IPTV in China

Analysis of the Chinese IPTV Market, Regulatory Environment, and Growth Potential

Since 2005, IPTV has been a sizzling topic in the Chinese telco arena. IPTV is viewed by the Chinese government as the platform of choice, since it is aligned to its long-term plan of unifying broadband, Internet and television. However, as IPTV picks up speed in the Chinese domestic market, we see that its fate will depend not only on its X-factor, but also on the Chinese regulators. This study examines the Chinese regulatory and market environment for the IPTV industry. Topical discussions also include an overview of the technology issues, and the vendor environment

What Questions Does This Report Answer?

  • What are the characteristics of cable digital and IPTV in China?
  • How large is the VOD market?
  • What is the broadband adoption rate?
  • What are the market sizes for TV, cable TV, digital TV and IPTV?
  • What is the market response to IPTV?
  • What is the take-up for IPTV ?
  • What are the drivers for growth?
  • How do the key vendors’ IP STB models compare?
  • Who controls the media industry in China? Who are the operators ? Who are the vendors?
  • What issues are regulators facing?
  • What issues are operators and vendors facing?
  • What is hindering the growth of IPTV in the domestic market?
  • How does IPTV compete with traditional TV?
  • How have the IPTV deployment modes evolved over the years?
  • What is the existing STB technology?
  • How do STB vendors match up against one another?
  • How are demands for new services changing the way STBs are deployed?

Who Needs This Report?

  • STB and CPE vendors
  • Companies providing software/middleware solutions for STBs
  • Telco/video service providers/operators
  • Companies interested in entering the Chinese IPTV market
  • Operators with interests in deploying triple-play solutions
  • Regulators
  • Financial Community