Cellular M2M Markets

Market Opportunities and Trends for Embedded Modules

The cellular M2M module market grew strongly over the course of 2007 and looks set to continue this strong growth over the period from 2008 through 2013. Nevertheless, cellular M2M module vendors face increasingly challenging pressures on their abilities to earn a profit. These market pressures include: commoditization, threat of obsolescence in the value chain, and competition from Asia-Pacific based module vendors. Conversely, the cellular M2M module market enjoys some key benefits, in contrast to the (now largely defunct) market for modules used in mobile handsets: significant application fragmentation, growing application complexity, and North American certification challenges. This study discusses these market forces, analyzes cellular M2M module vendor strategic responses, provides 2006 and 2007 vendor market share data, and forecasts cellular M2M module shipment and revenue growth for the period from 2008 through 2013, segmented by region, application, and air interface stan

What Questions Does This Report Answer?

  • What were the cellular M2M module market size and module vendor market shares in 2006 and 2007?
  • What is the cellular M2M module market size, in shipments and revenue, segmented by region, application, and air interface standard?
  • What is the cellular M2M module market forecast, by shipment and revenue, segmented by region, application, and air interface standard?
  • What are the major strategic market forces impacting the cellular M2M market for module vendors?
  • What are the strategic responses of cellular M2M module vendors to market forces and resulting market trends?
  • What are the key cellular M2M profiles and analysis for module vendors Cinterion Wireless Modules, Wavecom, Motorola, SIMCOM Wireless Solutions, Enfora, Telit Communications, Kyocera Wireless, and Sierra Wireless?

Who Needs This Report?

  • Cellular M2M embedded module vendors
  • Cellular M2M value chain participants: cellular IC suppliers, equipment makers, service providers, VARs, application developers, and system integrators
  • Stock analysis firms covering the cellular communications market
  • Venture capital firms involved in the cellular and cellular M2M markets
  • Consultants advising clients in the cellular M2M market



Section 1.
EXECUTIVE SUMMARY

1.1. Market Overview and Competitive Landscape
1.2. Market Forecast, Drivers, and Challenges

Section 2.
MARKET ISSUES

2.1. Market Overview
2.1.1. Market Definition and History
2.1.2. General Issues and Trends
2.1.2.1. Market Application Fragmentation and Complexity
2.1.2.2. Shift to 3G…and Beyond
2.1.2.3. Module and Connectivity Service Pricing
2.1.2.4. Application Development Platforms and Remote Device Management Services
2.1.2.5. North American Mobile Network Operator Certification Challenges
2.1.3. Summary of Market Drivers and Enablers
2.1.4. Summary of Market Challenges and Inhibitors
2.2. Competitive Landscape and Value Chain Analysis
2.2.1. Module Vendors 2007 Market Share Analysis
2.2.2. Module Commoditization Pressures
2.2.2.1. Customer Perceptions of Modules as “Bit-Pipes”
2.2.2.2. Threat from APAC Module Vendors
2.2.2.3. Threat from Cellular Baseband Chipset Vendors
2.2.2.4. Need for Operational Efficiency
2.2.3. Reference Designs and Direct-On-Board (DOB) Integration
2.2.4. Module Vendor Competitive Strategies
2.2.4.1. Differentiation with Software and Services
2.2.4.2. A More Perfect “Business Wrapper”
2.2.4.3. Extreme Operational Efficiency

Section 3.
TECHNOLOGY ISSUES

3.1. Module Form Factors
3.1.1. Decreasing Size with Increasing Functionality
3.1.2. Connectorized versus Surface-Mount
3.1.3. Impact of MiniCard Form Factor
3.2. Embedded SIMs
3.3. Peripheral Communication Technology Integration into Modules
3.3.1. Differing Paths to “Integration”
3.3.2. Short-Range Wireless (SRW)
3.3.3. GPS and Satellite
3.4. Application Processing and Embedded Software
3.4.1. “On-Board” Application Processing
3.4.2. Embedded Software
3.5. FOTA and Remote Device Management
3.5.1. FOTA in Context
3.5.2. Red Bend

