Broadband Video and Internet TV

Analysis of Paid and Advertising-Supported Over-the-Top Video across PC, TV, and Portable Domains

Broadband video has been perhaps the fastest growing consumer application on the Internet over the past two years. Even social networking, which is seeing very strong growth with Facebook and other sites probably cannot compare to the sheer numbers of new consumers and overall increase in usage of video in the past 12 months. ABI Research has seen through its own surveys that consumer adoption of broadband video in the United States has doubled in the past year, and even those that are using it have continued to increase the amount of video they consume on a daily, weekly or monthly basis.

This study examines how the different distribution solutions are trying to capitalize on this growth in consumption, how content owners and operators are trying to create more seamless and uniform access to online content across screens, and what the various strategies for monetization are for the pay and ad-supported broadband video markets.

What Questions Does This Report Answer?

  • How many consumers are watching online video and in what regions are they watching it most?
  • How are maturing online video advertising technologies increasing the inventory for online video advertising?
  • What types of video content consumers are watching online?
  • How are the ASP and SAAS providers of video distribution software solutions playing a role in this market?
  • How are large content owners are going to establish more direct relationships with consumers by creating their own distribution and syndication networks?
  • Which form of pay broadband video will be the most successful?
  • How will various consumer electronics platforms access broadband video content?
  • How do service providers integrate broadband video onto platforms such as set-top boxes?

Who Needs This Report?

  • Content owners and aggregators
  • Service providers: cable MSOs, telcos, DBS
  • Digital distribution companies
  • Broadband video-enabling service providers
  • Video server and infrastructure vendors
  • Software vendors
  • CDNs
  • Silicon vendors
  • Consumer electronics vendors
  • Set-top box and residential gateway manufacturers
  • Investment and financial analysts



Section 1.
EXECUTIVE SUMMARY

Section 2.
CONSUMERS AND BROADBAND VIDEO
2.1. Broadband Video Adoption
2.2. Frequency of Viewing Broadband Video
2.3. Video Genres and Sites for Broadband Video
2.4. Premium Content Downloads and Devices

Section 3.
MARKET OVERVIEW AND VALUE CHAIN
3.1. Key Market Drivers
3.1.1. Rising Adoption of Broadband and the Rise of Mobile Broadband
3.1.2. New Mobile Device Form Factors
3.1.3. Consumer Demand and Growing Overall Frequency of Usage
3.1.4. Premium Content Online
3.2. Value Chain and Key Market Players
3.3. Content Types
3.4. Online Video Distribution Models
3.4.1. Aggregator Model
3.4.2. Video Syndicator/Marketplace Model
3.4.3. Affiliate Network

Section 4.
BROADBAND VIDEO TECHNOLOGY TRENDS
4.1. Technology Trends in Broadband Video
4.1.1. Better Tools for Embeddable Video
4.1.2. Increased Portability of Services Platforms
4.1.3. Next-Generation Widget and User Interface Platforms
4.1.3.1. Yahoo’s Widget Platform
4.1.3.2. Adobe’s Open Screen Project
4.1.4. Integration of Broadband Video into Pay TV Hardware
4.1.5. Cross-Platform Ad-Serving
4.1.6. Video Advertising Standards Being Developed
4.2. White Lable Broadband Video SaAS/ASPs
4.2.1. Brightcove
4.2.2. thePlatform
4.2.3. Move Networks
4.3. Forecasts

Section 5.
BROADBAND VIDEO PAY MARKET ANALYSIS
5.1. Emerging Trends in Pay Broadband Video Market
5.1.1. Dedicated Platforms for Broadband Video to the TV
5.1.2. Traditional Video Service Providers Enter Broadband Video
5.1.3. Web Video Stores Separating From Proprietary Hardware
5.1.4. Shakeout For Video Stores and Platforms
5.1.5. More Flexible Payment Options
5.2. Key Providers in Pay Broadband Video Market
5.2.1. Apple
5.2.2. Amazon
5.2.3. Netflix
5.2.4. Major League Baseball
5.2.5. Microsoft and Sony
5.3. Forecast of Pay Broadband Video Market

Section 6.
BROADBAND VIDEO ADVERTISING MARKET
6.1. Better Tools for Content Identification Equals More Monetization
6.1.1. Broadband Video Advertising Standards Developing
6.2. Monetization of Broadband Video Advertising
6.2.1. Publisher/Aggregator
6.2.2. Content Owner
6.2.3. Advertising Network
6.2.4. Ad-Servers
6.3. Forecast for Advertising Supported Broadband Video

