Mainland China’s Handset Market and Taiwan’s Handset ODMs

The Changing Structure of the Mainland Chinese Handset Market and the Growing Importance of Taiwan’s Handset ODMs

In this study, ABI Research explores mainland China’s handset market, and the Taiwanese handset industry. The mainland China section provides metrics for handset shipments and subscribers. The research provides a comprehensive review of vendors’ sales and product strategies. The study includes a comprehensive handset database that segments ASPs, features and models by vendor and technology. A second section of the study deals with Taiwan, presenting information on shipments, partnerships with OEMs, operational performance and ASPs, broken down by vendor.

What Questions Does This Report Answer?

• What ASP strategies are being adopting by vendors in China?
• How are handset vendors distributing their products in mainland China, and what are the advantages and disadvantages of different distribution models?
• What trends in handset feature sets are evolving in mainland China?
• What role are mobile operators taking in mainland China’s market, and how will this change in the future?
• What handset shipment and ASP trends are present in Taiwan?
• What companies are actively cooperating with Taiwanese handset ODMs?
• What are the ODM strategies of handset vendors in Taiwan?

Who Needs This Report?

• Handset OEMs
• Handset EMSs
• Handset ODMs
• Mobile Operators
• Handset Component Vendors
• Handset Software Vendors
• Mobile Infrastructure Vendors