Smartphone and OS Markets

Smartphone and Platform Forecasts and Trends

The smartphone market is currently the fastest growing segment of the mobile handset market and it will continue to outpace the overall handset market for the foreseeable future. Where smartphones were once left up to pure-play manufacturers and the largest of handset vendors, today nearly every major handset vendor has smartphones as part of its portfolio and they are spreading to smaller players that view these higher margin devices as a means to reach profitability faster. Without the likelihood of any meaningful platform consolidation, or the prospect of an industry-standard operating system in the near-term, the competitive forces that have formed today’s choices are likely to remain, yet will manifest themselves differently among the world’s regions.

This study analyzes the regional markets for smartphones, the outlook for the competing high-level operating platforms, and how the smartphone segment will further segment within itself.

What Questions Does This Report Answer?

  • What is the forecast growth of smartphone shipments by region?
  • How does a smartphone differ from a basic phone?
  • Which of the competing mobile operating systems will grow to hold the dominant market share position?
  • What are the strengths and weakness of competing platforms?
  • What is the regional performance and outlook for the competing platforms?
  • For how long will iPhone OS hold on as the market’s third most popular platform?
  • In what regions will Android have its best success and where will it sit in the worldwide market compared to its competition?
  • How fast will the low-end smartphone segment grow and how will the market’s overall volume segment over the next five years?
  • How are application storefronts playing a role in smartphone growth and what is the forecast growth of applications by platform?

Who Needs This Report?

  • Handset and mobile device manufacturers
  • Mobile operators
  • Mobile platform and software vendors
  • Content service providers
  • Semiconductor manufacturers

Table of Contents

Executive Summary: Top-Line Forecast
Executive Summary: Drivers
Executive Summary: Inhibitors
Executive Summary: Market Share
Executive Summary: Summary and Strategic Recommendations
CHARTS:

Section 1.
Executive Summary
1.1. Market Drivers and Demand Factors
1.2. Key Market Forecasts
1.2.1. Smartphone Shipments by Region
1.2.2. Smartphone Revenue by Region
1.2.3. Smartphone Shipments by Operating System
1.2.4. Smartphone Vendor Market Share - 1H 2009

Section 2.
Strategic Overview
2.1. Smartphone Definition
2.1.1. Smartphones Are Different than Enhanced Phones
2.2. MIDs and Netbooks as Smartphones
2.2.1. Definition of an MID
2.2.2. Definition of a Netbook
2.3. Input Evolution
2.4. Factors Driving Growth
2.4.1. Value of Software
2.4.2. 3G Coverage
2.5. Application Stores
2.5.1. Platform Fragmentation
2.5.2. Applications by Platform

Section 3.
Technology Issues
3.1. High-Level Operating Systems
3.2. Real-Time Operating Systems
3.3. Open Source
3.4. Smartphone OS Choices
3.4.1. Symbian
3.4.2. Windows
3.4.3. Garnet (Palm OS)
3.4.4. BlackBerry
3.4.5. iPhone OS
3.4.6. webOS
3.4.7. Linux
3.4.8. Android

Section 4.
Market Forecasts
4.1. Methodology
4.1.1. Primary Sources
4.1.2. Secondary Sources
4.2. Forecast Assumptions
4.3. Smartphone Shipment Forecast by Region
4.4. Smartphone Revenue Forecast by Region
4.5. Smartphone Shipment Forecast by Operating System
4.5.1. Symbian
4.5.2. BlackBerry
4.5.3. Windows
4.5.4. Garnet (Palm OS)
4.5.5. webOS
4.5.6. Android
4.6. Worldwide Handset Market Forecast
4.7. Smartphone Shipments as a Percent of Total Handset Shipments
4.8. Regional Smartphone Forecasts
4.8.1. North America
4.8.2. Latin America
4.8.3. Western Europe
4.8.4. Eastern Europe
4.8.5. Middle East and Africa
4.8.6. Asia-Pacific
4.9. Smartphone Forecast by Wireless Connectivity Technologies
4.10. Smartphone Forecast by Price Bands

