Mobile Video Communication Services

Video Messaging, Video Telephony, and Video Sharing on the Mobile Handset

This study examines the market for mobile video services in eight different regions of the world. The primary focus is video messaging and telephony services; however video broadcast market forecasts are also included. The report provides a comprehensive view of the forces that impact uptake of these services, including the technical enablers, the demand drivers and inhibitors, and value chain participant activity, all with a focus on these forces’ regional differences. Forecast analysis includes video phone penetration and shipments, as well as video services uptake by customer, customer type, revenues and penetration for eight world regions.

Table of Contents


Section 1.
EXECUTIVE SUMMARY
1.1. World Summary
1.2. Regional Summaries
1.2.1. North America
1.2.2. Western Europe
1.2.3. Asia-Pacific – Developed
1.2.4. Latin America
1.2.5. Asia-Pacific
1.2.6. Eastern Europe
1.2.7. Middle East
1.2.8. Africa

Section 2.
MOBILE VIDEO SERVICES ENABLERS
2.1. Summary
2.2. Multimedia Formats — Notebooks and Desktops
2.2.1. Video Codecs and Compression
2.2.2. Audio File Formats and Compression
2.2.3. Media Containers
2.2.3.1. Windows Media Player
2.2.3.2. RealPlayer
2.2.3.3. QuickTime
2.2.3.4. MPlayer
2.3. Mobile Multimedia Technologies
2.3.1. Pre-3GPP Multimedia Players
2.3.2. 3GP
2.3.3. Multimedia Converters
2.4. Mobile Messaging Standards
2.4.1. SMS
2.4.2. MMS
2.4.3. WAP
2.5. Mobile Operator Video Services
2.5.1. Offline Services – Video Mail
2.5.2. Online Services – Video Calling
2.5.3. Session-Based Services – Video Sharing (Push-to-Show)
2.5.4. Video Broadcast Services
2.5.5. Peer-to-Peer Video Services
2.6. Device Technologies
2.6.1. Operating Systems and Video Recorders/Players
2.6.2. Chipsets and Processors
2.6.3. Camera/Video Technologies
2.6.4. Screen Size/Resolution
2.6.5. Storage/Memory
2.7. Handset Categories and Their Video Capabilities
2.7.1. Ultra-Low-Cost Handsets
2.7.2. Low-Cost Handsets
2.7.3. Enhanced Handsets
2.7.4. Smartphones
2.8. Device Requirements for Video Services
2.8.1. Offline Services — Video Mail Services
2.8.2. Online Services — Video Calling
2.8.3. Video Sharing Services (Push-to-Show)
2.8.4. Mobile Video Broadcast Services
2.9. Wireless Networks
2.9.1. Why Are Networks Important?
2.9.1.1. The Size of the Pipe
2.9.1.1.1. Summary
2.9.1.2. Ubiquitous Service Delivery
2.9.1.2.1. Summary
2.9.1.3. Capacity
2.9.2. The Network Evolutionary Path
2.9.2.1. Summary
2.10. Internet Multimedia Systems
2.10.1. IMS Applications
2.10.2. Summary
2.11. Service Delivery Platforms

Section 3.
STRATEGIC OVERVIEW
3.1. Summary
3.2. GDP per Head
3.3. Government Stance
3.4. Cultural/Social Environment
3.5. Customer Technographics

Section 4.
VALUE CHAIN PARTICIPANTS
4.1. Summary
4.2. Content Providers to Customers
4.3. Handset Manufacturers
4.4. Mobile Operators
4.4.1. Summary
4.5. Distribution
4.6. Broadband Internet Service Providers
4.7. Managed Services Providers

Section 5.
DRIVERS AND INHIBITORS — MOBILE VIDEO SERVICES
5.1. Summary
5.2. Voice Services
5.3. Messaging Alternatives
5.4. Personal Memory Capture Alternatives
5.5. Video Entertainment Alternatives
5.6. Side-Loaded Content & Multimedia Converters
5.7. Telecommunications Spend of Wallet
5.8. Handset Video Quality
5.9. Battery Life
5.10. Intercarrier Messaging
5.11. Subscription or Per-Use Video Service Offerings
5.12. Migration and Immigration Patterns
5.13. Wireless Telecommunications Infrastructure
5.13.1. Wireless Network Bandwidth
5.13.2. IP Multimedia Subsystems and Service Delivery Platforms
5.13.3. Asset Specificity
5.14. Mobile Phone Theft in Developing Countries
5.15. Web 2.0
5.16. Maslow’s Hierarchy of Needs

