Asia-Pacific Set-Top Box Markets

Technology Trends, Vendor Positioning, and Market Opportunities

The heat is now on for digitization in the television industry. Broadcasting in most countries, including those in the Asia Pacific region, is shifting from analog programming towards digital. Operators and vendors are upgrading infrastructure and equipment in order to maintain an edge in a highly competitive industry. Vendors are gradually switching to production of digital set-top boxes in line with market demand, and in anticipation of full-analog switch-over to digital. While digital take-up in the Asia-Pacific region is definitely increasing, growth rates will vary among different countries, influenced by factors such as technology, infrastructure, pricing and regulations; in some instances, geography also plays a part.

This study examines markets in five key Asia-Pacific countries – Australia, China, Japan, South Korea and India – and market conditions for the four video platforms – cable TV (CATV), satellite (DBS), terrestrial (DTT) and telco TV (IP). Topical discussions also include an overview of technology, vendor environments and analysis of the competitive landscapes occupied by the various platforms.

What Questions Does This Report Answer?

  • What are the characteristics of digital TV markets in the five countries?
  • What is the adoption rate of digital TV in these markets?
  • What is the market size for CATV, DBS, IP and DTT in the five markets?
  • What is the role of the government in the move to digital TV?
  • What are the factors that support or stifle growth for each of the video platforms?
  • How do the different video platforms complement or compete with each other?
  • What is the current state of STB technology?
  • How has technology adoption evolved over time?
  • How has the STB industry evolved over time?
  • What moves have vendors and operators taken to safeguard their businesses against illegal usage?
  • How are consumers’ demands for new services shaping the STB industry?
  • How do key vendors’ IP STB models compare with each other
  • Who are the major vendors?
  • How do STB vendors maintain their competitive edge?

Who Needs This Report?

  • STB and CPE vendors
  • Providers of software/middleware solutions for STBs
  • Telco/video service providers/operators
  • Companies interested in understanding the Asia Pacific digital TV market
  • Regulators
  • Financial community