South Korean DMB Markets

Devices, Content, Semiconductors, and Market Drivers for DMB Services

DMB is a South Korean broadcasting service intended to deliver multimedia content via portable devices. Commercial S-DMB and T-DMB services began in May and December of 2005, respectively. As the borderline between ‘broadcasting’ and ‘telecommunication’ blurs, DMB will form a key element in operators’ strategies for converged services.

This study identifies the best strategies for DMB broadcasters, terminal vendors, chipset makers and content providers. It considers tangential views and strategies for global operators who are considering mobile TV services. Drawing comparisons with DVB-H, MediaFlo, WCDMA (HSDPA), and WiBro, the report suggests opportunities and promising paths for bundled services using DMB. It also examines DMB’s service positioning, technical features, viable applications and content, devices trends, and semiconductor market developments. The study includes forecasts of shipments, revenues, ASP and more for subscribers, terminals and semiconductors .

What Questions Does This Report Answer?

  • What is DMB?
  • How will S-DMB and T-DMB differ in services and technologies?
  • What technologies underlie DMB? DVB-H? MediaFLO?
  • Are DMB services a threat or an opportunity for incumbent cellular operators and terrestrial broadcasters?
  • What opportunities for bundling services with DMB exist in the mobile data and communication ecosystem?
  • What are the key drivers and differences in Korean and Japanese mobile broadcasts market? What are the implications for Korean and Japanese mobile broadcasters and device vendors?
  • What are the implications of audience survey results for content and applications? What are desirable applications for mobile broadcasts?
  • How have Korean DMB broadcasters created appealing content for video, audio and data services?
  • What are DMB broadcasters’ applications and content development strategies to compete with incumbent broadcast services?
  • What are the most compelling terminals for both S-DMB and T-DMB sectors?
  • By 2011, how will DMB subscribers, ARPU and revenue grow in the South Korean market?
  • By 2011, how will DMB-capable cellular phones’ shipments, revenue and ASP grow in the South Korean market? DMB capable PDA? Notebook? Vehicular terminals? DMB dedicated Terminals?
  • By 2011, how will DMB semiconductor shipments, revenue and ASP grow in the South Korean market?

Who Needs This Report?

  • Broadcasters
  • Cellular Operators
  • Mobile Digital Video Network Operators
  • Semiconductor Manufacturers
  • Mobile Device and Notebook Vendors
  • Broadcast and Mobile Content Producers
  • Content Aggregators and Publishers
  • Network Equipment Vendors
  • Telecommunications and Broadcasting Policy Regulators