Mobile Phone Accessories

Features, Pricing, Shipments, and Revenues for Handset Accessories, and Analysis of Opportunities for OEMs, ODMs, Handset Vendors, and Mobile Operators

The opportunity to earn high margins from the sale of handset accessory products is becoming an increasingly attractive proposition, not only for OEMs, ODMs, distributors, and retailers, but for handset vendors and mobile operators as well. Handset vendors are realizing that accessories can contribute to increasing sales and extend the product cycle of their high-end devices, and mobile operators are finding that accessories can lead to higher ARPUs as they provide better comfort, convenience, and user experiences of mobile services. Also, handset accessories provide handset vendors and mobile operators further opportunities in brand building and promotion, as well as in expanding their product offerings.

This study focuses on key handset accessories and the market for these products, including in-depth analysis for both in-box as well as aftermarket handset accessories. It also examines key market drivers and barriers to growth, technological trends, and future market potential for handset accessories.

What Questions Does This Report Answer?

  • What are the key drivers, barriers, and latest trends influencing the market for handset accessories?
  • What are the high level business and marketing issues, and the critical considerations for addressing the market for handset accessories?
  • How big is the market for in-box and after-market handset accessories?
  • What are the features, pricing, key suppliers, and market outlook for various handset accessories?
  • What is the impact of counterfeit handset accessory sales on the market?
  • What role do Chinese and other Asian manufacturers play in the handset accessories market?
  • What are the impacts of technological developments and substitution effect on the handset accessories market?
  • How are OEMs, ODMs, handset vendors, and mobile operators driving the manufacturing of handset accessories?
  • What roles do OEMs, handset vendors, mobile operators, distributors and retailers play in the marketing, sales, and distribution of handset accessories?
  • What impact can handset accessories have on mobile operators’ ARPU?
  • What opportunities exist for handset accessories in emerging and developed markets?
  • How will handset personalization and fashion accessories grow in the future handset accessories market?
  • Who are the key industry players and what initiatives have they taken to address the handset accessories market?
  • What are the shipments, revenue and ASP forecasts for various in-box and after-market handset accessories from 2008 to 2013?

Who Needs This Report?

  • Handset vendors
  • Smartphone vendors
  • ODMs and OEMs
  • Mobile operators and MVNOs
  • Memory card vendors
  • Handset battery vendors
  • Wireless Bluetooth and corded headset vendors
  • Handset charger and power supply vendors
  • Handset GPS receiver and car kit vendors
  • Handset speaker and music stand vendors
  • Handset carrying accessory vendors
  • Personalization, fashion, and other handset accessories vendors
  • Distributors and retailers of mobile handsets and accessories
  • Financial institutions involved with mobile communications
  • Venture capitalists and other investors

Table of Contents


Section 1.
EXECUTIVE SUMMARY
1.1. Market Drivers and Barriers
1.2. High Level Business and Marketing Issues
1.3. Key Market Forecasts

Section 2.
KEY TAKEAWAYS AND STRATEGIC RECOMMENDATIONS
2.1. Handset Vendors, OEMs, and ODMs
2.2. Mobile Operators
2.3. Aftermarket Retail and Distributors (Non-Operator)

Section 3.
HANDSET ACCESSORIES MANUFACTURING, MARKETING, AND DISTRIBUTION
3.1. Handset Accessories Manufacturing
3.1.1. Role of China and the Far East
3.1.2. OEM-Driven Handset Accessories Manufacturing
3.1.3. Contract Manufacturing
3.1.4. In-House Manufacturing
3.1.5. ODM-Driven Handset Accessories Manufacturing
3.1.6. Operator-Driven Handset Accessories Manufacturing
3.2. Handset Accessories Sales and Distribution
3.2.1. OEM/Handset Vendor–Driven Accessories Sales and Distribution
3.2.2. Mobile Operator-Driven Handset Accessories Sales and Distribution
3.2.3. Distributor/Retailer-Driven Handset Accessories Sales and Distribution
3.3. Critical Considerations
3.3.1. Impact of Handset Accessories on Mobile Operators’ ARPU
3.3.2. Handset Interface and Compatibility Considerations
3.3.3. Addressing Emerging Markets
3.3.4. Opportunities in Developed Markets
3.3.5. Time and Location of Purchase