Section 6.
CURRENT STATE OF MOBILE VIDEO SERVICES OFFERINGS
6.1. Summary
6.1.1. Video Mail Services
6.1.2. Video Calling Services
6.1.2.1. Service Plan Choices
6.1.2.2. Public Service and Safety
6.1.2.3. Video Conferencing/Video Chat
6.1.2.4. Fixed/Mobile Convergence - Leveraging the PC
6.1.3. Video Sharing Services (Push-to-Show)
6.1.4. Video Broadcast Services
6.1.5. Other Developments Affecting Mobile Video Services
6.1.5.1. Watching Web Videos on Mobile Phone
6.1.6. Merging of Web 2.0 and TV – User Created Mobile TV
6.1.7. Viewing Videos Stored on PC from Mobile Phone

Section 7.
MARKET FORECASTS
7.1. Section Summary
7.1.1. All Regions
7.1.2. Developed Regions
7.1.3. Developing Regions
7.2. Forecast Methodology
7.2.1. GDP per Capita @ PPP
7.2.2. Video-Capable Handsets
7.2.3. Network Bandwidth
7.2.4. Fixed-Line Broadband Customers
7.2.5. New Product Diffusion Model
7.2.6. Deriving the Growth Coefficients
7.2.7. Pricing
7.2.8. Offers
7.3. Developing World Regions
7.3.1. Customers
7.3.2. Revenues
7.3.3. Penetration
7.3.4. Customer Type
7.3.5. Video-Capable Handset Shipments
7.4. Developed World Regions
7.4.1. Customers
7.4.2. Revenues
7.4.3. Penetration
7.4.4. Customer Type
7.4.5. Video-Capable Handset Shipments
7.5. Latin America
7.5.1. Chart Analysis — Customers, Revenues, Penetration, and Handset Shipments
7.6. Asia-Pacific Region — Developing Countries
7.6.1. Chart Analysis — Customers, Revenues, Penetration, and Handset Shipments
7.7. Eastern Europe
7.7.1. Chart Analysis — Customers, Revenues, Penetration, and Handset Shipments
7.8. Middle East
7.8.1. Chart Analysis — Customers, Revenues, Penetration, and Handset Shipments
7.9. Africa
7.9.1. Chart Analysis — Customers, Revenues, Penetration, and Handset Shipments
7.10. North America
7.10.1. Chart Analysis — Customers, Revenues, Penetration, and Handset Shipments
7.11. Western Europe
7.11.1. Chart Analysis — Customers, Revenues, Penetration, and Handset Shipments
7.12. Asia-Pacific – Developed Countries
7.12.1. Chart Analysis — Customers, Revenues, Penetration, and Handset Shipments

