Broadband Video and Web Television End-User Perceptions

2006 has seen an explosion in the adoption of broadband video. The growth has been fueled both by new and faster technology in the hands of consumers and by a growing belief among content owners that they need to make more of their content available online through digital distribution.

This study examines consumers’ adoption of video delivered over the Internet. Based on a survey of 1725 Internet users in the US, it details how consumers say they are watching online video, identifies which genres they are watching and how frequently, and canvasses their opinions about the delivery of movies over the Internet.