Mobile Messaging Services

Evolution of SMS, MMS, IM, Voicemail, and Email in a Rapidly Changing Market

With more than half the world using mobile phones, mobile messaging is growing at an explosive pace and will continue to do so in the near future. Both entrenched companies and new entrants are providing applications that blur the lines between the traditional mobile messaging applications. New and improved hardware, software, and services are increasing customer choices while bringing down costs. Players in this market are constantly challenged to evolve and look for new revenue streams. This study explores both supply and demand drivers pushing the use and functionality of mobile messaging applications such as SMS, MMS, IM, voicemail and email. It examines demographic-specific drivers, and delves into the rising use of social networking sites, blogs, and Web 2.0 applications that are expanding to mobile phones.

What Questions Does This Report Answer?

  • Why and how are users driving increased uptake of various mobile messaging applications?
  • How is mobile messaging evolving in different regions of the world?
  • How are the various players in the mobile messaging market encroaching on each others’ territories? What are they doing to build and sustain competitive advantages?
  • What new features are being offered that blur the lines between the various mobile messaging functions?
  • What new innovative solutions are being offered?
  • What are the regional forecasts for customers, revenues and ARPU for mobile messaging?
  • How can mobile messaging functions be segmented in different regions of the world?

Who Needs This Report?

  • CEOs, VPs of marketing, strategy officers in companies offering mobile messaging solutions
  • Innovators and entrepreneurs launching new products or services for mobile messaging
  • Business development executives looking for a better understanding of the competitive landscape
  • Senior managers and marketing executives at social networking websites wishing to increase user participation and brand awareness
  • Venture capitalists intending to invest in startups in the mobile messing space
  • Executives looking to expand mobile messaging services in various geographic regions



Section 1.
Executive Summary
1.1. Market Drivers
1.1.1. Demand Drivers
1.1.2. Supply Drivers
1.2. Forecasts
1.2.1. Customers
1.2.2. Penetration
1.2.3. Revenues/ARPUs
1.2.4. Usage

Section 2.
Description of Messaging Products
2.1. Voicemail
2.2. SMS
2.3. MMS
2.4. IM
2.5. Push E-mail
2.6. Unified Messaging

Section 3.
Demand Drivers for Adoption of Messaging Products
3.1. Human Need to Communicate
3.2. Segment Specific Drivers
3.2.1. Consumers
3.2.1.1. Communicate with Friends and Family
3.2.1.2. Entertainment
3.2.1.3. Politics/Activism
3.2.1.4. Receive and Send News
3.2.2. Business Customers
3.2.2.1. Increased Productivity and Connectedness
3.2.2.2. Improved Customer Service
3.3. Social Networking, Blogs, and Web 2.0
3.3.1. Blogs
3.3.2. Social Networking Sites
3.4. Messaging-Specific Capabilities
3.4.1. SMS
3.4.2. MMS
3.4.3. IM
3.4.4. E-mail
3.4.5. Unified Messaging
3.5. Improved Functionality of Handsets

Section 4.
Supply Side Drivers for Development of Messaging Products
4.1. Device Vendors
4.2. Middleware Providers
4.2.1. Voice Messaging Vendors
4.2.2. SMSC/MMSC Vendors
4.2.3. IM
4.2.4. Mobile E-mail/Unified Messaging
4.2.4.1. Push E-mail
4.2.4.2. Web-Based E-mail
4.3. Improved User Interface
4.3.1. User Input
4.3.2. Improved Browsers
4.4. Bundling
4.5. Mixing Advertising with Messaging Services

Section 5.
Messaging Technologies
5.1. Messaging Technology Descriptions
5.1.1. Voicemail
5.1.2. SMS/MMS
5.1.3. IM
5.1.4. Push E-mail
5.1.5. Unified Messaging
5.2. Messaging Discovery
5.2.1. Menu Navigation
5.2.2. Hot Keys
5.2.3. Graphical User Interface

Section 6.
Selected Company Profiles
6.1. Acision
6.2. Affle
6.3. Air2Web
6.4. Avaya
6.5. Comverse
6.6. Digit Wireless
6.7. Handango
6.8. Interop Technologies
6.9. Jott
6.10. KickApps
6.11. mcTel
6.12. Mobot
6.13. Motorola Good
6.14. Neustar
6.15. Nuance Communications
6.16. Openwave
6.17. RIM
6.18. Seven
6.19. SpinVox
6.20. Sprint-Nextel
6.21. Sybase Mobile 365
6.22. Telcordia

Section 7.
Market Forecasts
7.1. Forecast Methodology
7.2. Regional Forecasts
7.2.1. Customers
7.2.2. Penetration
7.2.3. Revenues/ARPUs
7.2.4. Usage
7.3. Voicemail Distribution
7.3.1. Future Trends
7.4. SMS Distribution
7.4.1. Delivery Type
7.4.2. Payment Method
7.4.3. User Type
7.5. MMS Distribution
7.5.1. Delivery Type
7.5.2. Payment Distribution
7.6. IM Distribution
7.7. E-mail Distribution
7.7.1. Delivery Type
7.7.2. Payment Distribution
7.7.3. Consumer/Business Breakdown

Section 8.
Company Directory

Section 9.
Acronyms


Scope of Study
Sources and Methodology
Notes

Tables
  • Mobile Messaging Customers by Region, World Market, Forecast: 2008 to 2013
  • Mobile Messaging Penetration by Region, World Market, Forecast: 2008 to 2013
  • Mobile Messaging Revenues by Region, World Market, Forecast: 2008 to 2013
  • Mobile Messaging ARPU by Region, World Market, Forecast: 2008 to 2013
  • Mobile SMS/MMS Messages per User by Region, World Market, Forecast: 2008 to 2013
  • Mobile SMS/MMS Messaging Service Revenue per User by Region, World Market, Forecast: 2008 to 2013
  • Mobile E-mail and IM Service Revenue per User by Region, World Market, Forecast: 2008 to 2013
  • SMS Distribution by Delivery Type, World Market: 2008
  • SMS Distribution by Payment Method, World Market: 2008
  • SMS Distribution by Customer Type, World Market: 2008
  • MMS Distribution by Delivery Type, World Market: 2008
  • MMS Distribution by Payment Method, World Market: 2008
  • IM Distribution by Delivery Type, World Market: 2008
  • E-mail Distribution by Delivery Type, World Market: 2008
  • Payment Distribution for Data Plans, World Market: 2008
  • E-mail Distribution by Customer Type, World Market: 2008

Figures
  • Awareness and Use of Mobile Phone Functions
  • Fastap Keypad from Digit Wireless