Section 7.
COMPANY DIRECTORY

Section 8.
ACRONYMS


SCOPE OF STUDY
SOURCES AND METHODOLOGY
NOTES

Tables
  • Broadband Video Consumers by Region, World Market: 2004 to 2013
  • Broadband Videos Viewed by Region, World Market: 2004 to 2013
  • Broadband Videos Viewed by Model (Pay, Ad-Supported, Free), World Market: 2004 to 2013
  • Broadband Video by End-User Location (TV, PC, Portable, Mobile), World Market: 2004 to 2013
  • North America Broadband Video Viewers Broken Out by Frequency of Viewing, North America: 2004 to 2013
  • North America Broadband Video Views Per Year Average by Viewer Frequency Type, North America: 2004 to 2013
  • Total Views Per Year by Viewer Type, North America: 2004 to 2013
  • Home DVD Sales and Rentals, North America Market: 2002 to 2012
  • Broadband Video Pay and Ad Revenue, World Market: 2002 to 2012
  • Pay Broadband Video Viewers by Location (TV, PC, Mobile), World Market: 2002 to 2012
  • North American Broadband Video Pay Users by Model, World Market: 2002 to 2012
  • North American Broadband Video Views by Primary Viewing Location, World Market: 2002 to 2012
  • Streamed vs. Downloaded Videos, World Market: 2005 to 2013
  • CDN Video Revenue, World Market: 2002 to 2013
  • CDN Cost Per Hour of Video Delivered, World Market: 2002 to 2013
  • Total Hours of Video Delivered by CDNs, World Market: 2002 to 2013
  • Broadband Video ASP Revenue, World Market: 2002 to 2013
  • Broadband Video ASP Pay Revenue, World Market: 2002 to 2013
  • Broadband Video ASP Ad Revenue, World Market: 2002 to 2013
  • Video Ad-Server Service Revenue, World Market: 2002 to 2013
  • Total Broadband Video Back-End Service Revenue (BBV ASP, CDN, Ad-Server), World Market: 2002 to 2013
  • Broadband Video Pay Views: Subscription, VoD, Download-to-Own, World Market: 2002 to 2013
  • Broadband Video Pay Views by Region, World Market: 2002 to 2013
  • Broadband Video Pay-for-Content Revenue by Business Model Type, World Market: 2002 to 2013
  • Broadband Video on Demand Revenue by Genre/Video Type, World Market: 2002 to 2013
  • Download to Own Video Revenue by Genre/Video Type, World Market: 2002 to 2013
  • Regional Breakout - Pay Video Revenue, World Market: 2002 to 2013
  • Broadband Video Ad-Supported Views per Region, World Market: 2003 to 2013
  • Broadband Video Ad Rates, World Market: 2003 to 2013
  • Regional Breakout - Ad Supported Video Revenue, World Market: 2003 to 2013
  • Ad Type Breakouts, World Market: 2003 to 2013

Charts
  • Growth in Broadband Video Viewers, World Market: 2004 to 2013
  • Worldwide Broadband Video Views, World Market: 2004 to 2013
  • Total Broadband Video Views by Model (Pay, Free, Ad-Supported), World Market: 2004 to 2013
  • Viewing Screen for Broadband Video, World Market: 2004 to 2013
  • North America Broadband Video Viewers by Frequency, North America: 2004 to 2013
  • Average Annual Broadband Video Views, North America: 2004 to 2013
  • What Type of Video Do You Watch on Your Computer?
  • Comparison of Adoption of Video Streamed Through Browser Spring 2007 vs. Spring 2008
  • Frequency of Watching Broadband Video
  • Online Video Dabblers, Regulars and Enthusiasts
  • Frequency of Broadband Video Usage by Age
  • Broadband Video Sites
  • Broadband Video Sites Visited by Age
  • Video Genre Watched Online
  • Genre of Content by Age
  • Frequency of Watching TV Shows or Movies Streamed or Downloaded
  • Device Used to Watch Downloaded Shows?
  • Why Haven’t You Purchased Video to Watch Online?
  • MID Shipments by Microsegment
  • Average Number of Broadband Video Views Per Year
  • Streamed vs. Downloaded Broadband Videos, World Market: 2005 to 2013
  • CDN Video Revenue, World Market: 2004 to 2013
  • Cost Per Hour of Video Delivered, World Market: 2004 to 2013
  • Hours of Video Delivered by CDNs, World Market: 2004 to 2013
  • Broadband Video ASP Revenues, World Market: 2004 to 2013
  • Pay Broadband Video Views, World Market: 2004 to 2013
  • Regional Mix for Broadband Video Views, World Market: 2004 to 2013
  • Revenue for Pay Broadband Video by Model, World Market: 2004 to 2013
  • Rental/VOD Broadband Video Revenue Forecast by Genre, World Market: 2004 to 2013
  • Broadband Pay Video Download-to-Own Revenue By Type, World Market: 2005 to 2013
  • Pay Broadband Video Regional Breakouts for Revenue, World Market: 2005 to 2013
  • Ad-Supported Broadband Video Views by Region, World Market: 2004 to 2013
  • Average CPM Rates for Online Video Ad Impressions, by Region, World Market: 2004 to 2013
  • Ad-Supported Broadband Video Revenues by Region, World Market: 2005 to 2013
  • Broadband Video Ads by Type, World Market: 2005 to 2013

Figures
  • Value Chain (Integrated)
  • Broadband Video Value Chain (Functional)
  • Broadband Video Value Chain (Services View)
  • Aggregator Model
  • Video Syndication/Marketplace Model
  • Affiliate Network
  • Yahoo Widgets on a TV
  • BT Vision Installation with V-box
  • Brightcove Tiers of Service
  • thePlatform Conceptual of Product
  • thePlatform Conceptual of mpsPresent (Player Toolset)
  • Move Networks Simulcode Process
  • Vudu Box
  • Apple TV
  • Roku Netflix Box
  • MLB.tv Mosaic Service
  • IAB’s Digital Video Ad Categories
  • Non-Linear Ad Overlay for Broadband Video
  • Chinese Ad-Supported Video Site 56.com