Section 8.
COMPANY LIST

Section 9.
ACRONYMS
SCOPE OF STUDY
SOURCES AND METHODOLOGY
NOTES



Tables
  • Relevant Statistics for Developing and Developed World Regions, World Market: 2005
  • Embedded Base of Video-Capable Handsets and Handsets Designed for 2.5G and 3G Networks, World Market: 2012
  • GDP per Head by Emerging Market,
  • Mobile Device Vendor Market Share, World Market: 1Q 2003 to 4Q 2006
  • Regional GDP at Purchasing Power Parity, World Market: 2005
  • Regional Purchasing Power Above and Below $33 per Month, World Market: 2005
  • Regional Purchasing Power Above and Below $40 per Month, World Market: 2005
  • Regional Purchasing Power Above and Below $45 per Month, World Market: 2005
  • Fixed Line Broadband Penetration Based on Regional Population, World Market: 2006 to 2012
  • Mobile Video Services Customers by Service Type, Developing World Market: 2007 to 2012
  • Mobile Video Services Customers by Region, Developing World Market: 2007 to 2012
  • Mobile Video Services Revenue by Service Type, Developing World Market: 2007 to 2012
  • Mobile Video Services Revenue by Region, Developing World Market: 2007 to 2012
  • Mobile Video Services Penetration by Service Type, Developing World Market: 2007 to 2012
  • Mobile Video Mail Service Penetration by Region, Developing World Market: 2007 to 2012
  • Mobile Video Calling Service Penetration by Region, Developing World Market: 2007 to 2012
  • Mobile Video Sharing Service Penetration by Region, Developing World Market: 2007 to 2012
  • Mobile Video Broadcast Service Penetration by Region, Developing World Market: 2007 to 2012
  • Mobile Video Services Customers by Customer Type, Developing World Market: 2007 to 2012
  • Video-Capable Handset Shipments by Service Type, Developing World Market: 2007 to 2012
  • Video-Recorder Handset Shipments by Region, Developing World Market: 2007 to 2012
  • Mobile Video Services Customers by Service Type, Developed World Market: 2007 to 2012
  • Mobile Video Services Customers by Region, Developed World Market: 2007 to 2012
  • Mobile Video Services Revenue by Service Type, Developed World Market: 2007 to 2012
  • Mobile Video Services Revenue by Region, Developed World Market: 2007 to 2012
  • Mobile Video Services Penetration by Service Type, Developed World Market: 2007 to 2012
  • Mobile Video Mail Service Penetration by Region, Developed World Market: 2007 to 2012
  • Mobile Video Calling Service Penetration by Region, Developed World Market: 2007 to 2012
  • Mobile Video Sharing Service Penetration by Region, Developed World Market: 2007 to 2012
  • Mobile Video Broadcast Service Penetration by Region, Developed World Market: 2007 to 2012
  • Mobile Video Services Customers by Customer Type, Developed World Market: 2007 to 2012
  • Video-Capable Handset Shipments by Service Type, Developed World Market: 2007 to 2012
  • Video-Recorder Handset Shipments by Region, Developed World Market: 2007 to 2012
  • Mobile Video Services Customers by Service Type, Latin America: 2007 to 2012
  • Mobile Video Services Revenue by Service Type, Latin America: 2007 to 2012
  • Mobile Video Services Penetration by Service Type, Latin America: 2007 to 2012
  • Video-Capable Handset Shipments by Service Type, Latin America: 2007 to 2012
  • Mobile Video Services Customers by Service Type, Asia-Pacific - Developing: 2007 to 2012
  • Mobile Video Services Revenue by Service Type, Asia-Pacific - Developing: 2007 to 2012
  • Mobile Video Services Penetration by Service Type, Asia-Pacific - Developing: 2007 to 2012
  • Video-Capable Handset Shipments by Service Type, Asia-Pacific - Developing: 2007 to 2012
  • Mobile Video Services Customers by Service Type, Eastern Europe: 2007 to 2012
  • Mobile Video Services Revenue by Service Type, Eastern Europe: 2007 to 2012
  • Mobile Video Services Penetration by Service Type, Eastern Europe: 2007 to 2012
  • Video-Capable Handset Shipments by Service Type, Eastern Europe: 2007 to 2012
  • Mobile Video Services Customers by Service Type, Middle East: 2007 to 2012
  • Mobile Video Services Revenue by Service Type, Middle East: 2007 to 2012
  • Mobile Video Services Penetration by Service Type, Middle East: 2007 to 2012
  • Video-Capable Handset Shipments by Service Type, Middle East: 2007 to 2012
  • Mobile Video Services Customers by Service Type, Africa: 2007 to 2012
  • Mobile Video Services Revenue by Service Type, Africa: 2007 to 2012
  • Mobile Video Services Penetration by Service Type, Africa: 2007 to 2012
  • Video-Capable Handset Shipments by Service Type, Africa: 2007 to 2012
  • Mobile Video Services Customers by Service Type, North America: 2007 to 2012
  • Mobile Video Services Revenue by Service Type, North America: 2007 to 2012
  • Mobile Video Services Penetration by Service Type, North America: 2007 to 2012
  • Video-Capable Handset Shipments by Service Type, North America: 2007 to 2012
  • Mobile Video Services Customers by Service Type, Western Europe: 2007 to 2012
  • Mobile Video Services Revenue by Service Type, Western Europe: 2007 to 2012
  • Mobile Video Services Penetration by Service Type, Western Europe: 2007 to 2012
  • Video-Capable Handset Shipments by Service Type, Western Europe: 2007 to 2012
  • Mobile Video Services Customers by Service Type, Asia-Pacific - Developed: 2007 to 2012
  • Mobile Video Services Revenue by Service Type, Asia-Pacific - Developed: 2007 to 2012
  • Mobile Video Services Penetration by Service Type, Asia-Pacific - Developed: 2007 to 2012
  • Video-Capable Handset Shipments by Service Type, Asia-Pacific - Developed: 2007 to 2012