Section 4.
MARKET DRIVERS AND BARRIERS
4.1. Handset Accessories Market Overview
4.2. Drivers for Handset Accessories
4.2.1. Increasing Feature Penetration in Handsets
4.2.2. Legislation and Safety Concerns
4.2.3. High Margins
4.2.4. Increasing Importance among Handset Vendors
4.2.5. Growing Interest from Mobile Operators
4.2.6. Handset Protection
4.2.7. Increased Mobile Penetration among Teenagers and Children
4.2.8. Convenience, Comfort, and Personalization Needs
4.2.9. Decreasing Entry Level Prices
4.3. Barriers for Handset Accessories
4.3.1. Counterfeit Sales
4.3.2. Dominance of Manufacturers in China and the Far East
4.3.3. Lack of Mobile Operator Subsidies
4.3.4. Substitution Effect and Technology Developments

Section 5.
STRATEGIC OVERVIEW
5.1. In-Box Handset Accessories
5.2. Aftermarket Handset Accessories
5.3. Accessories Market by Category
5.4. Chargers
5.4.1. Features and Pricing
5.4.2. Key Suppliers
5.4.3. Market Outlook
5.5. Batteries
5.5.1. Features and Pricing
5.5.2. Key Suppliers
5.5.3. Market Outlook
5.6. Headsets
5.6.1. Features and Pricing
5.6.2. Key Suppliers
5.6.3. Market Outlook
5.6.3.1. Bluetooth
5.6.3.2. Wired Headsets
5.7. Memory Cards
5.7.1. Features and Pricing
5.7.1.1. Form Factor
5.7.1.2. Pricing
5.7.2. Key Suppliers
5.7.3. Market Outlook
5.8. Data Connection Kits and Cables
5.8.1. Features and Pricing
5.8.2. Key Suppliers
5.8.3. Market Outlook
5.9. GPS Receivers
5.9.1. Features and Pricing
5.9.2. Key Suppliers
5.9.3. Market Outlook
5.10. Mobile Phone Speakers
5.10.1. Features and Pricing
5.10.2. Key Suppliers
5.10.3. Market Outlook
5.11. Aftermarket Car Kits
5.11.1. Features and Pricing
5.11.2. Key Suppliers
5.11.3. Market Outlook
5.12. Carrying Accessories
5.12.1. Features and Pricing
5.12.2. Key Suppliers
5.12.3. Market Outlook
5.13. Decorative Accessories
5.13.1. Features and Pricing
5.13.2. Key Suppliers
5.13.3. Market Outlook
5.14. Scratch Protectors and Scratch Removers
5.14.1. Features and Pricing
5.14.2. Key Suppliers
5.14.3. Market Outlook
5.15. Desk Stands, Cradles, and Car Mounts
5.16. Data Input Accessories (Keyboard, Stylus, and Digital Pen)
5.17. Future of Handset Accessories

Section 6.
KEY INDUSTRY PLAYERS
6.1. Handset Manufacturers
6.1.1. Apple
6.1.2. Nokia
6.1.3. Motorola Inc
6.1.4. Sony Ericsson
6.1.5. Samsung
6.2. OEMs and ODMs
6.2.1. Parrot
6.2.2. Garmin Ltd
6.2.3. SanDisk Corporation
6.2.4. Plantronics Inc
6.2.5. GN (Jabra)
6.2.6. Vista Point Technologies (Flextronics International)
6.2.7. Salcomp
6.3. Aftermarket Retailers and Distributors
6.3.1. Best Buy
6.3.2. The Carphone Warehouse
6.3.3. STRAX
6.3.4. Forward Industries