Section 5.
Company Directory

Section 6.
Acronyms
Sources and Methodology
Notes





Tables
  • Smartphone Shipments by Region, World Markets, Forecast: 2005 to 2014
  • Smartphone Revenue by Region, World Markets, Forecast: 2005 to 2014
  • Smartphone Shipments by Operating System, World Markets, Forecast: 2005 to 2014
  • Application Storefronts
  • Number of Applications by Platform, World Markets, Forecast: 2008 to 2014
  • Smartphone Shipments by Region, World Markets, Forecast: 2005 to 2014
  • Smartphone Revenue by Region, World Markets, Forecast: 2005 to 2014
  • Smartphone ASPs and Overall Handset ASPs, World Markets, Forecast: 2005 to 2014
  • Smartphone Shipments by Operating System, World Markets, Forecast: 2005 to 2014
  • World Handset Shipments by Region, World Markets, Forecast: 2005 to 2014
  • Smartphone Shipments as a Percent of Total Handset Shipments , World Markets, Forecast: 2005 to 2014
  • Smartphone Shipments , North America, Forecast: 2005 to 2014
  • Smartphone Revenue , North America, Forecast: 2005 to 2014
  • Smartphone Shipments by Operating System, North America, Forecast: 2005 to 2014
  • Smartphone Shipments , Latin America, Forecast: 2005 to 2014
  • Smartphone Revenue , Latin America, Forecast: 2005 to 2014
  • Smartphone Shipments by Operating System, Latin America, Forecast: 2005 to 2014
  • Smartphone Shipments , Western Europe, Forecast: 2005 to 2014
  • Smartphone Revenue , Western Europe, Forecast: 2005 to 2014
  • Smartphone Shipments by Operating System, Western Europe, Forecast: 2005 to 2014
  • Smartphone Shipments , Eastern Europe, Forecast: 2005 to 2014
  • Smartphone Revenue , Eastern Europe, Forecast: 2005 to 2014
  • Smartphone Shipments by Operating System, Eastern Europe, Forecast: 2005 to 2014
  • Smartphone Shipments, Middle East and Africa, Forecast: 2005 to 2014
  • Smartphone Revenue, Middle East and Africa, Forecast: 2005 to 2014
  • Smartphone Shipments by Operating System, Middle East and Africa, Forecast: 2005 to 2014
  • Smartphone Shipments, Asia-Pacific, Forecast: 2005 to 2014
  • Smartphone Revenue, Asia-Pacific, Forecast: 2005 to 2014
  • Smartphone Shipments by Operating System, Asia-Pacific, Forecast: 2005 to 2014
  • Smartphone Shipments with Wi-Fi, World Markets, Forecast: 2005 to 2014
  • Smartphone Shipments with WiMAX, World Markets, Forecast: 2005 to 2014
  • Smartphone Shipments by Price Bands, World Markets, Forecast: 2005 to 2014
  • Smartphone Shipments by Region, World Markets, Forecast: 2005 to 2014 (Millions)
  • Smartphone Revenue by Region, World Markets, Forecast: 2005 to 2014 ($ Millions)
  • Smartphone Shipments by Operating System, World Markets, Forecast: 2005 to 2014 (Millions / %)
  • Application Storefronts
  • Number of Applications by Platform, World Markets, Forecast: 2008 to 2014
  • Smartphone Shipments by Region, World Markets, Forecast: 2005 to 2014 (Millions)
  • Smartphone Revenue by Region, World Markets, Forecast: 2005 to 2014 ($ Millions)
  • Overall Handset and Smartphone ASPs, World Markets, Forecast: 2005 to 2014 ($ and %)
  • Smartphone Shipments by Operating System, World Markets, Forecast: 2005 to 2014 (Millions and %)
  • Handset Shipments by Region, World Markets, Forecast: 2005 to 2014 (Millions)
  • Smartphone Shipments as a Percent of Total Handset Shipments, World Markets, Forecast: 2005 to 2014 (%)
  • Smartphone Shipments, North America, Forecast: 2005 to 2014 (Millions and %)
  • Smartphone Revenue, North America, Forecast: 2005 to 2014 ($ Millions and %)
  • Smartphone Shipments by Operating System North America, Forecast: 2005 to 2014 (Millions and %)
  • Smartphone Shipments, Latin America, Forecast: 2005 to 2014 (Millions and %)
  • Smartphone Revenue, Latin America, Forecast: 2005 to 2014 ($ Millions and %)
  • Smartphone Shipments by Operating System, Latin America, Forecast: 2005 to 2014 (Millions and %)
  • Smartphone Shipments, Western Europe, Forecast: 2005 to 2014 (Millions and %)
  • Smartphone Revenue, Western Europe, Forecast: 2005 to 2014 ($Millions and %)
  • Smartphone Shipments by Operating System, Western Europe, Forecast: 2005 to 2014 (Millions and %)
  • Smartphone Shipments, Eastern Europe, Forecast: 2005 to 2014 (Millions and %)
  • Smartphone Revenue, Eastern Europe, Forecast: 2005 to 2014 ($ Millions and %)
  • Smartphone Shipments by Operating System, Eastern Europe, Forecast: 2005 to 2014 (Millions and %)
  • Smartphone Shipments, Middle East and Africa, Forecast: 2005 to 2014 (Millions and %)
  • Smartphone Revenue, Middle East and Africa, Forecast: 2005 to 2014 ($ Millions and %)
  • Smartphone Shipments by Operating System, Middle East and Africa, Forecast: 2005 to 2014 (Millions and %)
  • Smartphone Shipments, Asia-Pacific, Forecast: 2005 to 2014 (Millions and %)
  • Smartphone Revenue, Asia-Pacific, Forecast: 2005 to 2014 ($ Millions and %)
  • Smartphone Shipments by Operating System, Asia-Pacific, Forecast: 2005 to 2014 (Millions and %)
  • Smartphone Shipments with Wi-Fi, World Markets, Forecast: 2005 to 2014 (Millions and %)
  • Smartphone Shipments with WiMAX, World Markets, Forecast: 2005 to 2014 (Millions and %)
  • Smartphone Shipments by Price Bands, World Markets, Forecast: 2005 to 2014 (Millions and %)

Charts
  • Smartphone Shipments as a Percentage of Total Handset Shipments World Markets, Forecast: 2005 to 2014
  • Smartphone Market Share by Vendor World Markets: 1H 2009
  • Smartphone Market Share by Vendor, World Markets: 1H 2009