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GPS-Enabled Handsets
Market, Technology and Business Factors Driving the Growth of GPS, A-GPS and Hybrid Positioning for Mobile Handset Location
Research Report
- Deliverable Files
-
- Release Date
- 1Q 2009
- Product Code
- RR-GPSH-09
- Price
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The economics of GPS semiconductors and initiatives by leading handset suppliers and mobile service providers are converging to create a fertile, growing field for location based services. Forward-looking phone manufacturers and network operators riding the crest of the market curve are taking notice, establishing branded mobile sharing web sites and collaborations with location based services application firms. As the number of subscribers with GPS-enabled handsets steadily increases, user awareness of handset-based navigation and social networking applications is placing pressure on ecosystem members to meet subscribers’ expectations for fully functional GPS handsets and LBS applications.
This study examines the evolving technology, economic and market factors driving the adoption rate of GPS-capable mobile phones, and analyzes the business opportunities and challenges of provisioning for and providing accurate positioning data across wireless network subscriber populations.
What Questions Does This Report Answer?
- What positioning technologies are currently being used in mobile phones?
- What are the various approaches to integrating GPS in mobile phones?
- What are the key drivers, barriers and the latest trends influencing the market for GPS-enabled mobile phones?
- How are the declining costs of chipset solutions and technological developments driving the GPS-enabled handset market?
- What are the high level business and marketing issues, and critical considerations for addressing the GPS-enabled handset market?
- How can issues related to accuracy, time-to-first-fix, and GPS signal strength and reception in indoor environments be addressed?
- How big is the market for GPS-enabled mobile phones?
- Who are the key industry players and what are their initiatives to address the market for GPS-enabled mobile phones?
- What are the market opportunities for mobile operators, handset vendors, chipset manufacturers, satellite navigation companies and other industry players?
- How can handset vendors benefit from offering an increasing number of GPS-enabled handsets?
- How important are GPS-enabled handsets for driving the LBS and navigation services markets?
- What are the regional trends for GPS-enabled handsets?
- What is the impact of growing GPS penetration on the overall handset market?
- What are the design and manufacturing issues faced by handset vendors in developing GPS enabled mobile phones?
- What are the issues surrounding the integration of GPS with other connectivity technologies?
- What are shipment and revenue forecasts for GPS-enabled handsets from 2006 to 2014?
Who Needs This Report?
- Handset vendors
- Mobile operators and MVNOs
- Handset IC suppliers
- GPS IC suppliers
- Satellite navigation companies
- LBS companies
- System integrators
- GPS hardware suppliers
- ODMs and OEMs
- Content specialists
- Consulting firms
- Trade associations
- Financial institutions involved with mobile communications
- Venture capitalists and other investors
- Government agencies
Table of Contents
1 Figure
Section 1.
EXECUTIVE SUMMARY
1.1. Market Drivers and Demand Factors
1.2. Technology Evolution and Product Innovation
1.3. Market Risks and Business Outlook
1.4. Key Market Forecasts
1.5. Conclusions
Section 2.
KEY FINDINGS AND RECOMMENDATIONS
2.1. Findings for Handsets and Recommendations for Handset Suppliers
2.2. Findings for GPS Components and Recommendations for Semiconductor Suppliers
2.3. Findings for Networks and Recommendations for Network Operators
Section 3.
MARKET SECTOR DYNAMICS
3.1. Strategic Overview
3.1.1. Industry Value Chain for GPS-Enabled Handsets
3.1.1.1. Handset Suppliers
3.1.1.2. Mobile Network Operators
3.1.1.3. Semiconductor Suppliers
3.1.1.4. Navigation Software and Application Developers
3.1.2. GPS-Enabled Handset Applications
3.1.2.1. Personal Navigation
3.1.2.2. Social Networking
3.1.2.3. People/Pet Tracking
3.1.2.4. Proximity-Based Information
3.2. Competitive Landscape
3.2.1. Business Models and Market Strategies
3.2.2. Supply Chain Strategies
3.2.3. Partnerships and Alliances
3.2.3.1. Horizontal Collaborations
3.2.3.2. Vertical Collaborations
Section 4.
