Technology Barometer™: Mobile

Research Service

With the Technology Barometer™: Mobile service, ABI Research goes straight to the consumer to track current ownership and next 6-month purchase intentions for mobile phones, smartphones, and tablets. Every six months, 8000 consumers from seven different countries complete comprehensive online questionnaires that gather information on usage, purchase intentions and purchase drivers for these mobile devices as well as usage, perceptions, and intentions to use mobile data services, mobile money services, mobile advertising, mobile shopping, location-based services, and mobile applications.

Consumers are constantly adding and replacing the type and number of mobile devices and services they use. In order to assess demand for new products and services, manufacturers and marketers need to better understand consumer behavior.

Surveys: