Traffic Information for Navigation Systems

Services and Infrastructure for Real-Time, Historical, and Predictive Traffic Data

Traffic information could become become an enormous enabler for both navigation and telematics services, if the data were readily available and of high enough quality. Historically the user adoption and economic potential of traffic data has been limited by poor quality and sporadic coverage, but this situation is changing. This study examines the collection, aggregation and delivery methods involved in the expanding market for traffic information in North America, Europe and Asia, and reviews the existing and evolving business relationships in the industry. It evaluates the use of embedded roadway sensors, cellular, GPS probe, acoustic sensors, video, radar, microwave and RFID for collection of traffic information, and the use of cellular, satellite, RDS-TMC, digital radio and other technologies for real-time delivery of that information. The key role of traffic data aggregators is also analyzed, and the growing use of historical and predictive traffic data is assessed. The report identifies key market drivers, with a thorough examination of the relevant issues and market players for each major region. Quantitative forecasts cover North America, Europe and the Asia-Pacific region. Within each, the forecasts describe the user base as well as installed infrastructure. Estimates of addressable markets are also included.

What Questions Does This Report Answer?

  • What are the major trends in delivering traffic information to consumers?
  • What will affect the growth of traffic information systems?
  • What are the regional differences in traffic dissemination systems?
  • What is the status of technology for acquiring traffic data?
  • Which technologies are best positioned for future growth?
  • Who are the leading market players?
  • How will the traffic ecosystem evolve?

Who Needs This Report?

  • Automotive OEMs
  • Telematics service providers
  • Location-Based Services firms
  • Satellite radio providers
  • Digital map producers
  • Software developers
  • Application service providers
  • Traffic content aggregators
  • Government transportation organizations
  • Navigation system manufacturers
  • Venture capital firms
  • Wireless carriers

Table of Contents


Section 1.
EXECUTIVE SUMMARY
1.1. Data Collection
1.2. Data Aggregation
1.3. End-User Data Delivery
1.4. Longer-Term

Section 2.
STRATEGIC OVERVIEW
2.1. The Status of Traffic Data
2.1.1. Overview
2.1.2. Data Collectors and Infrastructure Providers
2.1.2.1. Acoustic
2.1.2.2. Cellular Probes
2.1.2.3. Electronic Toll Collection (ETC)
2.1.2.4. Embedded Loop Sensors
2.1.2.5. Floating Car Data/GPS Probes
2.1.2.6. Infrared
2.1.2.7. Microwave
2.1.2.8. Radar
2.1.2.9. Video
2.1.2.9.1. Summary of Data Collection Technology
2.1.3. Aggregators
2.1.4. Delivery
2.1.5. Standards
2.1.6. Historical and Predictive Data

Section 3.
TECHNOLOGY ISSUES
3.1. Technology Overview
3.1.1. Data Collection Overview
3.1.1.1. Floating-Car Data
3.1.1.2. Acoustic Sensors
3.1.1.3. Embedded Loop Sensors
3.1.1.4. Radar Sensors
3.1.1.5. Video-Based Sensors
3.1.1.6. Traffic Forecasting and Bayesian Data Modeling
3.1.2. Data Delivery Overview
3.1.3. Two-Way Data Communication
3.1.3.1. Cellular Technologies
3.1.3.1.1. GSM/CSD
3.1.3.1.2. GPRS
3.1.3.1.3. EDGE
3.1.3.1.4. CDMA
3.1.3.1.5. WCDMA/UMTS/HSDPA/FOMA
3.1.3.2. DSRC
3.1.3.3. One-Way DataTransmission
3.1.3.3.1. Satellite Radio
3.1.3.3.2. Terrestrial DMB
3.1.3.3.3. RDS-TMC
3.1.3.3.4. North American RDS Movements
3.1.3.3.5. European RDS Movements
3.1.3.4. HD Radio

Section 4.
BUSINESS ISSUES
4.1. Value Chain Analysis
4.2. Industry Roles
4.2.1. Media-Oriented Providers
4.2.2. Data Owners
4.2.3. Infrastructure Vendors
4.2.4. Data Aggregators
4.3. Business Issues
4.3.1. Monetization
4.4. Governing Bodies
4.4.1. ERTICO
4.4.2. US Department of Transportation
4.4.3. VICS
4.5. End-User Traffic Data Delivery
4.5.1. Dedicated Navigation Devices
4.5.2. Cellular Phones

Section 5.
MARKET FORECASTS
5.1. Guide to Partnerships and Existing Relationships
5.2. Traffic Markets
5.2.1. Real-Time Traffic User Markets
5.2.2. Global Overview
5.2.3. The North American Market (UPDATE)
5.2.4. The European Market (UPDATE)
5.2.4.1. France
5.2.4.2. Germany
5.2.4.3. United Kingdom
5.2.5. The Asia-Pacific Market
5.2.6. Rest of the World
5.3. Traffic Infrastructure and Data Markets
5.3.1. The North America Infrastructure Market (UPDATE)
5.3.2. The European Infrastructure Market
5.3.3. The Asia-Pacific Infrastructure Market (UPDATE)
5.3.4. Predictive Modeling and Floating-Car Data

Section 6.
PLAYER PROFILES
6.1. AirSage
6.2. The Automobile Association Ltd (AA)
6.3. Clear Channel Communications
6.3.1. About Clear Channel’s Total Traffic Network
6.4. Dash Navigation
6.5. Google Maps with Traffic
6.6. INRIX
6.7. IntelliOne
6.8. ITIS Holdings Plc
6.9. Journey Dynamics
6.10. NAVTEQ/Traffic.com
6.11. PTV
6.11.1. Traffic
6.11.2. Mobility
6.11.3. Logistics
6.11.4. Services
6.12. Speedinfo
6.13. TANN
6.14. Tele Atlas
6.15. T-Mobile Traffic
6.16. Tom Tom
6.17. TrafficCast Inc
6.18. TrafficGauge
6.19. TrafficMaster
6.20. Westwood One/ Metro Networks

Section 7.
COMPANY DIRECTORY

Section 8.
ACRONYMS
SCOPE OF STUDY
SOURCES AND METHODOLOGY
NOTES



Tables
  • Wireless Carrier Traffic Offerings, North America: 3Q 2007
  • Traffic-Aware Navigation Offerings, North America: 1Q 2006
  • Traffic-Aware Navigation Offerings, Europe: 1Q 2006
  • Traffic-Aware Navigation Offerings, Asia-Pacific: 1Q 2006
  • Paid or Registered Real-Time Traffic Users by Region, World Markets: 2004 to 2012
  • Paid or Registered Real Time Traffic User Device Type by Region, World Markets: 2004 to 2012
  • Traffic Information Service Revenue (Excluding 511 and Advertising Revenue) by Region, World Markets: 2004 to 2012
  • Addressable Market: Navigation System Shipments by Region, World Markets: 2004 to 2011
  • Addressable Market: Traffic Capable Navigation Shipments by Region, World Markets: 2004 to 2011
  • Vehicle Information and Communication System Users, Japan: 2004 to 2012
  • Traffic Sensing Infrastructure Installed Base by Region, World Markets: 2004 to 2012
  • Traffic Sensing Infrastructure Technology Share, North America: 2004 to 2012
  • Traffic Inter-player Relationships

Figures
  • Traffic Value Ecosystem, Typical for 2007
  • Diagram of ITIS Holdings Data Collection and Aggregation Process
  • Traffic Data Markets, as Defined by ITIS