The Mobile TV Market

Mobile Broadcast and Cellular TV Technologies, Services, Network Infrastructure, Content, Devices, Semiconductors and Software, Business Models

The mobile TV market is a dynamically evolving convergence of the media, mobile communications, and consumer electronics industries. It consists of a global ecosystem of content providers, service providers and retailers, network operators, and network and device equipment vendors. The mobile TV ecosystem collectively provides an end-to-end, information and entertainment (“infotainment”) service over wireless networks to end-users in mobile environments. The mobile TV market has tremendous long-term promise as a next-generation infotainment experience. It will emerge over the next few years to grow to a value of more than $50 billion by 2013.

This study provides an overview of the global mobile TV market, including the key technologies, services, network infrastructure, content, devices, semiconductors and software, and business models. Market forecasts and strategic insights are also included.

What Questions Does This Report Answer?

  • What are the key market and ecosystem trends, drivers and barriers?
  • Who are the key mobile TV ecosystem participants?
  • What are the key underlying mobile TV technologies?
  • What are the major types of mobile TV content, services and devices?
  • How many users will adopt mobile TV services?
  • How many and what type of devices will support mobile TV services?
  • How much revenue will be generated by mobile TV services and devices?
  • What are the mobile TV business models?
  • What are key strategic insights for successful market growth?

Who Needs This Report?

  • Mobile content producers, aggregators and advertisers
  • Mobile cellular network operators
  • Broadcast TV network operators
  • Consumer electronics retailers
  • Mobile device manufacturers
  • Mobile network and device equipment vendors
  • Semiconductor and software vendors
  • Mobile industry organizations and standards bodies



Section 1.
EXECUTIVE SUMMARY
1.1. Technologies, Products, and Services
1.2. Summary of Market Forecasts
1.3. “Simplifying the Playbook”

Section 2.
MARKET OVERVIEW
2.1. Market Definition and History
2.2. Key Drivers
2.2.1. Mobile Infotainment Demand
2.2.2. Mobile Cellular Market Evolution
2.2.3. Mobile Video Content Adoption
2.2.4. Digital Television Transition
2.3. Key Barriers
2.3.1. Global Economic Recession Impacts
2.3.2. Regional Technology Fragmentation
2.3.3. Complicated Regional Ecosystem Models
2.3.4. Premature Market Expectations

Section 3.
ECOSYSTEM
3.1. Introduction
3.2. Content Providers
3.3. Service Providers
3.4. Network Operators
3.5. Network Equipment Vendors
3.6. Device Equipment Vendors

Section 4.
CONTENT
4.1. Introduction
4.2. Key Drivers
4.2.1. Mobile Content Security
4.2.2. Premium Mobile Multimedia Bundling
4.3. Key Barriers
4.3.1. Lack of Mobile Distribution Rights
4.3.2. Limited Interactive Data Service Access
4.4. Traditional Mobile TV Content
4.5. Custom Mobile TV Content
4.6. Interactive Mobile TV Content and Services
4.7. Mobile TV Advertising

Section 5.
TECHNOLOGIES
5.1. Introduction
5.1.1. Mobile TV Service Delivery Platforms
5.2. Cellular Mobile TV Technologies
5.2.1. Cellular Unicasting
5.2.2. Cellular Multicasting
5.3. Broadcast Mobile TV Technologies
5.3.1. ATSC Mobile DTV
5.3.2. DVB-H
5.3.3. DVB-SH
5.3.4. CMMB
5.3.5. T-DMB
5.3.6. S-DMB
5.3.7. FLO
5.4. ISDB-T One-Seg
5.5. Comparison of Mobile TV Technologies
5.6. Summary of Mobile TV Technology Forecasts
5.7. Complementary Mobile TV Technologies
5.7.1. 3G Cellular
5.7.2. Bluetooth
5.7.3. GPS
5.7.4. Wi-Fi
5.7.5. USB
5.7.6. Time-Shifting Technologies
5.7.7. Place-Shifting Technologies

Section 6.
SERVICES
6.1. Introduction
6.1.1. Long Tail of Mobile TV Services
6.2. Key Drivers
6.2.1. Incremental Revenue Streams
6.2.2. Wholesale Mobile TV Service Providers
6.2.3. Expanded Retail Channels
6.3. Key Barriers
6.3.1. Lack of Effective Marketing Campaigns
6.3.2. Unadopted Business Models
6.4. Regional Mobile TV Services
6.4.1. Asia-Pacific Regional Services
6.4.2. Europe Regional Services
6.4.3. North America Regional Services
6.4.4. Latin America Regional Services
6.4.5. Africa and the Middle East Regional Services
6.5. Summary of Mobile TV Service Forecasts

