Wireless Subscriber Profiles and Preferences:

Global Consumer Survey Results

In late January, 2008, ABI Research conducted an online survey of 1402 adult mobile phone users. Respondents from seven different countries were included in the research: the United States, the United Kingdom, France, Germany, Japan, South Korea, and Taiwan. The survey was designed to capture details of respondents’ mobile phone usage, including monthly expenditures and frequency of device replacement, as well as features used and desired. Respondents were also probed regarding their mobile service providers; among the issues explored were satisfaction with providers, length of contracts, selection criteria, and potential reasons for switching providers. Questions were also included to determine demographic profiles.

Table of Contents

Introduction and Methodology
Femtocells
Likelihood to Purchase a Femtocell
Reasons for No Interest in Purchasing a Femtocell
Amount Willing to Pay for a Femtocell
Respondent Demographics
Respondent Age
Respondent Gender
Respondent Occupation
Charts:
Q20. Assuming the price was right, how likely would you be to purchase a Femtocell to improve the quality of cellular network coverage in your home?
Q21. Why aren't you interested in purchasing a femtocell? (among those not very/not at all likely to purchase)
Q22. What would be the most you would be willing to pay for a Femtocell? (among those at least somewhat likely to purchase)
Q23. Which of the following describes your age range?
Q24. What is your gender?
Q25. Which of the following best describes your occupation?Slide 1 of 20
Q25. Which of the following best describes your occupation?Slide 2 of 20