Consumer Navigation Devices and Systems

The Changing Dynamics of In-dash, Portable, and Handset-based Navigation

As consumer navigation spreads to all consumer segments and device form factors, the navigation ecosystem is maturing, with consolidation and vertical integration as the main trends. Other significant market developments are connected navigation, convergence, and integration with LBS services. While navigation continues to exhibit healthy growth levels in Europe and North America, the biggest growth in the future will come from developing regions such as China, India, Russia, and Brazil.

RR-NAV-08 provides a complete overview of the state of consumer navigation including identification of major trends, a detailed evaluation of form factors (SWOT analysis), and an in-depth discussion of the ecosystem and value chain, business models, drivers, and barriers, as well as detailed forecasts per region and type. Recommendations for the navigation industry and specific players are also included.

What Questions Does This Report Answer?

  • Which navigation form factors will be successful in which regions?
  • How many navigation units will ship in the next five years?
  • What will be the revenue generated by navigation devices and systems in the next five years?
  • Which alternative navigation form factors will emerge?
  • Who are the main players in the navigation ecosystem?
  • How will the navigation value chain evolve in the future?
  • What are the main barriers and drivers in the navigation market
  • What are the key success factors for navigation vendors?
  • Which strategy should navigation vendors follow?

Who Needs This Report?

  • PND vendors
  • Navigation hardware and software vendors
  • Handset and PDA manufacturers
  • Digital map and content providers
  • Traffic information providers
  • Speech technology providers
  • Cellular carriers and service providers
  • Car manufacturers
  • GPS semiconductor vendors
  • Internet mapping sites
  • Advertising companies
  • Navigation platform providers

Table of Contents


Section 1.
EXECUTIVE SUMMARY
1.1. Trends in Consumer Navigation
1.2. The Consumer Navigation Ecosystem
1.3. Drivers, Barriers, and Business Models
1.4. Navigation Form Factors
1.5. Consumer Navigation Forecasts
1.6. Conclusions

Section 2.
RECOMMENDATIONS
2.1. Recommendations to the Navigation Ecosystem
2.2. Recommendations to Car Manufacturers and In-Dash Navigation Vendors
2.3. Recommendations to PND Vendors
2.4. Recommendations to Carriers and Off-Board Handset-Based Navigation Vendors
2.5. Recommendations to Handset Manufacturers
2.6. Recommendations to Digital Map, Traffic, and Other Navigation Content Providers

Section 3.
CONSUMER NAVIGATION TECHNOLOGIES
3.1. Navigation Hardware and Software and Development Platforms
3.2. GPS and GNSS Satellite and Receiver Technology
3.2.1. GPS-Receiver Technology
3.2.2. GNSS Satellite Systems
3.2.2.1. GPS
3.2.2.2. Galileo
3.2.2.3. GLONASS
3.2.2.4. WAAS, EGNOS, and CAGAN
3.3. GPS Antennas
3.4. Speech Technology
3.4.1. Text to Speech (TTS)
3.4.2. Voice Recognition
3.5. Sensor Technology

Section 4.
CONSUMER NAVIGATION EXPLAINED
4.1. Definitions and User Modes
4.2. Consumer Navigation Form Factors
4.2.1. In-Dash Factory-Installed Navigation Systems
4.2.2. In-Dash Aftermarket Navigation Systems
4.2.3. Non-Connected PNDs
4.2.4. Connected PNDs
4.2.5. Handset and PDA-Based On-Board and Hybrid Navigation Systems
4.2.6. Handset-Based Off-Board
4.2.7. Other Navigation Form Factors
4.3. Navigation User Behavior and Segmentation
4.3.1. Navigation Segments
4.3.2. Navigation User Behavior
4.4. Consumer Navigation Functions, Features, and Components
4.4.1. User Interface Components
4.4.1.1. Touch Screens
4.4.1.2. Speech Recognition and Text-to-Speech
4.4.1.3. Gesture- and Motion-Based User Interfaces
4.4.2. Navigation Content
4.4.2.1. Digital Maps
4.4.2.2. Traffic Information
4.4.2.3. Speed Traps
4.4.2.4. POIs and Other Navigation Content
4.4.3. Connectivity
4.4.4. Multimedia Features

