Multi-Channel Video Survey Results

This research brief presents the results of an online survey conducted in the United States in December 2007 examining the adoption and usage habits of consumers around TV services. It examines adoption of pay-TV, HD, VOD, Internet video as well as other alternatives. It looks at differences between the different pay-TV offerings such as cable, IPTV and DBS.

Table of Contents

Introduction and Methodology
TV / Pay-TV Usage
How Many TVs Do You Own?
Subscribe to Pay TV?
Why Not Subscribe to Pay-TV?
Analog or Digital Pay-TV?
Number of Set-Top Boxes
Who Is Your Pay-TV Service Provider?
Pay-TV Subscribers
Services Bundled with Pay-TV
Reason for Choosing Pay-TV Service Provider
Monthly Amount Paid for Pay-TV Services
Premium Packages
Movie Channels Subscriptions
Do You Own an HDTV?
High-Definition Package Subscription
Do You Use Pay-Per-View Services?
Frequency of Use for PPV Services
Amount Spent on PPV / On-Demand Services
Impact of PPV on Linear Viewing
Pay-TV Subscriber Satisfaction
Pay-TV Subscriber Satisfaction by Different Criteria Using Top-2 / Bottom-2 Rankings
Likelihood of Switching to Different Pay-TV Operator in Next 12 Months
TV Viewership / DVR Usage
Hours of TV Watched per Day
TV Viewing Habits versus One Year Ago
TV-Attached Devices
Where Did You Get DVR?
Is DVR a Standalone or Part of Set-Top Box?
Monthly Fee for DVR Service
Impact of DVR on TV Viewing
Interest in ‘Next Generation’ Services
Interest in ‘Next Generation’ Services (cont’d)
Willingness to Pay for ‘Next Generation’ Services
Internet and Mobile Video
Do You Have a Home Network?
Purchased a Movie or TV Show Online?
Online Habits versus One Year Ago
Genre of Internet Video
Frequency of Viewing: News Clips
Frequency of Viewing: Movie / TV Trailers
Frequency of Viewing: TV Series
Frequency of Viewing: Documentaries
Frequency of Viewing: Sports Clips
Frequency of Viewing: Music Videos
Frequency of Viewing: User-Generated Content
Pay for Internet Video Online?
How Much Do You Pay for Video Online: Weekly
Online Video Habits versus One Year Ago
Alternative Screens for Video
Frequency of Video Viewing on Mobile
Frequency of Video Viewing (Non-TV Content) on Mobile
Frequency of Video Viewing on Game Console
Frequency of Video Viewing on Portable Media Player
Demographics
Age
Gender
Number of People in Household
Education
Marital Status
Income
Ethnicity
Q1. How many, if any, TV sets do you have in your home?
Q3. Do you subscribe to a Pay-TV service offered through a cable company, satellite provider, or your telephone company?
Q4. Why don't you subscribe to pay-TV? (multiples accepted)
Q5. Is your pay-TV service analog or digital service? (see questionnaire for full description used)
Q6. How many set-top boxes do you have in your house?
Q7. From what company do you get your pay-TV service bill?
Q8. Which, if any, of the following other services do you get from the same provider who bills you for your pay-TV services? (multiples accepted)
Q9. Why did you choose your pay-TV service provider? (multiples accepted)
Q10. Approximately how much do you pay for your TV service every month (i.e., your standard monthly service)?
Q11. Which, if any, of the following types of premium packages do you subscribe to? (multiples accepted)
Q11B. Specifically, which movie channels do you subscribe to? (multiples accepted)
Q2. How many, if any, of your TVs are high-definition (i.e., HDTV)?
Q19. Do you subscribe to a high-definition (HD) package from your pay TV operator?
Q12. Do you ever use pay-per-view services? (see questionnaire for full description used)
Q13. On average, which of the following best describes how often you order each of the following types of pay-per-view/on-demand programming?
Q15. On average, how much do you spend on pay-per-view/on-demand services every month, over & above standard TV subscription?
Q16. If I didn't have pay-per-view/on-demand .
Q17. Please rate your satisfaction with your pay-TV provider on each of the following (1 to 5 scale, where 1 is "not at all satisfied" and 5 is "completely satisfied"
Q18. How likely are you to switch to a different pay-TV provider in the next 12 months?
Q20. On average, how many hours of television do you watch per day?
Q21. Which of the following best describes you?
Q22. Which, if any, of the following devices do you have attached to any of your TVs? (multiples accepted)
Q23. Did you get your DVR from your pay-TV service provider or from a retailer?
Q24. Is your DVR a standalone piece of equipment or is it integrated in your set-top box?
Q25. Approximately, how much do you pay per month for your DVR service?
Q26. Which of the following best describes how you would complete the following: If I didn't have a DVR....
Q27. Interest in capabilities (% indicating capability is very or extremely interesting
Q28. Willingness to Pay for Capabilities
Q3A. Do you have a home network that connects multiple PCs to each other and the Internet?
Q29. Have you ever purchased movies or TV shows through an Internet video-on-demand site like iTunes or Amazon?
Q30. Which of the following best describes you?
Q31. Types of video content watched online (multiples accepted)
Q32. Times per week watch online: News clips
Q32. Times per week watch online: Movie / TV trailers
Q32. Times per week watch online: TV series
Q32. Times per week watch online: Documentaries
Q32. Times per week watch online: Sports
Q32. Times per week watch online: Music
Q32. Times per week watch online: User-generated content (e.g. clips from sites like YouTube)
Q33. Do you pay for any of the video content you watch online?
Q34. Approximately how much do you pay per week for the online video content you watch?
Q35. Which of the following best describes you?
Q36. Which, if any, of the following do you ever do? (multiples accepted)
Q37. Time per week: Watch mobile TV (i.e., TV on your mobile phone)?
Q37. Time per week: Watch video content other than TV on your mobile phone?
Q37. Time per week: Watch video content through a game console?
Q37. Time per week: Watch video content on a portable media player (e.g, iPod, Zune, etc.)?
Q40. Which of the following describes your age range?
Q41. What is your gender?
Q43. How many people, including yourself, live in your household?
Q44. What is the last year of school you completed?
Q45. What is your marital status?
Q46. Which category best describes your household's annual pre-tax income will be in 2007?
Q47. How would you describe your ethnicity?