Consumer Navigation Devices and Systems

The Changing Dynamics of In-dash, Portable, and Handset-based Navigation

As consumer navigation spreads to all consumer segments and device form factors, the navigation ecosystem is maturing, with consolidation and vertical integration as the main trends. Other significant market developments are connected navigation, convergence, and integration with LBS services. While navigation continues to exhibit healthy growth levels in Europe and North America, the biggest growth in the future will come from developing regions such as China, India, Russia, and Brazil.

RR-NAV-08 provides a complete overview of the state of consumer navigation including identification of major trends, a detailed evaluation of form factors (SWOT analysis), and an in-depth discussion of the ecosystem and value chain, business models, drivers, and barriers, as well as detailed forecasts per region and type. Recommendations for the navigation industry and specific players are also included.

What Questions Does This Report Answer?

Which navigation form factors will be successful in which regions?
How many navigation units will ship in the next five years?
What will be the revenue generated by navigation devices and systems in the next five years?
Which alternative navigation form factors will emerge?
Who are the main players in the navigation ecosystem?
How will the navigation value chain evolve in the future?
What are the main barriers and drivers in the navigation market
What are the key success factors for navigation vendors?
Which strategy should navigation vendors follow?

Who Needs This Report?

PND vendors
Navigation hardware and software vendors
Handset and PDA manufacturers
Digital map and content providers
Traffic information providers
Speech technology providers
Cellular carriers and service providers
Car manufacturers
GPS semiconductor vendors
Internet mapping sites
Advertising companies
Navigation platform providers

