Wi-Fi Vertical Market Segmentation in the United States

Where Are the Best Opportunities for 802.11n?

ABI Research’s model for assessing Wi-Fi in the US market makes it possible to examine vertical segmentation. Even though certain verticals such as healthcare and education show substantial penetration, the statistics also reveal enormous opportunity. The SMB market is actually far more complex than it might appear at first glance. Single-employee establishments obviously are not good candidates for Wi-Fi. Still, the sheer number of professional offices that have not yet seen Wi-Fi penetration presents an opportunity as well as a channel challenge. The ABI Research market model reveals that higher education and healthcare represent the best opportunities for early adoption of 802.11n products, and provides insight into which key sub-segments of these markets are likely to be the earliest adopters.

Table of Contents

Executive Summary

Section 1.
A Demographic Snapshot of Wi-Fi in the US Commercial Market
1.1. SMB Market Misconceptions
1.2. Early Adopters
1.2.1. Healthcare
1.2.2. Hospitality
1.2.3. Higher Education
1.2.4. Retail
1.3. Wi-Fi Penetration

Section 2.
Early Adopters of IEEE 802.11n
2.1. Higher Education
2.2. Healthcare
2.3. Small Businesses
2.3.1. Which SMB Market Segments Will Be Early Adopters?



Tables
  • US Commercial Wi-Fi Penetration by Two-Digit SIC Codes

Charts
  • Wi-Fi Penetration in US Establishments by Size