Section 7.
DEVICES
7.1. Introduction
7.1.1. Mobile TV Semiconductor Platforms
7.2. Key Drivers
7.2.1. Mobile Multimedia Innovation
7.2.2. Semiconductor Platform Integration
7.2.3. Mobile Consumer Device Proliferation
7.3. Key Barriers
7.3.1. Declining Handset Replacement Rates
7.3.2. Continued Limited Device Availability
7.3.3. Increase in Device Costs
7.4. Mobile TV Devices
7.4.1. Cellular Handsets
7.4.2. Mobile Internet Devices
7.4.3. Automotive Infotainment Systems
7.4.4. Portable Navigation Devices
7.4.5. Portable Media Players
7.4.6. Other Mobile TV Devices
7.5. Summary of Mobile TV Device Forecasts

Section 8.
BUSINESS MODELS
8.1. Introduction
8.2. Subscription Business Models
8.3. Advertising Business Models
8.4. Other Business Models
8.5. Hybrid Business Models

Section 9.
MARKET FORECASTS
9.1. Mobile TV Market
9.2. Mobile TV Services
9.3. Mobile TV Devices

Section 10.
CONCLUSION: SIMPLIFYING THE PLAYBOOK

Section 11.
SELECTED MOBILE TV COMPANIES

Section 12.
MOBILE TV INDUSTRY ORGANIZATIONS

Section 13.
ACRONYMS


SCOPE OF STUDY
SOURCES AND METHODOLOGY

Tables
  • 3G Cellular Subscribers by Region, World Market, Forecast: 2007 to 2013
  • 3G Cellular Handset Shipments by Type, World Market, Forecast: 2007 to 2013
  • Broadcast TV Technology Transition, Selected Countries
  • Mobile TV Technology, Key Features, Selected Regions
  • Cellular Subscribers, Annual Revenue per User, Selected Markets: 2003 to 2007
  • Mobile TV Services, Selected Commercial Operations by Region
  • Mobile Consumer Device Shipments by Type, World Market, Forecast: 2007 to 2013
  • Mobile TV Market Size by Type, World Market, Forecast: 2007 to 2013
  • Mobile TV Market Revenue by Type, World Market, Forecast: 2007 to 2013
  • Mobile TV Users by Type, World Market, Forecast: 2007 to 2013
  • Mobile TV User Revenue by Type, World Market, Forecast: 2007 to 2013
  • Mobile TV Users by Region, World Market, Forecast: 2007 to 2013

Charts
  • . Mobile TV Market Size by Type, World Market, Forecast: 2007 to 2013
  • . Mobile TV Market Revenue by Type, World Market, Forecast: 2007 to 2013
  • . Percentage of Consumers with Video-Enabled Handsets, Selected Countries
  • . Percentage of Consumers Who Consider Video to Be an Essential Handset Feature, Selected Countries
  • . Average Consumer Use of Video/TV Feature on a Handset, Selected Countries
  • . Mobile TV Users by Technology, World Market, Forecast: 2007 to 2013
  • . Mobile TV Device Shipments by Technology, World Market, Forecast: 2007 to 2013
  • . Mobile TV Users by Type, World Market, Forecast: 2007 to 2013
  • . Mobile TV Users by Region, World Market, Forecast: 2007 to 2013
  • . Mobile TV User Revenue by Type, World Market, Forecast: 2007 to 2013
  • . Mobile TV Device Shipments by Type, World Market, Forecast: 2007 to 2013
  • . Mobile TV Device Shipments by Region, World Market, Forecast: 2007 to 2013
  • . Mobile TV Device Revenue by Type, World Market, Forecast: 2007 to 2013

Figures
  • The First Portable Television – Sony TV-8-301
  • Mobile Digital TV Technology Deployments – Selected Countries
  • Mobile TV Ecosystem – Hybrid Business Model
  • Mobile TV Electronic Service Guide
  • Mobile TV Service Delivery Platform Architecture
  • Cellular Multicast Mobile TV Network Architecture
  • Broadcast Mobile TV Network Architecture
  • The Long Tail of Mobile TV and Video Content
  • Single Chip Mobile TV Platform
  • Nokia N77 DVB-H Mobile TV Handset