will Drive the Uptake of User-generated POIs
6.5. Importance of User-generated POIs in Developing Countries
6.6. Implications for the Digital Maps Business Model
6.7. The Future of Web-based Digital Maps and POIs

Section 7.
FORECASTS
7.1. Number of Users Actively Involved in User-generated Content
7.2. Number of PNDs with Map-sharing Functionality

Section 8.
CONCLUSIONS AND RECOMMENDATIONS

Section 9.
COMPANY LIST

Section 10.
ACRONYMS


USER-GENERATED MAPS
USER-GENERATED POIS
DRIVERS, AND BARRIERS
TABLE OF CONTENTS
SCOPE OF STUDY
SOURCES AND METHODOLOGY
NOTES

Tables
  • Map Sharing Methods

Charts
  • Map Sharing Community Members, World Market: 2004 to 2012
  • Portable Navigation Devices and Systems Shipments with Map Sharing, World Market: 2004 to 2012

Figures
  • Tele Atlas Map Insight
  • NAVTEQ Map Reporter
  • NAVTEQ Map Reporter
  • TomTom Map Share
  • TomTom Map Share
  • AND Map 2.0
  • OpenStreetMap, Toronto City Center
  • Nissan, CARWINGS
  • GPS-Waypoints
  • TellMeWhere