MARKET DRIVERS AND RISK FACTORS
4.1. Market Drivers
4.1.1. Technology Improvements
4.1.2. Decreasing GPS Chipset Costs
4.1.3. Consumer/End-User Expectations
4.1.4. Location-Based Third-Party Applications
4.2. Risk Factors
4.2.1. GPS Positioning Limitations
4.2.2. Alternative Navigational Satellite Systems
4.2.3. GPS-Enabled Handset Design Factors
4.3. Other Market Factors
4.3.1. Handset Replacement Rates
4.3.2. Macroeconomic Conditions
Section 5.
TECHNOLOGY FACTORS AND PRODUCT STRATEGIES
5.1. GPS Positioning Technology Overview
5.2. Evolving GPS Chipset Strategies
5.3. GPS-Enabled Location Methods
5.3.1. Autonomous GPS
5.3.2. Assisted GPS (A-GPS)
5.3.3. Enhanced GPS (eGPS)
5.4. Alternative Location Approaches
5.4.1. Cell-ID
5.4.2. GSM Network Location Methods
5.4.2.1. Enhanced-Observed Time Difference (E-OTD)
5.4.2.2. Uplink Time Difference of Arrival (U-TDOA)
5.4.3. CDMA Network Location Methods
5.4.3.1. Advanced-Forward Link Trilateration (A-FLT)
5.4.4. Wi-Fi
5.5. GPS-Enabled Handset Optimization Strategies
5.5.1. Limitations of Autonomous GPS
5.5.2. Implementing Assisted GPS
5.5.2.1. Positioning Assistance Servers
5.5.2.1.1. Control Plane Architectures
5.5.2.1.2. User Plane Architectures
5.5.2.1.3. SUPL-Enabled Handsets
Section 6.
MARKET FORECASTS
6.1. Forecast Methodology
6.2. Analyzing Global Handset Shipments Trends by Handset Type
6.3. Key Forecast Assumptions
6.4. GPS-enabled Handset Shipments, World Market : 2006 to 2014
6.5. GPS-enabled Handset Shipments, North America : 2006 – 2014
6.6. GPS-enabled Handset Shipments, Europe : 2006 – 2014
6.7. GPS-enabled Handset Shipments, Asia-Pacific : 2006 – 2014
6.8. GPS-enabled Handset Shipments, Rest of World : 2006 – 2014
6.9. GPS-enabled Handset Shipments by Airlink Standard, World Market: 2006 - 2014
6.10. Handset ASPs by Value Segment, World Market : 2006 - 2014
Section 7.
PROFILES OF KEY SECTOR PARTICIPANTS
7.1. Apple
7.2. Atheros
7.3. Broadcom
7.4. CSR
7.5. HTC
7.6. Infineon
7.7. LG Electronics
7.8. Motorola
7.9. Nemerix
7.10. Nokia
7.11. Palm
7.12. Qualcomm
7.13. Research in Motion
7.14. Samsung
7.15. Sony Ericsson
7.16. SiRF Technology
7.17. ST-NXP Wireless
7.18. Texas Instruments
7.19. U-Blox
7.20. Verizon Wireless
7.21. Vodafone
Section 8.
COMPANY DIRECTORY
Section 9.
ACRONYMS
SCOPE OF STUDY
SOURCES AND METHODOLOGY
NOTES
22 Tables
3-1
Handset Vendor and GPS Chipset Vendor Supply Chain Relationships, December 2008
4 Charts
- . GPS-Enabled Handsets, Market Share by Handset Supplier: 2008
- . GPS-Enabled Handset Shipment Share by Airlink Standard , World Market, Forecast: 2006 to 2014
- . GPS-Enabled Handset Shipments by Region, World Market, Forecast: 2006 to 2014
- . GPS-Enabled Handset Shipments by Value Segment, World Market, Forecast: 2006 to 2014
1 Figures
- Consolidation within the GPS Semiconductor Sector