Section 4.
MARKET FORECASTS

4.1. Forecast Methodology
4.2. Cellular Module Forecast by Region
4.3. Cellular Module Forecast by Application
4.4. Cellular Module Forecast by Air Interface Standard

Section 5.
KEY INDUSTRY PLAYERS -OR- COMPETITIVE LANDSCAPE

5.1. Cinterion Wireless Modules
5.2. Enfora
5.3. Kyocera Wireless
5.4. Motorola Wireless Modules
5.5. Sierra Wireless
5.6. SIMCOM Wireless Solutions
5.7. Telit Communications
5.8. Wavecom
5.9. Others

Section 6.
COMPANY DIRECTORY


Section 7.
ACRONYMS



SCOPE OF STUDY
SOURCES AND METHODOLOGY
NOTES

Tables
  • Total Cellular M2M Module Shipments by Region, World Market, Forecasts: 2006 to 2013
  • Cellular M2M Module ASPs, World Market, Forecasts: 2006 to 2013
  • Total Cellular M2M Module Revenue by Region, World Market, Forecasts: 2006 to 2013
  • North American Cellular M2M Module Shipments by Application, North America, Forecasts: 2006 to 2013
  • North American Cellular M2M Module Revenue by Application, North America, Forecasts: 2006 to 2013
  • North American Cellular M2M Module Shipments by Air Interface Standard, North America, Forecasts: 2006 to 2013
  • North American Cellular M2M Module Revenue by Air Interface Standard, North America, Forecasts: 2006 to 2013
  • European Cellular M2M Module Shipments by Application, Europe, Forecasts: 2006 to 2013
  • European Cellular M2M Module Revenue by Application, Europe, Forecasts: 2006 to 2013
  • European Cellular M2M Module Shipments by Air Interface Standard, Europe, Forecasts: 2006 to 2013
  • European Cellular M2M Module Revenue by Air Interface Standard, Europe, Forecasts: 2006 to 2013
  • Asia-Pacific Cellular M2M Module Shipments by Application, Asia-Pacific, Forecasts: 2006 to 2013
  • Asia-Pacific Cellular M2M Module Revenue by Application, Asia-Pacific, Forecasts: 2006 to 2013
  • Asia-Pacific Cellular M2M Module Shipments by Air Interface Standard, Asia-Pacific, Forecasts: 2006 to 2013
  • Asia-Pacific Cellular M2M Module Revenue by Air Interface Standard, Asia-Pacific, Forecasts: 2006 to 2013
  • Latin American Cellular M2M Module Shipments by Application, Latin America, Forecasts: 2006 to 2013
  • Latin American Cellular M2M Module Revenue by Application, Latin America, Forecasts: 2006 to 2013
  • Latin American Cellular M2M Module Shipments by Air Interface Standard, Latin America, Forecasts: 2006 to 2013
  • Latin American Cellular M2M Module Revenue by Air Interface Standard, Latin America, Forecasts: 2006 to 2013
  • Middle East & African Cellular M2M Module Shipments by Application, Middle East & Africa, Forecasts: 2006 to 2013
  • Middle East & African Cellular M2M Module Revenue by Application, Middle East & Africa, Forecasts: 2006 to 2013
  • Middle East & African Cellular M2M Module Shipments by Air Interface Standard, Middle East & Africa, Forecasts: 2006 to 2013
  • Middle East & African Cellular M2M Module Revenue by Air Interface Standard, Middle East & Africa, Forecasts: 2006 to 2013
  • Total Cellular M2M Module Shipments by Application, World Market, Forecasts: 2006 to 2013
  • Cellular M2M Module ASPs, World Market, Forecasts: 2006 to 2013
  • Total Cellular M2M Module Revenue by Application, World Market, Forecasts: 2006 to 2013
  • Commercial Telematics Cellular M2M Module Shipments by Region, World Market, Forecasts: 2006 to 2013
  • Commercial Telematics Cellular M2M Module Revenue by Region, World Market, Forecasts: 2006 to 2013
  • Commerical Telematics Cellular M2M Module Shipments by Air Interface, World Market, Forecasts: 2006 to 2013
  • Commercial Telematics Cellular M2M Module Revenue by Air Interface, World Market, Forecasts: 2006 to 2013
  • OEM Telematics Cellular M2M Module Shipments by Region, World Market, Forecasts: 2006 to 2013
  • OEM Telematics Cellular M2M Module Revenue by Region, World Market, Forecasts: 2006 to 2013
  • OEM Telematics Cellular M2M Module Shipments by Air Interface, World Market, Forecasts: 2006 to 2013
  • OEM Telematics Cellular M2M Module Revenue by Air Interface, World Market, Forecasts: 2006 to 2013
  • Aftermarket Telematics Cellular M2M Module Shipments by Region, World Market, Forecasts: 2006 to 2013
  • Aftermarket Telematics Cellular M2M Module Revenue by Region, World Market, Forecasts: 2006 to 2013
  • Aftermarket Telematics Cellular M2M Module Shipments by Air Interface, World Market, Forecasts: 2006 to 2013
  • Aftermarket Telematics Cellular M2M Module Revenue by Air Interface, World Market, Forecasts: 2006 to 2013
  • AMI Cellular M2M Module Shipments by Region, World Market, Forecasts: 2006 to 2013
  • AMI Cellular M2M Module Revenue by Region, World Market, Forecasts: 2006 to 2013
  • AMI Cellular M2M Module Shipments by Air Interface, World Market, Forecasts: 2006 to 2013
  • AMI Cellular M2M Module Revenue by Air Interface, World Market, Forecasts: 2006 to 2013
  • Security Cellular M2M Module Shipments by Region, World Market, Forecasts: 2006 to 2013
  • Security Cellular M2M Module Revenue by Region, World Market, Forecasts: 2006 to 2013
  • Security Cellular M2M Module Shipments by Air Interface, World Market, Forecasts: 2006 to 2013
  • Security Cellular M2M Module Revenue by Air Interface, World Market, Forecasts: 2006 to 2013
  • RMAC Cellular M2M Module Shipments by Region, World Market, Forecasts: 2006 to 2013
  • RMAC Cellular M2M Module Revenue by Region, World Market, Forecasts: 2006 to 2013
  • RMAC Cellular M2M Module Shipments by Air Interface, World Market, Forecasts: 2006 to 2013
  • RMAC Cellular M2M Module Revenue by Air Interface, World Market, Forecasts: 2006 to 2013
  • Vending Cellular M2M Module Shipments by Region, World Market, Forecasts: 2006 to 2013
  • Vending Cellular M2M Module Revenue by Region, World Market, Forecasts: 2006 to 2013
  • Vending Cellular M2M Module Shipments by Air Interface, World Market, Forecasts: 2006 to 2013
  • Vending Cellular M2M Module Revenue by Air Interface, World Market, Forecasts: 2006 to 2013
  • Fixed Telephony Cellular M2M Module Shipments by Region, World Market, Forecasts: 2006 to 2013
  • Fixed Telephony Cellular M2M Module Revenue by Region, World Market, Forecasts: 2006 to 2013
  • Fixed Telephony Cellular M2M Module Shipments by Air Interface, World Market, Forecasts: 2006 to 2013
  • Fixed Telephony Cellular M2M Module Revenue by Air Interface, World Market, Forecasts: 2006 to 2013
  • FWT Cellular M2M Module Shipments by Region, World Market, Forecasts: 2006 to 2013
  • FWT Cellular M2M Module Revenue by Region, World Market, Forecasts: 2006 to 2013
  • FWT Cellular M2M Module Shipments by Air Interface, World Market, Forecasts: 2006 to 2013
  • FWT Cellular M2M Module Revenue by Air Interface, World Market, Forecasts: 2006 to 2013
  • ATM/POS Cellular M2M Module Shipments by Region, World Market, Forecasts: 2006 to 2013
  • ATM/POS Cellular M2M Module Revenue by Region, World Market, Forecasts: 2006 to 2013
  • ATM/POS Cellular M2M Module Shipments by Air Interface, World Market, Forecasts: 2006 to 2013
  • ATM/POS Cellular M2M Module Revenue by Air Interface, World Market, Forecasts: 2006 to 2013
  • RID Cellular M2M Module Shipments by Region, World Market, Forecasts: 2006 to 2013
