Mobile Content Survey Results

In November, 2007, ABI Research conducted an online survey of 1005 mobile phone users in the United States, aged between 14 and 59. The survey was designed to measure respondents’ preferences, activities, and patterns of non-business mobile phone use, with particular reference to multimedia content such as music, ringtones, games, pictures, SMS, email, and video, as well as Web browsing, blogging, social networking, Bluetooth, mobile commerce, and the use of location aware services. Phone brand and service provider questions were included, as were queries to determine demographic profiles.

The survey also explored respondents’ attitudes to mobile marketing, advertising, and privacy issues. The results are presented in chart form, and summarized in text.

Mobile Phone Usage
Question 1: Use Mobile Phone for Business or Personal Reasons
Question 2: Type of Internet Connection
Question 3: Age Range
Question 4: Is Your Mobile Phone a Smartphone?
Question 5: Applications Used on Mobile Phone
Question 6: Types of Mobile Games Used
Question 7: How Many Mobile Games Purchased
Music and Ringtones
Question 8: Ways of Accessing Music on Mobile
Question 9: Purchased Ringtone?
Question 10: Methods for Purchasing Ringtones
Text Messaging
Question 11: Frequency of Text Messaging
Question 12: Messaging Activities
Question 13: Reactions to Text Message Marketing
Text Marketing Messages
Question 14: Likelihood of Response to Text Marketing
Question 15: Impact of Incentives on Response Likelihood to Text Marketing
Question 16: Reactions to Different Incentives for Text Marketing
Mobile E-mail and Web site Access
Question 17: Mobile Email
Question 18: Mobile Content Types Used
Question 19: Types of Mobile Web Marketing and Consumer Adoption
Question 20: Interest in Local-Proximity Messaging for Mobile Marketing
Camera phones & GPS capabilities
Question 21: Use of Camera-Phone Features for Messaging and Communication
Question 22: Interest in Coupons and Location-Based Marketing on Mobile
Mobile TV and Video
Question 23: Type of Mobile Video Consumed
Question 24: Have You Watched a Commercial While Watching Mobile Video?
Question 25: Summary of Reactions to Mobile Video Advertising
Question 26: Summary to Receiving Promotions and Incentives on Mobile
Blogging and Social Networks
Question 27: Do You Blog?
Question 28: Frequency of Blogging
Question 29: Blogging Types
Question 30: Use Mobile to Post to Blog?
Question 31: Types of Mobile Blogging
Question 32: Use Social Networking Applications on a PC?
Question 33: Social Network Adoption by Brand
Question 34: Frequency of Use for Social Network from PC
Question 35: Reasons for Social Networking
Question 36: Access Social Network from Mobile?
Question 37: Social Networks Accessed by Mobile
Question 38: Frequency of Visits to Social Network From Phone
Question 39: Reasons for Accessing Social Network by Phone
Contactless Payment
Question 40: Familiarity with Contactless Payment Credit Cards
Question 41: Interest in Using Mobile Phone for Purchases
Question 41 B: Preferences for Mobile Phone Purchasing
Question 42: Concerns about Using Mobile Phone for Purchasing
Demographic Information
Question 44: Wireless Carrier
Question 45: Handset Brand
Question 47: Occupational Status
Question 48: Occupation Type
Question 49: Number of People in Household
Question 50: Gender
Question 51: Education
Question 52: Income