Global IPTV Markets

Analysis of Key Developments, Industry Trends, and Growth Potential

After a slow start, IPTV is starting to gain traction worldwide as the breadth and depth of deployments increases. Although IPTV is a major growth opportunity, operators will face many challenges along the way. This study covers key IPTV operators and vendors on a global basis and focuses on strategies, propositions and the competitive environment in key markets, as well as critical business and technology issues.

What Questions Does This Report Answer?

  • Which propositions do key IPTV operators offer?
  • What are the strategies of key IPTV operators?
  • Where are there IPTV deployments?
  • How can IPTV operators differentiate themselves from existing providers of pay-TV services?
  • What are some of the challenges faced by IPTV operators?
  • Who are some of the key IPTV vendors?
  • What is the growth potential for IPTV?

Who Needs This Report?

  • IPTV operators
  • Telcos and ISPs interested in entering the market
  • Other pay-TV operators (cable, satellite, DTT)
  • IPTV vendors
  • Regulators
  • Financial community

Table of Contents


Section 1.
Executive Summary
1.1. Telcos Moving Into TV
1.1.1. Massive Growth Potential for IPTV
1.1.2. A Unique Opportunity to Redefine Television
1.1.3. Success Is Subject to Many Factors
1.1.4. Challenges Ahead
1.1.5. Substantial Opportunities for Vendors

Section 2.
Market Issues
2.1. Telcos under Pressure
2.1.1. Core Fixed Business Declining
2.1.1.1. The Impact of Regulation
2.1.1.2. Increased Competition in Fixed Market
2.1.1.3. Fixed Mobile Substitution
2.1.2. Mobile Growth Slowing
2.1.2.1. Developed Markets Reaching Saturation
2.1.2.2. Mobile Pricing under Pressure
2.1.3. Commoditization of Broadband
2.1.3.1. Price of Access Is Dropping
2.1.3.2. Impacted by Growth of Multi-Play Offers
2.2. Seeking New Revenue Streams
2.2.1. Adding Value to Broadband
2.2.2. Moving into TV
2.2.2.1. Once-Separate Industries Move into Each Other’s Territory
2.2.2.2. Multi-Play Becoming the Norm
2.2.2.3. IPTV Is Central to Telco’s TV Strategies
2.2.3. Differentiation from Established Pay-TV Providers
2.2.3.1. Content Remains King
2.2.3.2. Value for Money Essential to Attract Subscribers
2.2.3.3. Convenience Increasingly Valued by Subscribers
2.2.3.4. Convergence Could Emerge as a Key Differentiator
2.2.3.5. Positive Customer Experience as a Critical Success Factor
2.2.4. The Business Case for IPTV

Section 3.
Technology Issues
3.1. Growing Availability of Fast Broadband Makes IPTV Viable
3.1.1. IPTV Bandwidth Requirements
3.1.2. Broadband Speeds and Reach
3.1.2.1. Maximizing Existing Infrastructure through ADSL
3.1.2.2. Overcoming the Limitations of ADSL
3.1.2.3. Optimizing Cost-to-Performance Ratio
3.2. Current Networks Not Optimized for Video Delivery
3.3. Complexity of Components a Major Challenge
3.4. Move towards IP-Based Networks Opens Up New Possibilities