1.1. Trends in Consumer Navigation
1.2. The Consumer Navigation Ecosystem
1.3. Drivers, Barriers, and Business Models
1.4. Navigation Form Factors
1.5. Consumer Navigation Forecasts
1.6. Conclusions
2.1. Recommendations to the Navigation Ecosystem
2.2. Recommendations to Car Manufacturers and In-Dash Navigation Vendors
2.3. Recommendations to PND Vendors
2.4. Recommendations to Carriers and Off-Board Handset-Based Navigation Vendors
2.5. Recommendations to Handset Manufacturers
2.6. Recommendations to Digital Map, Traffic, and Other Navigation Content Providers
3.1. Navigation Hardware and Software and Development Platforms
3.2. GPS and GNSS Satellite and Receiver Technology
3.2.1. GPS-Receiver Technology
3.2.2. GNSS Satellite Systems
3.2.2.1. GPS
3.2.2.2. Galileo
3.2.2.3. GLONASS
3.2.2.4. WAAS, EGNOS, and CAGAN
3.3. GPS Antennas
3.4. Speech Technology
3.4.1. Text to Speech (TTS)
3.4.2. Voice Recognition
3.5. Sensor Technology
4.1. Definitions and User Modes
4.2. Consumer Navigation Form Factors
4.2.1. In-Dash Factory-Installed Navigation Systems
4.2.2. In-Dash Aftermarket Navigation Systems
4.2.3. Non-Connected PNDs
4.2.4. Connected PNDs
4.2.5. Handset and PDA-Based On-Board and Hybrid Navigation Systems
4.2.6. Handset-Based Off-Board
4.2.7. Other Navigation Form Factors
4.3. Navigation User Behavior and Segmentation
4.3.1. Navigation Segments
4.3.2. Navigation User Behavior
4.4. Consumer Navigation Functions, Features, and Components
4.4.1. User Interface Components
4.4.1.1. Touch Screens
4.4.1.2. Speech Recognition and Text-to-Speech
4.4.1.3. Gesture- and Motion-Based User Interfaces
4.4.2. Navigation Content
4.4.2.1. Digital Maps
4.4.2.2. Traffic Information
4.4.2.3. Speed Traps
4.4.2.4. POIs and Other Navigation Content
4.4.3. Connectivity
4.4.4. Multimedia Features
5.1. Major Trends
5.1.1. Acquisitions, Consolidation, and Fall Out
5.1.2. Vertical Integration and Partnerships
5.2. Navigation Market Players and Ecosystem
5.2.1. Car Manufacturers
5.2.2. In-Dash Navigation Vendors
5.2.3. PND Vendors
5.2.4. On-Board Navigation Software Vendors
5.2.5. Off-Board Navigation Software Vendors
5.2.5.1. Free Solutions
5.2.5.1.1. amAze (LocatioNet)
5.2.5.1.2. Jentro
5.2.5.1.3. Google Maps
5.2.5.2. Paying Solutions
5.2.5.3. Hybrid Solutions
5.2.6. Cellular Carriers
5.2.7. Handset Manufacturers
5.2.8. Digital Map Providers
5.2.9. Traffic Information Providers
5.2.10. Navigation Content Providers
5.2.11. Navigation Component Providers
5.2.12. Navigation Platform Providers
5.2.13. Retailers
6.1. Main Trends
6.1.1. Connected PNDs (Real-Time Two-Way Connectivity)
6.1.2. Traffic Information Services
6.1.3. Map Updates
6.1.4. Real-Time Connected Navigation Content
6.1.5. 3D Digital Map Content
6.1.6. Multi-Mode Navigation
6.1.7. New Navigation Form Factors
6.1.8. Speech Technology
6.1.9. Integration of Navigation and Location-Based Services
6.1.10. Open Development Platforms
6.1.11. Multimedia Features
6.1.12. GPS Technology
6.1.13. Low-End Navigation Solutions
6.1.14. Packages and Service Bundles
6.2. Drivers
6.2.1. Navigation as a Fundamental and Universal Consumer Need
6.2.2. Cost Savings
6.2.3. Value-Added Services and Content
6.2.4. User Awareness and Education
6.2.5. Affordability and Pricing Method
6.2.6. Availability
6.2.7. Enhanced and Safe User Interfaces
6.2.8. Convergence and New Form Factors
6.3. Barriers
6.3.1. Safety and Security Legislation
6.3.2. GPS-Handset Availability
6.3.3. Subscription-Based Business Models
6.3.4. Technical Limitations of GPS-Technology and Cellular Networks
6.4. Business Models
6.4.1. One-Off Costs
6.4.2. Subscription-Based Models
6.4.3. Pay per Use
6.4.4. Packages and Bundled Offers
6.4.5. Advertising-Based Models
7.1. Forecast Definitions, Methodology, and Assumptions
7.1.1. Definitions
7.1.1.1. Navigation Form Factor Definitions
7.1.1.2. Geographical Regions
7.1.2. Methodology
7.1.2.1. General Methodology
7.1.2.2. Step-by-Step Methodology
7.2. North America
7.3. Latin America
7.4. Western Europe
7.5. Eastern Europe
7.6. Asia-Pacific
7.7. Africa & Middle East
8.1. Acer
8.2. Airbiquity
8.3. ALK Technologies
8.4. Alpine Electronics
8.5. Appello
8.6. Apple
8.7. AT&T
8.8. Becker (Harman International)
8.9. Best Buy
8.10. Blaupunkt
8.11. BMW
8.12. Clarion
8.13. Continental (Siemens VDO)
8.14. Dash
8.15. DeCarta
8.16. Delphi
8.17. Denso
8.18. Fine Digital
8.19. Fujitsu Ten
8.20. Garmin International
8.21. Google
8.22. Harman / Kardon (Harmon International)
8.23. Hewlett-Packard
8.24. Intellinav (Netropa)
8.25. Intrinsyc
8.26. Jentro
8.27. LG
8.28. LocatioNet
8.29. Loquendo
8.30. Kenwood
8.31. Magellan
8.32. MapQuest
8.33. Medion
8.34. Microsoft
8.35. Mio/Mitac
8.36. Navigation Solutions
8.37. Navigon AG
8.38. Nav N Go
8.39. NAVTEQ Corp
8.40. Networks in Motion
8.41. Nokia
8.42. Nuance
8.43. Palm
8.44. Panasonic
8.45. Pioneer Corp
8.46. Route 66
8.47. Samsung
8.48. SiRF
8.49. Sony Electronics Corp
8.50. Sony Ericsson
8.51. Sprint
8.52. SVOX
8.53. Tele Atlas NV
8.54. TeleNav
8.55. Telmap
8.56. Thinkware
8.57. TomTom BV
8.58. Verizon
8.59. ViaMichelin
8.60. Vodafone
8.61. Wayfinder
8.62. Webraska Mobile Technologies (Maternaut)
8.63. Yahoo!

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Consumer Navigation Devices and Systems

The Changing Dynamics of In-dash, Portable, and Handset-based Navigation