Section 5.
CONSUMER NAVIGATION MARKET PLAYERS,
5.1. Major Trends
5.1.1. Acquisitions, Consolidation, and Fall Out
5.1.2. Vertical Integration and Partnerships
5.2. Navigation Market Players and Ecosystem
5.2.1. Car Manufacturers
5.2.2. In-Dash Navigation Vendors
5.2.3. PND Vendors
5.2.4. On-Board Navigation Software Vendors
5.2.5. Off-Board Navigation Software Vendors
5.2.5.1. Free Solutions
5.2.5.1.1. amAze (LocatioNet)
5.2.5.1.2. Jentro
5.2.5.1.3. Google Maps
5.2.5.2. Paying Solutions
5.2.5.3. Hybrid Solutions
5.2.6. Cellular Carriers
5.2.7. Handset Manufacturers
5.2.8. Digital Map Providers
5.2.9. Traffic Information Providers
5.2.10. Navigation Content Providers
5.2.11. Navigation Component Providers
5.2.12. Navigation Platform Providers
5.2.13. Retailers

Section 6.
CONSUMER NAVIGATION TRENDS, DRIVERS,
6.1. Main Trends
6.1.1. Connected PNDs (Real-Time Two-Way Connectivity)
6.1.2. Traffic Information Services
6.1.3. Map Updates
6.1.4. Real-Time Connected Navigation Content
6.1.5. 3D Digital Map Content
6.1.6. Multi-Mode Navigation
6.1.7. New Navigation Form Factors
6.1.8. Speech Technology
6.1.9. Integration of Navigation and Location-Based Services
6.1.10. Open Development Platforms
6.1.11. Multimedia Features
6.1.12. GPS Technology
6.1.13. Low-End Navigation Solutions
6.1.14. Packages and Service Bundles
6.2. Drivers
6.2.1. Navigation as a Fundamental and Universal Consumer Need
6.2.2. Cost Savings
6.2.3. Value-Added Services and Content
6.2.4. User Awareness and Education
6.2.5. Affordability and Pricing Method
6.2.6. Availability
6.2.7. Enhanced and Safe User Interfaces
6.2.8. Convergence and New Form Factors
6.3. Barriers
6.3.1. Safety and Security Legislation
6.3.2. GPS-Handset Availability
6.3.3. Subscription-Based Business Models
6.3.4. Technical Limitations of GPS-Technology and Cellular Networks
6.4. Business Models
6.4.1. One-Off Costs
6.4.2. Subscription-Based Models
6.4.3. Pay per Use
6.4.4. Packages and Bundled Offers
6.4.5. Advertising-Based Models

Section 7.
CONSUMER NAVIGATION MARKET FORECASTS
7.1. Forecast Definitions, Methodology, and Assumptions
7.1.1. Definitions
7.1.1.1. Navigation Form Factor Definitions
7.1.1.2. Geographical Regions
7.1.2. Methodology
7.1.2.1. General Methodology
7.1.2.2. Step-by-Step Methodology
7.2. North America
7.3. Latin America
7.4. Western Europe
7.5. Eastern Europe
7.6. Asia-Pacific
7.7. Africa & Middle East

Section 8.
COMPANY PROFILES
8.1. Acer
8.2. Airbiquity
8.3. ALK Technologies
8.4. Alpine Electronics
8.5. Appello
8.6. Apple
8.7. AT&T
8.8. Becker (Harman International)
8.9. Best Buy
8.10. Blaupunkt
8.11. BMW
8.12. Clarion
8.13. Continental (Siemens VDO)
8.14. Dash
8.15. DeCarta
8.16. Delphi
8.17. Denso
8.18. Fine Digital
8.19. Fujitsu Ten
8.20. Garmin International
8.21. Google
8.22. Harman / Kardon (Harmon International)
8.23. Hewlett-Packard
8.24. Intellinav (Netropa)
8.25. Intrinsyc
8.26. Jentro
8.27. LG
8.28. LocatioNet
8.29. Loquendo
8.30. Kenwood
8.31. Magellan
8.32. MapQuest
8.33. Medion
8.34. Microsoft
8.35. Mio/Mitac
8.36. Navigation Solutions
8.37. Navigon AG
8.38. Nav N Go
8.39. NAVTEQ Corp
8.40. Networks in Motion
8.41. Nokia
8.42. Nuance
8.43. Palm
8.44. Panasonic
8.45. Pioneer Corp
8.46. Route 66
8.47. Samsung
8.48. SiRF
8.49. Sony Electronics Corp
8.50. Sony Ericsson
8.51. Sprint
8.52. SVOX
8.53. Tele Atlas NV
8.54. TeleNav
8.55. Telmap
8.56. Thinkware
8.57. TomTom BV
8.58. Verizon
8.59. ViaMichelin
8.60. Vodafone
8.61. Wayfinder
8.62. Webraska Mobile Technologies (Maternaut)
8.63. Yahoo!