Section 4.
Key Industry Players
4.1. Service Providers
4.1.1. Asia-Pacific
4.1.1.1. China
4.1.1.2. India
4.1.1.3. Hong Kong
4.1.1.4. Japan
4.1.1.5. South Korea
4.1.1.6. Taiwan
4.1.1.7. Other Countries
4.1.2. North America
4.1.2.1. Canada
4.1.2.2. USA
4.1.3. Latin America
4.1.3.1. Brazil
4.1.3.2. Other Countries
4.1.4. Western Europe
4.1.4.1. Austria
4.1.4.2. Belgium
4.1.4.3. France
4.1.4.4. Germany
4.1.4.5. Italy
4.1.4.6. Netherlands
4.1.4.7. Spain
4.1.4.8. Sweden
4.1.4.9. United Kingdom
4.1.4.10. Other Countries
4.1.5. Eastern Europe
4.1.5.1. Czech Republic
4.1.5.2. Poland
4.1.5.3. Russia
4.1.5.4. Other Countries
4.1.6. Middle East & Africa
4.1.6.1. Mauritius
4.1.6.2. Morocco
4.1.6.3. Senegal
4.1.6.4. United Arab Emirates
4.1.6.5. Other Countries
4.2. Equipment Vendors
4.2.1. Headend Equipment
4.2.1.1. Bigband Networks
4.2.1.2. Bitband
4.2.1.3. Cisco
4.2.1.4. Concurrent
4.2.1.5. Harmonic
4.2.1.6. Motorola
4.2.1.7. Seachange
4.2.1.8. Tandberg Television
4.2.1.9. Thomson
4.2.2. Middleware
4.2.2.1. Alcatel-Lucent
4.2.2.2. Microsoft
4.2.2.3. Minerva Networks
4.2.2.4. Nokia Siemens Networks
4.2.2.5. Thomson
4.2.2.6. Utstarcom
4.2.2.7. Dreampark
4.2.2.8. Espial
4.2.2.9. Kasenna
4.2.2.10. Orca Interactive
4.2.3. Set-Top Boxes
4.2.3.1. ADB
4.2.3.2. Amino
4.2.3.3. Cisco
4.2.3.4. Motorola
4.2.3.5. Pace Micro Technology
4.2.3.6. Sagem
4.2.3.7. Telsey
4.2.3.8. Thomson
4.2.3.9. Tilgin
4.2.3.10. Yuxing

Section 5.
Market Forecasts
5.1. IPTV Subscriber Forecasts
5.2. IPTV Video Content Revenue Forecasts
5.3. IPTV Infrastructure Forecasts
5.3.1. IPTV Set-Top Box Installed Base
5.3.2. IPTV Set-Top Box Annual Shipments

Section 6.
Company List

Section 7.
Acronyms
Scope of Study
Sources and Methodology
Notes



Tables
  • Multi-Play Offers, United Kingdom: 2008
  • Alcatel-Lucent IPTV Ecosystem, Global Forecasts: 2008
  • IPTV Subscribers, Global Forecasts: 2007 to 2013
  • IPTV Video Content Revenue, Global Forecasts: 2007 to 2013
  • IPTV Linear Programming Subscription Revenue, Global Forecasts: 2007 to 2013
  • IPTV VoD Revenue, Global Forecasts: 2007 to 2013
  • IPTV VoD Revenue, Percentage of Total Video Content Revenue, Global Forecasts: 2007 to 2013
  • IPTV Set-Top Box Installed Base, Global Forecasts: 2007 to 2013
  • IPTV Set-Top Box Annual Shipments, Global Forecasts: 2007 to 2013

Charts
  • IPTV Subscribers, Global Forecasts: 2007 to 2013
  • Change in Fixed and Mobile Call Volumes, Selected European Markets: 2001 to 2006
  • Mobile-Only Households, Selected European Markets: 2005 to 2006
  • Mobile Penetration Rates, Selected Development Economies: 2006
  • Broadband Penetration Rates, Selected Development Economies: 2006
  • IPTV Subscribers, Global Forecasts: 2007 to 2013
  • IPTV Video Content Revenue, Global Forecasts: 2007 to 2013
  • IPTV Set-Top Box Installed Base, Global Forecasts: 2007 to 2013
  • IPTV Set-Top Box Annual Shipments, Global Forecasts: 2007 to 2013

Figures
  • Movie Release Windows
  • Bandwidth Requirements and Compression Standards
  • Relationship between Speed and Distance for DSL
  • Fibre Architectures
  • IPTV Systems Components