Section 7.
MARKET FORECASTS
7.1. Forecast Methodology
7.1.1. Handset Accessory Definition
7.1.2. Analysis of Global Handset Shipments and Trends
7.1.3. Analysis of Global Mobile Subscriber Trends and Net Additions
7.1.4. Forecasting Handset Accessory Market
7.1.5. New Product Diffusion Model
7.1.6. Deriving the Growth Coefficients
7.1.7. The New Product Conundrum
7.1.8. Using Analogical Products as a Base Line
7.2. Key Forecast Assumptions
7.3. Handset Sales
7.4. In-Box and Aftermarket Handset Accessories Revenues
7.5. Chargers
7.6. Batteries
7.7. Headsets
7.8. Memory Cards
7.9. Data Connection Kits
7.10. GPS Receivers
7.11. Speakers
7.12. Aftermarket Car Kits
7.13. Carrying Accessories

Section 8.
COMPANY DIRECTORY

Section 9.
ACRONYMS
SCOPE OF STUDY
SOURCES AND METHODOLOGY
NOTES



Tables
  • In-Box and Aftermarket Accessories Revenue, World Market, Forecast: 2008 to 2013
  • Total Accessories Shipments by Type, World Market, Forecast: 2008 to 2013
  • Total Accessory Revenue by Type, World Market, Forecast: 2008 to 2013
  • In-Box Shipments by Handset Accessory Type, World Market, Forecast: 2008 to 2013
  • Aftermarket Shipments by Accessory Type, World Market, Forecast: 2008 to 2013
  • Average MSRPs for Key Memory Card Sizes, World Market, 2008
  • Handset Shipments by Value Segment, World Market, Forecast: 2008 to 2013
  • In-Box Accessory Revenue by Type, World Market, Forecast: 2008 to 2013
  • Aftermarket Accessory Revenue by Type, World Market, Forecast: 2008 to 2013
  • Handset Charger Shipments, World Market, Forecast: 2008 to 2013
  • Handset Charger Revenue, World Market, Forecast: 2008 to 2013
  • Aftermarket Shipments by Charger Type, World Market, Forecast: 2008 to 2013
  • Battery Shipments, World Market, Forecast: 2008 to 2013
  • Battery Revenue, World Market, Forecast: 2008 to 2013)
  • Aftermarket Battery Shipment by Type, World Market, Forecast: 2008 to 2013
  • Aftermarket Battery Revenue by Type, World Market, Forecast: 2008 to 2013
  • Wholesale Aftermarket Battery ASP by Type, World Market, Forecast: 2008 to 2013
  • Headset Shipments by Type, World Market, Forecast: 2008 to 2013
  • Headset Revenue by Type, World Market, Forecast: 2008 to 2013
  • Bluetooth Headset Shipments by Type, World Market, Forecast: 2008 to 2013
  • Bluetooth Headset Revenue by Type, World Market, Forecast: 2008 to 2013
  • Wholesale Bluetooth Headset ASP by Type, World Market, Forecast: 2008 to 2013
  • Corded Headset Shipments, World Market, Forecast: 2008 to 2013
  • Memory Cards Shipments, World Market, Forecast: 2008 to 2013
  • Memory Card Revenue, World Market, Forecast: 2008 to 2013
  • Retail Memory Card ASP by Type, World Market, Forecast: 2008 to 2013
  • Data Connection Kit and Cable Shipments, World Market, Forecast: 2008 to 2013
  • Data Connection Kit and Cable Revenue, World Market, Forecast: 2008 to 2013
  • GPS Receiver Shipments and Revenue, World Market, Forecast: 2008 to 2013
  • Mobile Phone Speaker Shipments and Revenue, World Market, Forecast: 2008 to 2013
  • Aftermarket Car Kit Shipments and Revenue, World Market, Forecast: 2008 to 2013
  • Cover and Case Shipments, World Market, Forecast: 2008 to 2013
  • Cover and Case Revenue, World Market, Forecast: 2008 to 2013

Charts
  • Penetration of Key Handset Features, World Market: 2007 to 2013

Figures
  • Diffusion Model
  • New Product Diffusion Profile (Net Adoptions)