Section 9.
COMPANY DIRECTORY

Section 10.
ACRONYMS
ECOSYSTEM, AND VALUE CHAIN
BARRIERS, AND BUSINESS MODELS
SCOPE OF STUDY
SOURCES AND METHODOLOGY
NOTES



Tables
  • Navigation Device Form Factor SWOT, World Market, 2008
  • Navigation System and Device Shipments by Type, World Market, Forecast: 2005 to 2013
  • Navigation System and Device Installed Base by Type, World Market, Forecast: 2005 to 2013
  • Navigation System and Device Revenue by Type, World Market, Forecast: 2005 to 2013
  • Navigation System and Device Shipments by Region, World Market, Forecast: 2005 to 2013
  • Navigation Device Form Factor SWOT - In-Dash Factory Installed, World Market, 2008
  • Navigation Device Form Factor SWOT - In-Dash Aftermarket, World Market, 2008
  • Navigation Device Form Factor SWOT - Non-Connected PNDs, World Market, 2008
  • Navigation Device Form Factor SWOT - Connected PNDs, World Market, 2008
  • Navigation Device Form Factor SWOT - On-Board, World Market, 2008
  • Navigation Device Form Factor SWOT - Off-Board, World Market, 2008
  • Navigation Device Form Factor SWOT - Other, World Market, 2008
  • In-Dash Factory Installed Navigation System and Device Shipments by Region, World Market, Forecast: 2005 to 2013
  • In-Dash Aftermarket Navigation System and Device Shipments by Region, World Market, Forecast: 2005 to 2013
  • Non-Connected PND System and Device Shipments by Region, World Market, Forecast: 2005 to 2013
  • Connected PND System and Device Shipments by Region, World Market, Forecast: 2005 to 2013
  • On-Board Handset-Based Navigation System and Device Shipments by Region, World Market, Forecast: 2005 to 2013
  • Off-Board Handset-Based Navigation System and Device Shipments by Region, World Market, Forecast: 2005 to 2013
  • Other Navigation System and Device Shipments by Region, World Market, Forecast: 2005 to 2013
  • Off-Board Navigation Offers, World Market, 2008
  • Consumer Navigation Business Models, World Market, 2008
  • Geographical Regions by Country, World Market, 2008
  • Navigation System and Device Shipments by Type, North America, Forecast: 2005 to 2013
  • Navigation System and Device Installed Base by Type, North America, Forecast: 2005 to 2013
  • Navigation System and Device In-Car Penetration by Type, North America, Forecast: 2005 to 2013
  • Navigation System and Device Revenue by Type, North America, Forecast: 2005 to 2013
  • Navigation System and Device Shipments by Type, Latin America, Forecast: 2005 to 2013
  • Navigation System and Device Installed Base by Type, Latin America, Forecast: 2005 to 2013
  • Navigation System and Device In-Car Penetration by Type, Latin America, Forecast: 2005 to 2013
  • Navigation System and Device Revenue by Type, Latin America, Forecast: 2005 to 2013
  • Navigation System and Device Shipments by Type, Western Europe, Forecast: 2005 to 2013
  • Navigation System and Device Installed Base by Type, Western Europe, Forecast: 2005 to 2013
  • Navigation System and Device In-Car Penetration by Type, Western Europe, Forecast: 2005 to 2013
  • Navigation System and Device Revenue by Type, Western Europe, Forecast: 2005 to 2013
  • Navigation System and Device Shipments by Type, Eastern Europe, Forecast: 2005 to 2013
  • Navigation System and Device Installed Base by Type, Eastern Europe, Forecast: 2005 to 2013
  • Navigation System and Device In-Car Penetration by Type, Eastern Europe, Forecast: 2005 to 2013
  • Navigation System and Device Revenue by Type, Eastern Europe, Forecast: 2005 to 2013
  • Navigation System and Device Shipments by Type, Asia-Pacific, Forecast: 2005 to 2013
  • Navigation System and Device Installed Base by Type, Asia-Pacific, Forecast: 2005 to 2013
  • Navigation System and Device In-Car Penetration by Type, Asia-Pacific, Forecast: 2005 to 2013
  • Navigation System and Device Revenue by Type, Asia-Pacific, Forecast: 2005 to 2013
  • Navigation System and Device Shipments by Type, Africa and the Middle East, Forecast: 2005 to 2013
  • Navigation System and Device Installed Base by Type, Africa and the Middle East, Forecast: 2005 to 2013
  • Navigation System and Device In-Car Penetration by Type, Africa and the Middle East, Forecast: 2005 to 2013
  • Navigation System and Device Revenue by Type, Africa and the Middle East, Forecast: 2005 to 2013

