Video to the Car

US Market Approaches to Delivery of Infotainment Content

Video in the automobile is a subset of mobile video, with unique challenges. This Research Brief covers the similarities (delivery methods, content ecosystem) and the differences (automotive requirements, driver safety, RSE system popularity and users). Several technologies are in place that could deliver video to the car: cellular, digital terrestrial, satellite, Wi-Fi. Content is also available. The market ecosystem and consumer demand are unclear, however. As a result, automotive OEMs will be very slow to adopt mobile video.