  • RID Cellular M2M Module Revenue by Region, World Market, Forecasts: 2006 to 2013
  • RID Cellular M2M Module Shipments by Air Interface, World Market, Forecasts: 2006 to 2013
  • RID Cellular M2M Module Revenue by Air Interface, World Market, Forecasts: 2006 to 2013
  • Industrial PDA Cellular M2M Module Shipments by Region, World Market, Forecasts: 2006 to 2013
  • Industrial PDA Cellular M2M Module Revenue by Region, World Market, Forecasts: 2006 to 2013
  • Industrial PDA Cellular M2M Module Shipments by Air Interface, World Market, Forecasts: 2006 to 2013
  • Industrial PDA Cellular M2M Module Revenue by Air Interface, World Market, Forecasts: 2006 to 2013
  • Total Cellular M2M Module Shipments by Air Interface, World Market, Forecasts: 2006 to 2013
  • Cellular M2M Module ASPs, World Market, Forecasts: 2006 to 2013
  • Total Cellular M2M Module Revenue by Air Interface, World Market, Forecasts: 2006 to 2013
  • GSM/GPRS Cellular M2M Module Shipments by Region, World Market, Forecasts: 2006 to 2013
  • GSM/GPRS Cellular M2M Module Revenue by Region, World Market, Forecasts: 2006 to 2013
  • GSM/GPRS Cellular M2M Module Shipments by Application, World Market, Forecasts: 2006 to 2013
  • GSM/GPRS Cellular M2M Module Revenue by Application, World Market, Forecasts: 2006 to 2013
  • EDGE Cellular M2M Module Shipments by Region, World Market, Forecasts: 2006 to 2013
  • EDGE Cellular M2M Module Revenue by Region, World Market, Forecasts: 2006 to 2013
  • EDGE Cellular M2M Module Shipments by Application, World Market, Forecasts: 2006 to 2013
  • EDGE Cellular M2M Module Revenue by Application, World Market, Forecasts: 2006 to 2013
  • WCDMA Cellular M2M Module Shipments by Region, World Market, Forecasts: 2006 to 2013
  • WCDMA Cellular M2M Module Revenue by Region, World Market, Forecasts: 2006 to 2013
  • WCDMA Cellular M2M Module Shipments by Application, World Market, Forecasts: 2006 to 2013
  • WCDMA Cellular M2M Module Revenue by Application, World Market, Forecasts: 2006 to 2013
  • CDMA 1xRTT Cellular M2M Module Shipments by Region, World Market, Forecasts: 2006 to 2013
  • CDMA 1xRTT Cellular M2M Module Revenue by Region, World Market, Forecasts: 2006 to 2013
  • CDMA 1xRTT Cellular M2M Module Shipments by Application, World Market, Forecasts: 2006 to 2013
  • CDMA 1xRTT Cellular M2M Module Revenue by Application, World Market, Forecasts: 2006 to 2013
  • CDMA EV-DO Cellular M2M Module Shipments by Region, World Market, Forecasts: 2006 to 2013
  • CDMA EV-DO Cellular M2M Module Revenue by Region, World Market, Forecasts: 2006 to 2013
  • CDMA EV-DO Cellular M2M Module Shipments by Application, World Market, Forecasts: 2006 to 2013
  • CDMA EV-DO Cellular M2M Module Revenue by Application, World Market, Forecasts: 2006 to 2013

Charts
  • Cellular M2M Module Vendor 2007 Unit Shipment Market Share, World Market: 2007
  • Cellular M2M Module Total Shipments by Region, World Market, Forecasts: 2006 to 2013
  • Cellular M2M Module Total Shipments by Region, World Market, Forecasts: 2006 to 2013
  • Cellular M2M Module Total Shipments by Application, World Market, Forecasts: 2006 to 2013
  • Cellular M2M Module Total Shipments by Air Interface, World Market, Forecats: 2006 to 2013

Figures
  • Module Vendor Unit Shipment Market Shares, World Market: 2006 and 2007
  • Qualcomm inGEO Reference Design
  • How the Eight Major Module Vendors Align
  • Wavecom WISMO 1 and WMP100 Modules
  • Cinterion Wireless Modules MC39i and Telit Communications GE863-PRO (cubed) Modules