Charts
  • Navigation System and Device Shipments by Type, World Market, 2008
  • Navigation System and Device Shipments by Type, World Market, 2013
  • Navigation System and Device Installed Base by Type, World Market, 2008
  • Navigation System and Device Installed Base by Type, World Market, 2013
  • Navigation System and Device Revenue by Type, World Market, Forecast: 2005 to 2013
  • Navigation System and Device Shipments by Region, World Market, Forecast: 2005 to 2013
  • Navigation System and Device Shipments by Region, World Market, Forecast: 2005 to 2013
  • In-Dash Factory Installed Navigation System and Device Shipments by Region, World Market, Forecast: 2005 to 2013
  • In-Dash Aftermarket Navigation System and Device Shipments by Region, World Market, Forecast: 2005 to 2013
  • Non-Connected PND System and Device Shipments by Region, World Market, Forecast: 2005 to 2013
  • Connected PND System and Device Shipments by Region, World Market, Forecast: 2005 to 2013
  • On-Board Handset-Based Navigation System and Device Shipments by Region, World Market, Forecast: 2005 to 2013
  • Off-Board Handset-Based Navigation System and Device Shipments by Region, World Market, Forecast: 2005 to 2013
  • Other Navigation System and Device Shipments by Region, World Market, Forecast: 2005 to 2013
  • Thinking about the current GPS navigation device that you use in the car, which of the following best describes how often you typically use it?,
  • And for which of the following reasons do you typically use your GPS navigation device? (Please check all that apply),
  • Which, if any, of the following features do you use on the GPS device that you use in the car? (Please check all that apply),
  • Navigation System and Device Shipments by Type, North America, Forecast: 2005 to 2013
  • Navigation System and Device Installed Base by Type, North America, Forecast: 2005 to 2013
  • Navigation System and Device In-Car Penetration by Type, North America, Forecast: 2005 to 2013
  • Navigation System and Device Revenue by Type, North America, Forecast: 2005 to 2013
  • Navigation System and Device Shipments by Type, Latin America, Forecast: 2005 to 2013
  • Navigation System and Device Installed Base by Type, Latin America, Forecast: 2005 to 2013
  • Navigation System and Device In-Car Penetration by Type, Latin America, Forecast: 2005 to 2013
  • Navigation System and Device Revenue by Type, Latin America, Forecast: 2005 to 2013
  • Navigation System and Device Shipments by Type, Western Europe, Forecast: 2005 to 2013
  • Navigation System and Device Installed Base by Type, Western Europe, Forecast: 2005 to 2013
  • Navigation System and Device In-Car Penetration by Type, Western Europe, Forecast: 2005 to 2013
  • Navigation System and Device Revenue by Type, Western Europe, Forecast: 2005 to 2013
  • Navigation System and Device Shipments by Type, Eastern Europe, Forecast: 2005 to 2013
  • Navigation System and Device Installed Base by Type, Eastern Europe, Forecast: 2005 to 2013
  • Navigation System and Device In-Car Penetration by Type, Eastern Europe, Forecast: 2005 to 2013
  • Navigation System and Device Revenue by Type, Eastern Europe, Forecast: 2005 to 2013
  • Navigation System and Device Shipments by Type, Asia-Pacific, Forecast: 2005 to 2013
  • Navigation System and Device Installed Base by Type, Asia-Pacific, Forecast: 2005 to 2013
  • Navigation System and Device In-Car Penetration by Type, Asia-Pacific, Forecast: 2005 to 2013
  • Navigation System and Device Revenue by Type, Asia-Pacific, Forecast: 2005 to 2013
  • Navigation System and Device Shipments by Type, Africa and the Middle East, Forecast: 2005 to 2013
  • Navigation System and Device Installed Base by Type, Africa and the Middle East, Forecast: 2005 to 2013
  • Navigation System and Device In-Car Penetration by Type, Africa and the Middle East, Forecast: 2005 to 2013
  • Navigation System and Device Revenue by Type, Africa and the Middle East, Forecast: 2005 to 2013

Figures
  • Portable Navigation Form Factors and Convergence
  • Consumer Navigation Devices and Systems: Ecosystem and Value Chain
  • Geographical Regions