The Mobile Consumer Research Service

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This Service Covers the Following Technology and Market Issues:

  • Global Forecasts for Mobile Applications Services Revenues
    • Mobile Voice, SMS/MMS, Mobile E-mail, Mobile Internet, Mobile TV Services, Location-Based Services
    • Mobile Broadband
    • Mobile Content and Applications: Music, Video, Gaming, Communications, Information, Multimedia, Productivity, Travel, Utilities
  • Mobile Operator Performance Benchmarks
    • CAPEX, OPEX
    • Voice Revenue, Data Revenue
    • Churn
  • Subscription Forecast Database
    • Air Interface Technology and Spectrum Band
    • Handset and Mobile Broadband Subscriptions
    • Prepaid and Postpaid
  • Traffic Statistics
    • Voice, SMS/MMS, Handset and Mobile Broadband Data by Application type
  • Mobile Data Price Tracker Database
    • Mobile Broadband, Handset and Device plans, USB dongle/PC Card plans, Embedded plans.
    • Bundles, Shared/Family Plans, Multiple Device Plans
  • Business Models, Mobile Supplier Ecosystem, and Competitive Analysis
    • Mobile Operators, Middleware/Platform Providers, Media and Content Companies, Advertising Agencies, Portals, Brands
  • Mobile Services Value Chain Analysis
    • Mobile Services and Device Personalization, Subscriber Analytics, Distribution Channel Opportunities and Challenges, Subscriber Acquisition and Retention, Loyalty and Purchase Decision Drivers, Consumer Brand Mobile Strategies
  • Mobile Content and Service Delivery Platforms
    • On- and Off-Portal Delivery, Content Delivery Infrastructure, Mobile Application Storefronts, Mobile Cloud Computing
  • Mobile Marketing and Advertising
    • In-Application Advertising, Video and Mobile TV Advertising, Messaging, Mobile Search, Mobile Web, Proximity Marketing

Perspectives

While consumers are the largest part of the mobile market and therefore provide the greatest opportunity, they are also creating their share of challenges. This is becoming most apparent for operators with mobile data traffic. Western European consumer usage of mobile broadband was the harbinger of the high traffic that consumers can generate with connected laptops and netbooks. Now in the United States, video and web usage of AT&T's 3G iPhone is creating similar challenges. ABI Research expects lots of activity in the mobile marketplace, to not only promote but also to manage consumer mobile data services adoption and usage.

In emerging markets, operators are seeking ways to drive services revenue growth. Disposable incomes in emerging markets are a fraction of those in wealthier industrialized nations, so mobile suppliers are forced to apply targeted innovation. Examples include using the Opera mobile browser to send compressed web pages over mobile networks for mobile web browsing; sending text alerts to get cricket match updates; and offering IM services that allow subscriber chat rooms to be decorated with emoticons purchased by the customer.

These topics and others are covered in The Mobile Consumer Research Service, which provides the most comprehensive data and analysis of the mobile consumer serving both the traditional mobile suppliers and the new mobile market participants: brands, media companies and advertising agencies.

Forecasts in this Service

Companies

  • . Verizon Wireless
  • 3 Austria
  • Access Spectrum
  • Accuris Networks
  • Acision
  • Acme Packet
  • Adobe Systems
  • Aepona
  • Affle
  • Air2Web
  • Airvana Networks
  • Airwide Solutions
  • Alcatel-Lucent
  • Alcatel-Lucent
  • Amethon
  • AOL Mobile
  • Apple Inc
  • Apple iTunes Store
  • Aricent
  • Aruba Networks
  • AT&T Mobility
  • AT&T Wireless
  • Avaya
  • AwayPhone
  • Azaire Networks
  • Bango
  • Bango.net Ltd
  • BitTorrent
  • Blueslice Networks
  • Bridgewater Systems
  • BroadSoft
  • BSNL
  • Carrier IQ
  • Cicero Networks
  • Cisco Systems
  • CMOTech
  • Colubris Networks
  • Comverse
  • Comverse Technology Inc
  • Continuous Computing
  • Digit Wireless
  • Ericsson
  • Frontline
  • Fujitsu Network Communications
  • GetJar
  • Google Android
  • hanarotelecom
  • Handango
  • Handmark
  • Hewlett-Packard
  • High Tech Corp (HTC)
  • Huawei
  • Huawei Technologies
  • Huawei Technologies Co Ltd
  • Inclarity
  • India: DoT
  • Intel
  • Interop Technologies
  • Interoute
  • Japan: MIC
  • Jott
  • JuiceCaster
  • KDDI
  • KDDI Corp
  • KickApps
  • Kineto Wireless
  • Korea Telecom
  • LG Electronics
  • LiMo Foundation
  • Loopt
  • Martin Dawes Systems
  • mcTel
  • Medialets
  • Microsoft
  • Microsoft TV
  • MobiHand
  • Mobot
  • MocoSpace
  • Mosh by Nokia
  • Motorola
  • Motorola Good
  • mPortal Inc
  • NEC
  • Neustar
  • Newport Networks
  • Next2Friends
  • Nintendo
  • Nippon Telegraph and Telephone Corp
  • Nokia
  • Nokia Siemens Networks
  • Nokia-Siemens Networks
  • Nortel Networks
  • NTT DoCoMo
  • Nuance Communications
  • Openwave
  • Openwave Systems Inc
  • Palm
  • PandoraTV
  • PCCW
  • Pegasus Broadband
  • Pelephone
  • PocketGear
  • POSBRO
  • Posdata
  • Qualcomm
  • Quattro Wireless
  • RadioFrame Networks
  • Redknee Inc
  • Research in Motion Limited
  • RIM
  • Samsung
  • Samsung Electronics
  • Samsung Electronics Co Ltd
  • Seeker Wireless
  • Seven
  • Sharp Corp
  • Sicap
  • Sonus Networks
  • Sony Corp
  • Sony Ericsson
  • SpinVox
  • Spirent Communications
  • Sprint-Nextel
  • Sprint Wireless
  • Starhome
  • Subscriber Profile User Group
  • Sybase 365
  • Sybase Mobile 365
  • Symbian Foundation
  • Tango Networks
  • Telcordia
  • Telcordia Technologies Inc
  • Telco TV
  • Telepo
  • Telindus
  • The Femto Forum
  • Thomson (Cirpack)
  • Tilgin
  • Time Warner Inc
  • T-Mobile
  • Ubiquisys
  • Universal Music Group
  • Ventraq Inc
  • VeriSign
  • WeShow
  • Xeround
  • Yahoo!
  • Yes TV Asia
  • YouTube
  • ZTE
  • ZTE Corporation